Remove advertising-agency keyword
article thumbnail

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. Aggressive testing of ad copy.

SEM 222
article thumbnail

Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Today, there are a myriad reasons why it’s not only beneficial, but even strategic to your digital marketing objectives to build and manage your own online advertising using smart tools.

SEM 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

SEM 100
article thumbnail

7 Google Ads Influencers to Follow

Brandpoint

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc. Brad Geddes.

article thumbnail

SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Directive Agency

Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. We think that these are critical KPIs for every AdWords marketer, manager, or even advertiser to look at. Advertising Channels. As advertisers, we need to be incredibly careful of how we allocate our budget.

article thumbnail

Best White Label SEO Software Tools for Digital Marketing Agencies

seo.co

They get a small fee for letting you use their tools, and you get to run an SEO agency without doing any of the hard work. From being able to resell SEO and SEM to PPC, digital marketing services are changing every day. It enables both the agencies and business owners to get SEO-driven results at any scale. API access.

article thumbnail

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Search engine optimization and marketing (SEO and SEM): Compare backlink profiles, target keywords, keyword rankings, and other optimization-related information with tools such as Ahrefs , iSpionage , and Spyranks. Content Marketing, SMO, and Marketing Performance Management Tools.