Top Rank Marketing

OCTOBER 18, 2023

” This was at the center of a presentation at Content Marketing World given by my good friend Jenn VandeZande , Editor in Chief, Head of Digital Engagement, I + CX at SAP with an assist from Robert Rose of Content Marketing Institute. “81% of marketers think content writers jobs are at risk because of AI.

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Top of Funnel B2B Marketing Content Marketing B2B 110

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

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Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Lead Forensics

APRIL 3, 2024

The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey. Content Segmentation Once you have some ideas about the content you will supply, you need to start narrowing it down and hone in on your specific audiences even further.

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Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough. There is no one, definitive answer.

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Top of Funnel Demand Generation Agencies Demand Generation Paper 214

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. Align Offers to the Stage of Buyer Journey and Advertising Platform. At this point, we have identified our buyer personas and where they are.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. A podcast to amp you up during your mid-day walk? Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Hubspot

APRIL 13, 2021

Webinar Stats To Know. General Webinar Stats. 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. 94% of respondents also report viewing webinar content monthly. Viewers in 2020 watched three times more webinar content than they did in 2019. LinkedIn ).

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Webinar Metrics Stats Marketing Strategy Marketing & Strategy 92

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

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Case Studies Case Study Studies Top of Funnel 274

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Deals Closed.

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Top of Funnel ROI Content Marketing Budget Programs 166

KEO Marketing

JUNE 28, 2016

The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. As a sales opportunity moves down the funnel, time to close decreases and the probability of the sale occurring increases.

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Top of Funnel Analysis Stats Landing Pages 48

Sprout Social

AUGUST 19, 2021

If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand. The Body Shop’s eye-catching and vibrant imagery aligns with its content strategy, making their stores feel more like a social feed.

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Stats Examples Tips Top of Funnel 126

PureB2B

MARCH 8, 2022

While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. Table of Contents 1. You don’t always have to offer a sales-meeting CTA. Demand generation marketing is often mistaken for lead generation.

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Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. Table of Contents 1. You don’t always have to offer a sales-meeting CTA. Demand generation marketing is often mistaken for lead generation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. .

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

ConvertKit

DECEMBER 19, 2018

Making the sale is one of your top priorities in business. Your sales growth will be one of the biggest determining factors of the success of your business. And while it’s great to increase your social media following and website traffic, if it doesn’t positively affect your sales, it isn’t helping you scale.

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Template Top of Funnel Copywriting Open Rate 70

Webbiquity

FEBRUARY 16, 2016

Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business. And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. MediaPost ). Iconsive ).

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Stats Social Media Marketing Automation Services B2B Marketing 110

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. 46% of consumers follow brands just for their inspirational content.

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Stats Social Media Social Marketing Media 109

ClearVoice

DECEMBER 3, 2019

There is only one guarantee in B2B content… a call to action (CTA). Learn More” and “Get Started” are slapped onto a piece of content and marketers call it a day. Buyers don’t want to click, because they don’t know what they’re getting into or they don’t have a reason to care. Ready to create wonderful content?

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Top of Funnel Buyer Personas Dwell Digital Marketing Funnels 83

Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. To ensure that the post-event webpage is ready on time, your team can start collecting content for the page before and during the event.

Lead Scoring 294

Lead Scoring Lead Ranking Tips Leads 294

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics. Open Web Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Engages buyer earlier and more effectively. Improves sales productivity. SiriusDecisions).

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Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

KoMarketing Associates

APRIL 11, 2017

For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report. How can B2B marketers further optimize their video content? It allows the B2B marketer to re-cut their video to optimize that video’s content and try again.”.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Vidyard

SEPTEMBER 20, 2018

In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Sending the right email to the right person at the right time is easy when there are only one or two buyers and the sales cycle is quick. Want to see 25+ more interesting stats from the study?

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Sales teams need them to show proof to their prospects. Marketers add them to email campaigns to keep mid-funnel buyers engaged.

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Case Studies Case Study Studies Top of Funnel 134

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Rethink Your Sales and Marketing Funnel.

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Conversion Rate Top of Funnel Conversion Optimization 79

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the ones, that with the right discussion points, could turn a prospect into a sale. For more very telling lead gen stats, check out this post , but I think you get the point. They are bottom-funnel leads.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the ones, that with the right discussion points, could turn a prospect into a sale. For more very telling lead gen stats, check out this post , but I think you get the point. They are bottom-funnel leads.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

Outbrain

MAY 26, 2020

My customer journey was fairly standard. Throughout the funnel, I was naturally the target of some pretty aggressive remarketing from the various sites I visited. And yet, the post-purchase phase of the marketing funnel is exactly the one that advertisers tend to ignore. How to boost customer retention with content.

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Top of Funnel Marketing Funnels Purchase Mobile Advertising 54

NetLine

JUNE 21, 2022

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. Research from FocusVision states that consumers consume up to 13 pieces of content before coming to a purchase decision. .

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Vidyard

SEPTEMBER 20, 2018

In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Sending the right email to the right person at the right time is easy when there are only one or two buyers and the sales cycle is quick. Want to see 25+ more interesting stats from the study?

Sales Management 79

Sales Management Top of Funnel Banner Ads Sales Cycle 79

Lead Forensics

DECEMBER 12, 2023

Change your product page so it’s about the benefits of your product to the buyer – it still describes what you do, but it’s laced with information about how it can help them. Use your website to share content such as blogs or downloadable assets , giving your visitors something of value. Content layout – get it right!

Optimization 52

Optimization Marketing Websites Tips B2B 52

Heinz Marketing

JULY 20, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Conversations in marketing, conversations and sales.

Sales Management 112

Sales Management Top of Funnel Work Management Peer-to-peer 112

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. When people use the tool, they can see a list of other tools at the bottom of the landing page.

Paid Content 90

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 90

ConvertKit

SEPTEMBER 23, 2020

Content distribution. You have content that needs distribution. Email is currently the third-most popular channel for content distribution for a reason, ranking just behind major channels: websites and social media. Sales funnel automation. Remember the stats above? Why distribute it with email?

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Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

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Lock-In Top of Funnel Conversion Marketing Automation Services 97