Marketing Interactions

APRIL 21, 2017

In his opinion, the world is now digital and if your company and product have no online conversation and customer advocacy taking place, there’s something amiss. Provide more benchmarking data. And – 94% of respondents gave the most credence to peer reviews and user-generated content. Provide more benchmarking data.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

EveryoneSocial

JANUARY 18, 2021

A key driver for employee engagement is ensuring that all members of a team are able to share opinions and have their voices heard. Leaders shouldn’t be just taking the word from their direct reports and managers — everyone needs to feel able to share opinions. And can be an even bigger issue with remote and global teams.

Enterprise Management 106

Enterprise Management Peer-to-peer Work Management Customer Satisfaction 106

Martech Advisor

FEBRUARY 10, 2020

.” We know that the B2B ecosystem offers a higher customer lifetime value (CLV) as compared to the B2C industry, given that the price of products/services are much more. This article unveils the top 5 B2B customer experience (CX) best practices for 2020. Owing to these, the CX challenges and metrics also vary significantly for B2B companies.

Practices 57

Practices Work Management B2B Best Practices 57

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time. One of the most impactful channels to use when launching a pharmaceutical product is strategic events.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

NetLine

DECEMBER 20, 2022

This is due to the fact that as users progress further into their buying journey, the fewer “peers” they have, meaning there’s less volume at this stage. . It’s a format we have a great appreciation for and one we use quite a bit alongside our friends at ON24 and the ABMLA. . They’re not a lead volume driver. of all requests. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

SnapApp

MARCH 18, 2016

The Value of One-on-One Conversations. Imagine this: you decide to launch a new nurture campaign. Of course, you map out your strategy – warming up your audience with content, testing interest levels. It’s 90 days before you can move leads into a more specific, personalized branch of messaging. Could there be a better way?

Interactive Marketing 69

Interactive Marketing Marketing Automation Services Marketing Automation Automation 69

SnapApp

MARCH 22, 2016

The Value of One-on-One Conversations. Imagine this: you decide to launch a new nurture campaign. Of course, you map out your strategy – warming up your audience with content, testing interest levels. It’s 90 days before you can move leads into a more specific, personalized branch of messaging. Could there be a better way?

Interactive Marketing 54

Interactive Marketing Marketing Automation Services Marketing Automation Automation 54

NuSpark Consulting

JANUARY 15, 2016

As reported in the research findings highlighted in the 2016 B2B Content Marketing Benchmarks, Budgets, and Trends—North America report, the most important goals of content marketing are lead generation and sales.And if content is king, case studies are the crown jewels. Why Case Studies? Why do marketers at B2B companies write case studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

SmartBug Media

JANUARY 30, 2019

But if you want to become known as a leader in your industry, respected by your peers and surrounded by new opportunities, then this is the blog for you. In my opinion, a custom background image is the most underrated and underused way to take your profile to the next level. Those days are over. Optimize Your LinkedIn Profile.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. It is that time in the year again. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. Primarily, this is due to the fact that a significant portion of the workforce is now made up of millennials and Gen-Z.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

SnapApp

JANUARY 12, 2016

According to the 2015 B2B Content Marketing Benchmarks , only 35% of marketers take the time to document their content strategy. You can go into meetings with your boss, knowing that you reached clear benchmarks. . Always get a second opinion. . As with all new skills, honing your marketing chops takes practice.

Peer-to-peer 48

Peer-to-peer Content Urgency Marketing Advertising Benchmark 48

Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

The ROI Guy

JANUARY 25, 2017

A common mantra for many sales strategies is to "Engage earlier and higher". So does this strategy have real merit, and if so, how do you best enable your sales reps to be successful? Does the early bird really get the worm? First, does it really make a difference if sales reps engage earlier? Second, does engaging higher really make a difference?

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

SnapApp

MAY 7, 2014

People in general have a natural desire to compete, assess, test and compare themselves, share their opinions and win. Identifying issues or problems, benchmarking against peers and promoting long form content area all ways in which assessments can be beneficial. Take Unitrends for example.

Peer-to-peer 48

Peer-to-peer Content Lead Scoring Lead Ranking 48

SnapApp

MARCH 17, 2014

Gathering opinions and feedback – Setting up a survey to see what your audience thinks about a new, or potentially new, product or service is a great way to get a feel for what they will and will not be more accepting of. They also serve as a way for your users to benchmark themselves against their peers. Polls and Surveys .

Peer-to-peer 48

Peer-to-peer Content Buyer's Journey User-Generated Content 48

SnapApp

JULY 28, 2015

Not only do interactive white papers keep the reader interested, but they also tap into people’s natural desire to test their knowledge, share opinions, and benchmark themselves against their peers. Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. What do you do?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. No, this isn't an infomercial. And you're right that they won't work every time. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

SpotMe Blog

OCTOBER 23, 2023

In the realm of omnichannel, benchmarks such as open rates, CXQ, reach, and impact have become life science industry standards. But when it comes to gauging the effectiveness of HCP event engagement, the benchmarks are less clear-cut. And we are sharing 5 actionable tactics to enhance these KPIs.

Advertising Benchmark 52

Advertising Benchmark Activities Conversion Webinar Metrics 52

The ROI Guy

FEBRUARY 2, 2011

According to a new Accenture study of 1,054 senior finance executives, in the wake of the recession, more chief financial officers (CFOs) are expanding their role beyond finance. says there's more back and forth with different departments when making decisions with more meetings face-to-face and options getting heavier scrutiny.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

SnapApp

JULY 26, 2017

Video can be an incredibly powerful medium for B2B. It brings products to life, puts a human face in front of viewers, adds personality to dryer topics, and keeps audiences engaged. . According to Adobe , over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. . What exactly does a “view” mean?

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

The Point

SEPTEMBER 30, 2022

Or use anonymized user data to provide useful industry benchmarks (like the security vendor that publishes a quarterly “threat report.”). Can PESO do the same for demand generation ? Gini Dietrich originally introduced the PESO Model in her 2014 book, Spin Sucks. Examples include review sites, media coverage, or social media mentions.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

Buzz Marketing for Technology

JULY 22, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. February 28, 2008. -->. Social Fluency. Insight depends on our ability to apply critical thinking to what we know. The chart below is what I came up with.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Was the training inadequate? Was the content badly indexed?

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Was the training inadequate? Was the content badly indexed?

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

MAY 15, 2013

If you''re curious about the basics of NPS, check out, " How the Net Promoter Score Helps You Benchmark Customer Loyalty.". They tend to share their opinions much more widely via social media tools -- and they are relying on recommendations of peers as the most reliable source for choosing new suppliers.

Promotion 28

Promotion Marketing Management Peer-to-peer Lead Scoring 28

Hubspot

JANUARY 17, 2017

November 2016 marked the one year anniversary of ThinkGrowth.org and I wanted to share a little bit about what we’ve learned: why we did it, where we stumbled, and  -- because benchmarks were hard to come by when we were getting started  -- what our numbers looked like throughout the year. That planet is your website. Grab your space helmets.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Hubspot

JANUARY 19, 2016

The medtech buyer looks to case studies for trust signals and peer recommendations in order to make a case for the reliability and credibility of your offerings. Medtech Marketing’s Secret Weapon. The Power of the Case Study. They want to be assured that the purchasing decisions they make will lead to positive patient outcomes.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Atomic Reach

JUNE 5, 2023

Then we'll explain how RAD AI uses artificial intelligence to connect audience persona models with the right creative strategies and key opinion leaders to reach your target demographic. Whatever you think of the Dylan Mulvaney controversy, the bottom line for Bud Light parent Anheuser-Busch is $15.7

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

TrustRadius Marketing

JULY 27, 2022

Social media is indispensable for enterprises looking to maintain a strong competitive advantage. According to recent research by Sprout Social, as many as 98% of consumers plan to buy on social media in 2022. The same report concluded that eCommerce on social media has a market potential surpassing $1 trillion. Machine learning is a form of AI.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93

Hinge Marketing

FEBRUARY 3, 2020

The top-down approach involves benchmarking your spending levels and allocations against other firms that are similar to yours. But first, there are some things to keep in mind as you benchmark your budget against comparable firms. There’s no reason your firm can’t follow their example. Four Approaches to Marketing Planning.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

Sprout Social

SEPTEMBER 1, 2021

They look at what people are saying about a certain brand or topic and use that information to determine consumer opinions and preferences. As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed.

Paid Content 142

Paid Content Social Media PPC PR 142

Heinz Marketing

NOVEMBER 26, 2019

Many have ended up with a tarnished opinion about the effectiveness of using video in their current initiatives to actually drive the results they want to see. The 2019 Video in Business Benchmark Report shows that companies are experimenting with different levels of video production. But, that couldn’t be farther from the truth.

Top of Funnel 86

Top of Funnel Video Marketing B2B Marketing Marketing Budget 86

Hubspot

JULY 22, 2020

We are happy to see how thoughtful customers are in sharing their feedback and opinions. Last month, the HubSpot app partner ecosystem passed a notable milestone in our platform journey : we officially welcomed the 500th app to our App Marketplace. A wide variety of solutions, from front-office ABM to back-office ERP , are available.

Work Management 101

Work Management Marketing Management SMS Peer-to-peer 101

Single Grain

SEPTEMBER 24, 2019

There are a lot of advantages to sharing this information online — social proof, being their own advertising — but in my opinion, the disadvantages far outweigh them. Because thousands of people have seen their intentions, they feel pressure to do whatever it takes to hit those benchmarks. 2) Visibility. 2) Visibility. 4) Traffic.

Advertisements 94

Advertisements Advertising Blogger Banners 94

Vidyard

NOVEMBER 7, 2019

Many have ended up with a tarnished opinion about the effectiveness of using video in their current initiatives to actually drive the results they want to see. But, that couldn’t be farther from the truth. Video is here to stay. It’s not hard to see why: You see the graphics, text, transitions, animations, etc.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Vidyard

NOVEMBER 7, 2019

Many have ended up with a tarnished opinion about the effectiveness of using video in their current initiatives to actually drive the results they want to see. The 2019 Video in Business Benchmark Report shows that companies are experimenting with different levels of video production. But, that couldn’t be farther from the truth.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70