KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. 79% of marketing leadsnever convert into sales.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

KEO Marketing

JUNE 28, 2016

The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. As a sales opportunity moves down the funnel, time to close decreases and the probability of the sale occurring increases.

Top of Funnel 48

Top of Funnel Analysis Stats Landing Pages 48

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Deals Closed.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. .

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

ClearVoice

DECEMBER 3, 2019

There is only one guarantee in B2B content… a call to action (CTA). Everywhere you turn — blogs, emails, landing pages, social media posts, ads, videos, websites, ebooks — a shiny button or punchy one-liner calls to you like a siren from the digital sea. Developing your B2B buyer personas with this helpful template is step one.

Top of Funnel 83

Top of Funnel Buyer Personas Dwell Digital Marketing Funnels 83

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Stats 109

Stats Social Media Social Marketing Media 109

Webbiquity

FEBRUARY 16, 2016

Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business. And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. MediaPost ). Iconsive ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet).

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Added Social Proof. Rethink Your Sales and Marketing Funnel.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet).

Sales Management 79

Sales Management Top of Funnel Banner Ads Sales Cycle 79

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. When people use the tool, they can see a list of other tools at the bottom of the landing page.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Golden Spiral

MARCH 14, 2019

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. search ads are an affordable way to get in font of the right buyer at the right time. PPC ads are a budget-friendly medium that deliver qualified leads and measurable data. display spending ?

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Brightedge

MAY 16, 2021

Unleash Possible: A Marketing Playbook that Drives Sales by Samantha Stone. Download the SEO initiatives playbook. She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales. Download the content funnel mapping checklist.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Outbrain

MAY 26, 2020

My customer journey was fairly standard. Throughout the funnel, I was naturally the target of some pretty aggressive remarketing from the various sites I visited. Second, the type of ads I saw when I was being remarketed didn’t really change. How to boost customer retention with content.

Top of Funnel 54

Top of Funnel Marketing Funnels Purchase Mobile Advertising 54

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

GreenRope

OCTOBER 28, 2021

81% of B2B marketers say their most used form of content marketing is email newsletters. Content Marketing Institute , 2020). Content Marketing Institute , 2020). Both of these stats tell us a lot about the importance and effectiveness of email marketing. CRM is important for ALL departments, not just sales.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

NetLine

JUNE 21, 2022

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. Research from FocusVision states that consumers consume up to 13 pieces of content before coming to a purchase decision. .

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Heinz Marketing

JULY 20, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Conversations in marketing, conversations and sales.

Sales Management 101

Sales Management Top of Funnel Work Management Peer-to-peer 101

Choozle

AUGUST 25, 2021

Below, a few ways to keep those sales coming in even after the weekend is over. Cyber Monday advertising: Create a full-funnel strategy. Build a full-funnel marketing strategy for Cyber Monday as early as September, before holiday shopping begins. As you can imagine, if your ad is served at 3:00 a.m. 1: Black Friday.

Advertisements 59

Advertisements Advertising Marketing & Strategy Funnel Advertising 59

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Social Ads 4. Content Asset Promos 4.2

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Salesforce Marketing Cloud

NOVEMBER 20, 2023

Looks like you’re ready to make a sales call. The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.”

Top of Funnel 69

Top of Funnel Work Management Lead Scoring Lead Ranking 69

Oktopost

FEBRUARY 12, 2020

You can’t just piggyback recruitment marketing on top of sales marketing. How many companies can you think of that have great products or captivating ads, but you know you wouldn’t want as your employer? These include content like memes, videos, employee testimonials, and brand narratives. It’s divided into four parts.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Planning Top of Funnel 108

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Sprout Social

MAY 19, 2021

And great conversations can have a positive impact on sales. On top of that, over half of consumers say they find it to be more engaging to connect with a brand or company on social media than to visit a physical store. These stats are crucial to understanding the effectiveness of your social media customer engagement strategy.

Ideal Customer Profiles 133

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 133

Velocity Partners

OCTOBER 18, 2023

was the question I put to our content performance director, Neil, last week. “Of From breaking the format and doing more within the email, to harmonizing the nurture flow with the format and using performance data to make the content experience better. Are there curious or inspiring stats that you can create a binary poll around?

Copywriting 73

Copywriting Top of Funnel Cross-Selling Account Based Marketing 73

NuSpark Consulting

JUNE 24, 2014

The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. Audio/Video Content Video Posts' The writing is already on the wall.

Top of Funnel 100

Top of Funnel Video Marketing Promotion Paid Search Agency 100

Optinmonster

DECEMBER 4, 2019

By what the stats show, yes. Boosts conversions and sales. Create Content That Will Attract Visitors Organically. Have you ever heard the phrase “content is king?” Content marketing is a necessary step in digital marketing best practices to set yourself apart from others. Helps with SEO.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 26, 2017

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Delivering a large amount of information is a challenge for content creators.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return on investment over time, content depends on a series of micro conversions—from newsletter sign-ups to asset downloads and eventual purchase events. Table of Contents. content analytics.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Social Ads 3.2 Content Asset Promos 3.4

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Convert

OCTOBER 26, 2020

Adding in customer reviews and star ratings alongside products is the old faithful of social proof. Adding in a metric similar to social media likes and follows is another great way to generate social proof. Have a think about stats and facts you can provide visitors that will instill trust as soon as they see them. Conclusion.

Examples 105

Examples eCommerce Validation Cross-Selling 105

Heinz Marketing

NOVEMBER 11, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you’re joining us live on the funnel media radio network.

Sales Management 68

Sales Management Top of Funnel Account Based Marketing ABM 68