article thumbnail

Google unveils AI-powered advertising tools at Google Marketing Live

Martech

Brand profiles. Google announced new brand profiles available on search. The profiles are built from information provided by merchants in the Google Merchant Center. The profiles were inspired by the Business Profiles users find in search and Google Maps. New brand profiles in search. Image: Google.

article thumbnail

Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant

Biznology

Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. This month we’re pleased to feature Betsy Burroughs , a marketing and brand executive turned neuroscience researcher. Who is your hero? She inspires my plan to do the same.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consultants Collective Profile: Peggy Reinders

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant and digital marketing & digital advertising expert, Peggy Reinders.

article thumbnail

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. There’s also a perception that most of B2B social media advertising is done on LinkedIn.

article thumbnail

Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising. Economic conditions are crucial.

article thumbnail

Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence

Top Rank Marketing

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? B2B advertising spending is expected to reach $31.72 Additionally, overall U.S. billion during 2023, with 37.4

article thumbnail

4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

What’s next in first-party advertising? These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Let’s take a look at how these innovations will help your advertising efforts. Open the report What is first-party data advertising?