Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. You probably already have case studies. Video is an excellent medium to explain or demonstrate a process. The post Storytelling in B2B Marketing appeared first on Content4Demand. How much do you go into the emotions of your customers as they look for solutions?

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. So, what’s driving this shift?

Enterprise Management 226

Enterprise Management B2B B2B Thought Leadership SMB 226

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. Red Bull has built a globally-recognized brand by never holding back when it comes to creating bold storytelling moments.

Media 94

Media Brand Identity Branding Storytelling 94

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. Share Client Success Stories When it comes to establishing a growing client base, you want to use the power of storytelling to attract potential long-term business clientele.

Tactics 236

Tactics Effectiveness B2B Marketing Management 236

Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. An eye-tracking study revealed most users dismiss ads online. Advertising is much different and comes in many forms.

Advertising Agencies 326

Advertising Agencies Advertisements Advertising Paid Search Agency 326

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. Google loves it, too: video can increase organic search traffic by as much as 157%. A key reason businesses are embracing video is its flexibility.

Top of Funnel 237

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Bluetext

MAY 21, 2021

And, what if I told you that as a government contracting marketing expert that specializes in brand storytelling, Bluetext can help you significantly improve your market standing and brand goals? So, why exactly should I care about brand storytelling? That’s where brand storytelling comes in to help. Okay, I’m in.

Storytelling 26

Storytelling Brand Identity Branding Marketing Proposals 26

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. In our automation space, for example, our content is more about educating small to medium sized businesses that automation is affordable, can help them be more competitive, and is not as hard to do as they might think.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Bluetext

APRIL 29, 2021

What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? First of all, storytelling that is consistent with your brand allows your audience to peek behind the curtain to see more than just what you do and sell. Contact Us!

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Zoominfo

JANUARY 21, 2019

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. We say yes! Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing? Let’s find out.

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. An interesting study by Ooyala reinforces this idea. The study found that time spent watching medium and long-form content on smartphone, tablets, connected TVs and PCs exceeded 50%.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Content Standard

FEBRUARY 4, 2016

A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Medium is quickly becoming homebase for prolific thinkers, writers and media websites.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

nDash

JUNE 22, 2022

A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. Chinwe Njoku.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 99

B2B Marketing Video Marketing B2B Thought Leadership B2B 99

SalesGrape

SEPTEMBER 18, 2023

Numerous studies have shown that optimism can lead to better outcomes both personally and professionally. A study conducted by researchers at Harvard University found that optimistic individuals tend to earn higher salaries compared to their pessimistic counterparts. This idea still holds true today.

Business 56

Business Case Studies Case Study Cold Calling 56

nDash

JUNE 22, 2022

A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. Chinwe Njoku.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Hubspot

JANUARY 17, 2017

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Apps like Medium have become new discovery platforms for content. We started unassumingly on Medium.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

ClearVoice

FEBRUARY 2, 2024

It may have prevented a branding no-no if Dove had field-tested the ad across various communities and used analytics to study the resulting data. It would be more effective to incorporate some storytelling, weaving in pain points, how your offering addresses them, the outcomes customers can expect, and how these earn them more money.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on… Why is storytelling important for B2B companies? That illustrates why brand storytelling is so effective.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on…. Why is storytelling important for B2B companies? What are some key storytelling techniques?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Marketing Insider Group

FEBRUARY 10, 2021

Source: Medium. Storytelling. Use your value proposition and real customer experiences to develop case studies. Value: What, precisely, does your business offer customers? Uniqueness: How is your business different from every other business? Why are you better than your competitors? Connect with Your Audience.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Contently

APRIL 20, 2021

Individual creators can be competent across mediums without spending hundreds of hours learning Photoshop and FinalCut Pro. Pandemics force people to think about art and storytelling in new ways. Last summer, Medium and Twitter co-founder Ev Williams wrote that we’re now in a “ relational media ” era.

Brand Identity 136

Brand Identity Branding Content Creativity 136

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. But there’s also increasing demand for video as a medium. Studies have shown that you have eight seconds to grab your audience’s attention, or they’ll just scroll by. But don’t get complacent.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Directive Agency

JULY 31, 2023

Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost. Slacks Client Testimonial Mockumentary “So Yeah, We Tried Slack” We’ve all watched a customer case study; the issue is they all look the same.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost. Slacks Client Testimonial Mockumentary “So Yeah, We Tried Slack” We’ve all watched a customer case study; the issue is they all look the same.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Martech

MARCH 18, 2022

In “ What CEOs want from marketing ,” Brenner cited a study done by the Fournaise Group , that shows that poor starting point. About four out of five CEOs do not trust their marketers, sincerely believing that they are too disconnected from short-, medium- and long-term financial reality. The culture is the problem.”

ROI 124

ROI Paid Search Agency Advertising Agencies Planning 124

EveryoneSocial

NOVEMBER 27, 2019

How Storytelling Plays Into Activation. In other words, activation is a function of storytelling , substantiated by employee experience, with quantifiable returns for the brand. Not to mention: engagement, retention, happiness, and even storytelling. The “-ing” is operative if you catch my drift.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Bannerflow

MARCH 11, 2022

Effective storytelling helps to make your company something others want to engage with, whatever channels or media you choose to use. A study by Bizzabo found a 34% increase in virtual event attendance in 2021 and a more than 250% increase in live-streaming attendance. Good content builds credibility for any company. Virtual Events.

Trends 111

Trends Planning Work Management Marketing Management 111

Unbounce

JUNE 15, 2023

We seek to do this by both driving more traffic to them through new features like chat and answers and by also pioneering the future of advertising in these new mediums… Lastly, we want to go about this in collaborative fashion working with the industry to continue to foster a healthy ecosystem. Don’t let your storytelling go to waste!

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98