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The Power of Branded Graphics in Social Media Paid Ads

Marketing Insider Group

According to Venngage, original graphics are the best-performing visual for 43% of marketers. Investing in high-quality branded graphics sets the foundation for more successful social media advertising campaigns. For instance, Instagram favors square or vertical visuals, while Facebook often uses horizontal formats.

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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. New Kinds of Advertisements.

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

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Sleigh Your Sales: The Ultimate 2024 Holiday Advertising Strategy

Choozle

As the holiday season approaches, it’s not just about decking the halls—it’s about crafting the perfect advertising strategy to capture consumer attention and drive sales. This guide will help you unwrap the secrets to a successful holiday advertising campaign, ensuring you’re not just a part of the holiday buzz, but leading it.

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Choozle Chat: Mastering Political Digital Advertising with Shawn Fox

Choozle

Digital advertising has become an indispensable tool for political campaigns, reaching voters, fundraising, and shaping public opinion. As we navigate the complexities of the 2024 election cycle, understanding the nuances of digital advertising is more crucial than ever. Annie: How do you view political digital advertising?

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10 Top B2B Content Distribution Strategies That Work

Webbiquity

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.