Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is A/B Testing?

Paid Content 246

Paid Content Advertising Agencies Cost Per Thousand Multi-Touch Attribution 246

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 154

Distribution Paid Content Top of Funnel Webinar Metrics 154

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Webbiquity

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Stats 218

Stats Paid Content Facebook Demographics 218

ClearVoice

NOVEMBER 23, 2024

Meta regularly tests new tools and updates to strengthen its advertising toolkit, making it difficult for businesses to catch up. By the time you find out about a new Facebook advertising update, your competitors are already way ahead of you. 9 Key Facebook Advertising Updates to Know in 2025 1.

Advertising Agencies 52

Advertising Agencies Facebook Advertising Advertisements 52

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Getting More from Performance Video Marketing. Make them mobile-friendly. Plan for action.

Planning 345

Planning Marketing Plans Video Marketing Content Marketing 345

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 307

Paid Content Stats Marketing Budget Webinar Metrics 307

Webbiquity

APRIL 25, 2019

Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. Mobile Search. Video Marketing. Social Media.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. billion mobile internet users. Marketing Charts ).

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

Paid Content 203

Paid Content Advertising Advertisements Paid Search Agency 203

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Popularity of Email Marketing.

Statistics 360

Statistics Email Marketing Open Rate Marketing Automation Services 360

Tomorrow People

NOVEMBER 7, 2017

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. Content marketing has proven its success. What'S next for your content marketing strategy?

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? What Are Mobile Ad Platforms?

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Marketing Insider Group

OCTOBER 3, 2019

The same is true for competition in any industry or market. With customer interactions occurring increasingly on the internet, the amount of time that brands have to capture attention in an advertisement is incredibly small. The average ad on Facebook is viewed for only 2.5 On mobile, that number drops to a mere 1.7

Paid Search Agency 257

Paid Search Agency Ads Word of Mouth Ad Building 257

Webbiquity

MARCH 7, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. 3) Audiense (formerly SocialBro). Google Review Count: 295.

Marketing Automation Services 260

Marketing Automation Services Enterprise Management Social Media Paid Search Agency 260

Orange Owl Blog

MARCH 7, 2025

B2B Marketing Pay-Per-Click (PPC) Advertising in B2B Marketing Orange Owl March 8, 2025 Share : Table of Contents Introduction Pay-Per-Click (PPC) advertising has become a crucial component of B2B marketing strategies in the fast-paced digital world. What is Pay-Per-Click in B2B Marketing?

PPC 52

PPC Enterprise Management Advertisements Advertising 52

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Marketing Insider Group

DECEMBER 6, 2022

Targeted advertising allows you to boost your marketing ROI by reaching your target audience members directly. One of the most effective forms of targeted advertising is geofencing. Geofencing marketing involves digitally connecting with target audience members who are within a specific geographic boundary.

Paid Content 360

Paid Content Small Business Marketing Communities Paid Social Agency 360

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. TikTok, Instagram, Facebook , PayPal and others saw incredible growth in 2024, and this can be attributed to clever strategy. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Paid Content 92

Paid Content Word of Mouth Paid Search Agency Mobile Advertising 92

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Social media is big with marketers, but a struggle for sales. MarketingSherpa ). WordStream ).

Social Media 231

Social Media Stats Social Marketing Paid Search Agency 231

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. Let’s start with the basics.

Social Media 120

Social Media Media Paid Search Agency Eye-Tracking 120

Webbiquity

JUNE 17, 2021

Without effective branding, and subsequently, marketing, there is no “brand,” just a business name. For example, Beauty and Aesthetics Marketing will vary considerably from construction and building marketing. For example, Beauty and Aesthetics Marketing will vary considerably from construction and building marketing.

Paid Search Agency 206

Paid Search Agency Brand Identity Branding Companies 206

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

Mobile Marketing 123

Mobile Marketing Work Management Marketing Automation Services Marketing Management 123

Webbiquity

SEPTEMBER 4, 2018

Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market. Here’s a look at five of the biggest B2B marketing trends that are powering ecommerce. Increase in the Millennial Audience.

Enterprise Management 216

Enterprise Management Marketing AI eCommerce Work Management 216

KoMarketing Associates

DECEMBER 10, 2019

Is your company still avoiding Instagram for B2B marketing? The idea that Instagram isn’t for B2B marketers is almost as outdated as MySpace. According to a recent study , only 46% of B2B content marketers used Instagram in the last 12 months. Even more intriguing, only 17% of them advertised on the platform.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 52

Conference Marketing AI Work Management Marketing Management 52

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Unbounce

FEBRUARY 25, 2022

Facebook has more than 2.9 billion users worldwide , giving marketers a huuuge audience. But if you’ve ever tried to advertise on Facebook, you’ve seen that you can choose from a bunch of different ad formats. What Are Facebook Link Ads? Where Are Facebook Link Ads Shown? Image courtesy of Pantene/Instagram.

Facebook 144

Facebook Ads Campaigns Mobile Advertising 144

Webbiquity

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).

Social Media 254

Social Media Paid Content Enterprise Management Social Marketing 254

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 120

Facebook Practices Video Marketing Ads 120

Metadata

DECEMBER 16, 2024

Capturing high-quality leads is essential in B2B marketing, especially for SaaS and tech companies. Facebook Lead Gen Forms help marketers collect leads efficiently and improve advertising campaigns. Setting Up Facebook Lead Generation Forms Creating Facebook Lead Generation Forms can greatly affect your B2B marketing.

Paid Search Agency 52

Paid Search Agency Facebook Lead Scoring Lead Ranking 52