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Smart Tags – Content Tagging Made Easy

Parse.ly

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Try Smart Tags now. Types of tags.

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Smart Tags – Content Tagging Made Easy

Parse.ly

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Try Smart Tags now. Types of tags.

Tagging 52
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GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

Walker Sands

It’s exciting, but maybe a little overwhelming, too — especially if you’re a Google Ads user trying to figure out what the shift means for your ad campaigns. In this post, we talk through connecting GA4 with Google Ads, as well as how to update conversion tracking in general. But GA4 classifies conversions a little differently.

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AI vs Search: Do B2B Content and SEO Even Matter Anymore?

The Lead Agency

They did end up cutting back the feature so that it’s only used on about 11% of search queries (rather than a full-scale all-in roll-out) but the message is still clear: If Google is doing it, it’s serious, and we must adjust accordingly. B2B AI Search Impacts Thankfully, the content B2B buyers have always required is more in-depth.

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New versions of ChatGPT and other AI martech releases this week

Martech

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. added AI to its headless CMS platform. is a new AI-powered programmatic ad platform. It has contextual targeting that analyzes web pages to increase the relevance of the ads.

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In This New Era, Demandbase Unlocks Improved Target Account Identification with More IP and Cookie Data

Engagio

billion IP addresses that are mapped to a company or otherwise classified (i.e., In the second half of 2020, Demandbase added more IPs, cookies, and first-party data signals that allowed for a +15% increased match rate. We also significantly improved the accuracy of the matching by adding 28.3 consumers). Accuracy is critical.

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6 marketing books to read in 2024

Martech

In “The Power of Moments,” the Heath brothers help readers understand how our minds process and classify experiences. Oh, you’re doing a Super Bowl ad? Do you craft a story that starts with your features? Tag @MarTech in a post on LinkedIn and tell us why you think it’s worth a read.