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What Pandemic? Early-Stage Funding Stays Strong

Zoominfo

While it’s likely that startups will need extra support, it’s also well known that some of the best venture-backed businesses were founded and funded in recessionary times ,” David Blumberg, founder and managing partner at Blumberg Capital, wrote for Crunchbase News in May 2020. Visit Medium to read the full article.

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The Marketing Book Podcast: “Lean Marketing” by Allan Dib

The Forward Observer

Small, medium, and large businesses are getting bigger and better results with less marketing. Allan grew his telecommunications business from a startup to being named by Business Review Weekly (BRW) four years later as one of Australia’s fastest-growing companies – earning a spot in the coveted BRW Fast 100 list. Less marketing.

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MarTech’s CRM experts to follow

Martech

By following the best in the business. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder.

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Are Businesses Releasing More or Less Products in 2020? Depends on Size.

Zoominfo

Medium-sized organizations are innovating less, and, in fact, as of September 2020, they released nearly 10% less new products compared to 2019. Figure 3 : Medium firms released less products in 2020 than in 2019. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium.

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Companies Navigate Through a Storm in 2021

Zoominfo

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises. Quick side note: seed and angel rounds are small amounts that help a startup get off the ground.

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What Startups Get Wrong About Their Marketing

Marketing 261

This is a common story in the startup world. You can have a great product, talented engineers and strong leadership, but without a solid marketing strategy, your best efforts will fade into the white noise of competition. Many startups see marketing as something they can “just figure out.” Why can’t it wait?

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Actionable SEO Tactics for B2B Startups

Launch Marketing

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.