Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 80% of all videos created in 2021 were used-generated. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Marketing Insider Group

OCTOBER 6, 2021

This is especially true when that new platform requires marketers to shift all of their existing videos from landscape orientation to portrait. Your target audience shifted to watching your videos on their smartphones a long time ago. There will always be a place for longer-form and widescreen videos.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s an interruptive medium and is an outbound approach to brand promotion. Now, on to the numbers.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. Video in Business Benchmark Report. Total User-Generated vs. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Zoominfo

DECEMBER 3, 2020

Customers are calling. They anchored around their customers. Earlier this year, we published a piece on why Zoom was so successful during the pandemic , pulling ahead against previous frontrunners in the industry. Their unrelenting focus on serving existing customers, was a key component to their growth. Hilary asked.

Zoominfo 147

Zoominfo Work Management Video Marketing Lead Qualification 147

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Vidyard

OCTOBER 27, 2019

Why Use Video Marketing? Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. How do I optimize videos for search?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Webbiquity

SEPTEMBER 24, 2019

What’s more, Sitejet includes additional features not found in many other CMSs—such as a CRM, customer portal, and project time-tracking, as well as SSL, CDN, and DDoS protection. Best for Publishing Content to a Wide Audience: Medium. It does not allow you to do anything more than publish and spread the word about your content.

CMS Development 186

CMS Development Advertising Mediums Work Management eCommerce 186

Bannerflow

FEBRUARY 3, 2023

Millions of people are embracing video on demand (VOD), with the distribution platform expected to attract 164.9 But what is Video on Demand and the various components that make up the media distribution platform? It is no secret that video is, by some distance, the most engaging medium for audiences.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. Our Award-Winning Video. Video has a lot going for it.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Marketing Insider Group

NOVEMBER 16, 2020

Those using it tend to be e-commerce companies, but it has value for any type of business that looks to convert through digital mediums. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Retargeting works. Image: Criteo. and ReTargeter.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Webbiquity

MARCH 30, 2021

However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Adding a video to marketing emails can boost click-through rates by 200-300%.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Buffer

APRIL 7, 2022

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Thanks to its simple interface and Twitter integration, anyone can start creating and publishing a newsletter and immediately find an audience. Custom domains : You can get a Revue domain name or connect your custom domain.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

The Mx Group

MAY 19, 2017

This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. The final rankings were published to the Business Ledger website. And we make it all work together so that companies attract, convert and retain more customers. Design and content. employees).

Demand Generation Agencies 88

Demand Generation Agencies Paid Search Agency Demand Generation Advertising Mediums 88

Hubspot

FEBRUARY 4, 2021

The battle for customer attention has never been so fierce. We've seen an explosion in brands using online channels to promote their services and products to potential customers. It's why we've invested in publishing blogs, courses, ebooks, templates, and videos that help generate millions of visits to HubSpot every month.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Vidyard

FEBRUARY 2, 2018

Ebooks and whitepapers are great, but we have no idea if the person chose to consume that content after they downloaded it, and when it comes to videos few know how to begin using video analytics to optimize their content. Video Analytics. What’s the click-through rate on that as your front door to your video?

Analytics 96

Analytics Optimization Top of Funnel Video Marketing 96

Top Rank Marketing

AUGUST 11, 2023

Marketing Dive WhatsApp Adds Screensharing for Video Calls in the App As Meta-owned WhatsApp has sought to expand the reach of its app in Western markets, the addition of a new screen-sharing option has aimed to entice more business users and brands to the communications platform, WhatsApp recently announced.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92