KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. The next step is to show them ads with content or offers that align with their stage in the funnel. Your audience and funnel stage will influence which advertising platform to use.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

The Point

APRIL 19, 2017

Content can work at every stage of the funnel – early, mid, late. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Lead Forensics

APRIL 3, 2024

To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc. This page should also include the form that people have to fill in to be able to download it. It needs to contain a link to download the offer. Look closely at the conversion rates across the entire sales funnel.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Ranking 40

Brightedge

MAY 16, 2021

Download the SEO initiatives playbook. He reminds us that over-reliance on ad spending is for lazy marketers. Download the content funnel mapping checklist. Download the martech stack checklist. Download the site readiness checklist. The book is a how-to guide on running a growth program in your company.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

FEBRUARY 23, 2021

In other words, having social proof like case studies, reviews, and testimonials on your website can help you move customers down the sales funnel. Lead individuals further down the sales funnel, taking them from one stage to the next. Case studies can also help boost SEO by adding more valuable content to your site.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

KEO Marketing

JUNE 28, 2016

The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. As a sales opportunity moves down the funnel, time to close decreases and the probability of the sale occurring increases.

Top of Funnel 48

Top of Funnel Analysis Stats Landing Pages 48

SnapApp

JANUARY 24, 2019

Putting curated content in front of leads at every stage of the funnel allows you to learn more about their unique challenges, needs, and goals, and helps you understand where exactly they are in their journey. The term “personalization” means creating more assets, for each persona, at every stage of the funnel, right?

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Choozle

AUGUST 25, 2021

Cyber Monday advertising: Create a full-funnel strategy. Build a full-funnel marketing strategy for Cyber Monday as early as September, before holiday shopping begins. Keep an eye on your click-through rate (CTR) and turn off any lower-performing ads to keep your costs as low as possible leading up to Cyber Monday. and 9:00 p.m.

Advertisements 58

Advertisements Advertising Marketing & Strategy Funnel Advertising 58

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

NetLine

JUNE 21, 2022

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. In each of our annual consumption reports, we’ve shared a stat unique to NetLine called The Consumption Gap. . Speed Kills.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

ClearVoice

DECEMBER 3, 2019

Everywhere you turn — blogs, emails, landing pages, social media posts, ads, videos, websites, ebooks — a shiny button or punchy one-liner calls to you like a siren from the digital sea. Let’s say you gated a “how-to” ebook asset and anyone who downloads joins a nurture email campaign. Education (top of funnel).

Top of Funnel 83

Top of Funnel Buyer Personas Dwell Digital Marketing Funnels 83

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. And here’s the kicker: You don’t want to use up half your budget for such a service.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Then you can choose your audience, budget and ad duration before submitting your ad for review.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Social Ads 4. Airbnb: The Social Ad 7.5 Vidyard: The Asset Promotion. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. Social Ads. Contents 1.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

Sales Management 79

Sales Management Top of Funnel Banner Ads Sales Cycle 79

Sprout Social

MAY 19, 2021

These stats are crucial to understanding the effectiveness of your social media customer engagement strategy. The beauty of these insights is that their applications extend well beyond social, informing email strategy, paid ad campaigns and more. Median benchmark for Instagram engagement: 1.22%. They follow brand accounts.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

GreenRope

OCTOBER 28, 2021

Both of these stats tell us a lot about the importance and effectiveness of email marketing. For example, you can create a segment based on location, and you can also create a segment based on where that contact is in your sales funnel. You can see how the content at each of the stages of your funnel is different.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Convert

OCTOBER 26, 2020

Adding in customer reviews and star ratings alongside products is the old faithful of social proof. Adding in a metric similar to social media likes and follows is another great way to generate social proof. Have a think about stats and facts you can provide visitors that will instill trust as soon as they see them.

Examples 105

Examples eCommerce Validation Cross-Selling 105

Golden Spiral

MARCH 14, 2019

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. search ads are an affordable way to get in font of the right buyer at the right time. PPC ads are a budget-friendly medium that deliver qualified leads and measurable data. display spending ?

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Velocity Partners

OCTOBER 18, 2023

Ta very much, <Sign off> [CTA Button] Download now/Learn more/Let’s fish etc. Are there curious or inspiring stats that you can create a binary poll around? There’s a clear move at the moment from email to platforms like LinkedIn, particularly when it comes to bottom of the funnel content.

Copywriting 73

Copywriting Top of Funnel Cross-Selling Account Based Marketing 73

Oktopost

FEBRUARY 12, 2020

How many companies can you think of that have great products or captivating ads, but you know you wouldn’t want as your employer? It’s easy to see from a quick look at the stats —73% of millennials found their last job through social media and 84% of businesses are using social media for recruitment purposes. Nurture Candidate Leads.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Planning Top of Funnel 108

Hubspot

OCTOBER 26, 2017

You’ve probably heard these stats before. And if you’re trying to reach new audiences, you probably know paying for Facebook Ads is a great way to do that. That said, knowing a channel is effective is far different from creating an effective ads strategy for your unique brand. Otherwise, how else do you justify your ad spend?

Facebook 78

Facebook Campaigns Advertising Benchmark Advertising Funnels 78

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Social Ads 3.2 Airbnb: The Social Ad 6.5 Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. What is a Promo Video? Contents 1. Where to Use Promo Videos 3.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Hubspot

APRIL 26, 2017

Free Download: 45 Interactive Content Examples to Inspire Your Next Content Project. This example from the Wall Street Journal does so using searchable, visual stats. Adding search options very much depends on the content you create, but tools like FlippingBook and Viostream make even PDF and video content searchable.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

Directive Agency

OCTOBER 25, 2019

If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Many marketers understand the concepts of changing landing page button colors, updating forms to be multi-step, and adding social media logins for eCommerce carts.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Ontraport

FEBRUARY 23, 2020

For example, instead of using rules to remove someone from an offer funnel when they purchase a product, you could define purchasing that product as a campaign goal. Adding goals to your campaign maps. Should contacts be able to jump forward if they are at an earlier stage of the funnel and skip other goals?

Campaigns 105

Campaigns Marketing Budget Terms and Conditions Marketing Automation Services 105

Outbrain

MAY 26, 2020

Throughout the funnel, I was naturally the target of some pretty aggressive remarketing from the various sites I visited. Second, the type of ads I saw when I was being remarketed didn’t really change. And yet, the post-purchase phase of the marketing funnel is exactly the one that advertisers tend to ignore.

Top of Funnel 54

Top of Funnel Marketing Funnels Purchase Mobile Advertising 54

Webbiquity

APRIL 29, 2013

But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here. Inbound marketing (a subset of though not to be confused with web presence optimization ) is big, and growing. •

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Contently

MAY 13, 2019

Oh boy, do I have more sales enablement stats for you. To build that system, we created a feature in Contently called content portals that makes all of our content easily searchable by asset type, audience persona, funnel stage, industry, etc. Training on the latest marketing trends and models that let sellers be more consultative.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Sharpspring

JULY 23, 2020

Personalizing emails can be as simple as adding each unique lead’s name in the subject line or as complicated as changing the majority of an email’s content based on your leads’ engagement history. Adding this level of personalization to your email campaigns strengthens your connections with your leads and boosts sales in the process.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

SnapApp

SEPTEMBER 19, 2017

As a Millennial who actively works to buck the lazy and entitled stereotype (specifically at my job in marketing at SnapApp), I was nervous when I heard our new research with Heinz Marketing was focused on Millennials, assuming it would be added to the growing stack of content on the internet blaming us for the ills of the world. .

B2B Marketing 67

B2B Marketing Lead Ranking Planning Top of Funnel 67

QuanticMind

APRIL 24, 2018

A Practical Guide for Using Deep Funnel Intent Data to Drive Profitable Acquisition. In response to heightened needs for security and privacy, ad platforms are revamping their core technologies. This stat likely stems from a general trend, according to Accenture, that marketing teams are also likely to take blame if targets aren’t met.

SEM 40

SEM Top of Funnel Lead Ranking Funnel Advertising 40

Optinmonster

DECEMBER 4, 2019

By what the stats show, yes. Instead of just trying to rank for bottom of the funnel keywords (like “buy dog food”) you’re attracting people to your brand at the top of the funnel through educational and exciting content (like “12 awesome tricks to teach your dog”). So, is video marketing worth it?

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

DivvyHQ

FEBRUARY 4, 2019

We’ve suggested in the past that a stat such as click-through rate “works best as a complementary KPI – it blossoms in the company of a bottom-funnel, performance-based friend.” For example, if someone filled out a “Contact Us” form on your site, they might have clicked an ad or downloaded an asset before doing so.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Optinmonster

SEPTEMBER 18, 2020

Downloadable tools and resources. Trading Strategy Guides, another OptinMonster customer, added 11,000 subscribers with a content locking script. Think about whether a piece of gated content will help to move prospects through the sales funnel to become customers. Providing an immediate download link. Video replays.

Lock-In 94

Lock-In Top of Funnel Conversion Marketing Automation Services 94

NuSpark Consulting

JUNE 24, 2014

As download speeds increase, and streaming video becomes the norm, a wall of text with a value proposition hidden in the middle simply will not suffice. The team at Brightroll , the largest independent video ad platform, understand this well, and focus on providing impact, intelligence, and scale to digital video campaigns.

Top of Funnel 100

Top of Funnel Video Marketing Promotion Paid Search Agency 100

Parse.ly

DECEMBER 21, 2020

To generate return on investment over time, content depends on a series of micro conversions—from newsletter sign-ups to asset downloads and eventual purchase events. While Google Analytics is great for tracking direct-touch marketing, like ads, it wasn’t built to parse the complexity of content’s role in revenue generation.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52