Spiralytics

SEPTEMBER 11, 2023

Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Left and right, marketers are utilizing this versatile tool to market their brands using Facebook Ads.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 220

Paid Content Distribution Cost Per Thousand Budget Programs 220

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Liveintent

JULY 6, 2022

What are display ads? Display ads are text, image, or video advertisements in the digital, online space. Display ads come in a variety of formats. Let’s look at those formats and examples below: Banner ads: These are image or video-based ads rather than text-based ads. What are native ads?

Display 109

Display Ads Advertorials CPC 109

Digilant

JUNE 23, 2022

Mobile use has been on the rise for some time, and our pandemic lifestyles have pushed the trend into overdrive. Now that we’re living in a constantly evolving and growing mobile world, our need for strategic direction in mobile advertising has grown, too. What Should You Note About Today’s Mobile Consumers?

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Paid Search Agency 52

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Bannersnack

JUNE 10, 2022

6 minutes read In a world where most people are connected to their phones for more than five hours a day, it is no surprise that the advertising industry focuses its attention on mobile advertising. Interstitial advertising tends to catch the users’ attention and make them engage with the ad better than other ad formats.

Practices 88

Practices Ads Mobile Advertising Campaigns 88

SmartBug Media

JULY 22, 2022

Google Ads can be a little complex to navigate if you don’t fully know your way around. If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Facebook advertising reaches 2.18 Facebook advertising reaches 190 million people in the U.S.,

Social Networks 296

Social Networks Stats Spyware Mobile Advertising 296

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” of total digital ad spending in the US.

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Marketing Insider Group

MARCH 1, 2021

Last week we covered some of the basics of adding your site to Google. Use Google Ads the Right Way. Another thing to consider when searching ‘how to get my business on Google’ is how to use Google Ads. People can click on your engaging and appealing ad designs and be redirected to your landing page.

Google 320

Google Mobile Advertising Business Work Management 320

Liveintent

APRIL 12, 2023

Still, it’s important to remember that each advertising channel is different and can yield conversions in different ways. LiveIntent has spent over a decade delivering 6 billion ads to more than 240 million people across 2,500 publishers and brands. As eMarketer predicts, mobile commerce should account for 43.4%

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Digilant

JULY 10, 2022

What about physical advertising ? Out-of-home (OOH) advertising still has a lot of power — especially when it’s made digital. DOOH Advertising, Explained. What is digital out-of-home, or DOOH, advertising? Traditionally, OOH advertising has been fairly static. Advantages of DOOH Advertising.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

Liveintent

OCTOBER 28, 2020

Email advertising , for instance, allows you to take advantage of marquee placement across +2000 premium publishers. . The fight does not end there though, because even the best seasonal campaign ideas can flop if they aren’t brought to life by the right ad creative. Manscaped drives Black Friday sales with: Mobile optimization.

Display 126

Display Practices Ads Best Practices 126

Liveintent

FEBRUARY 28, 2023

digital ad spend in 2022. Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. Evidently, marketers are moving away from these walled gardens and looking for more reliable, logged-in ad channels. Think mobile-first, then design for it.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

DAGMAR Marketing

AUGUST 11, 2023

Google Updates Its Photo Guidelines for Local Service Ads (LSAs) The year has brought many new updates to Local Service Ads. Google announced that these improvements will launch on September 1, 2023, and will provide users with more flexibility that gives marketers and business owners more creativity with their ads.

Guidelines 52

Guidelines Service Ads Verticals 52

Valasys

JANUARY 11, 2024

This prevalence of visual content makes Pinterest suitable for advertising because most ads are in picture or video format and users are already used to viewing pictures and videos on the platform. As a business owner who wants to run ads and gain new customers on Pinterest, you should be aware of the different ad formats you can use.

Paid Search Agency 40

Paid Search Agency Ads Mobile Advertising Display 40

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. Here we give seven strategies to guide your online advertising. So, what really works? Image Source 1.

Paid Content 170

Paid Content Advertisements Advertising Paid Search Agency 170

Webbiquity

JUNE 17, 2021

Focus solely on creating an online customer service experience that works well on both desktop computers and mobile devices. More people turn to their mobile device when they are out and about (and even at home), because it is much quicker and convenient. An advertising agency provides professional design for your website.

Paid Search Agency 196

Paid Search Agency Brand Identity Branding Companies 196

Liveintent

DECEMBER 18, 2019

Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. Beauty, cosmetics, and shoe brands have seen particular success, as their email ads drive 2.5 So, how can D2C brands keep this momentum going and make the most of their email advertising efforts? Launch ads across mobile devices.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% billion growth projection in 2024 according to eMarketer.

Cable 101

Cable Television marketing Mobile Advertising Broadcasting 101

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. In terms of audience targeting, what changes should advertisers expect?

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Sprout Social

FEBRUARY 17, 2020

A huge part of social media advertising is making sure you’re targeting the right audience. While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Why use Pinterest advertising. Pinterest ads show up natively in feeds, seamlessly fitting in with other content.

Ads 121

Ads Top of Funnel Keywords Advertising Funnels 121

DAGMAR Marketing

JULY 24, 2023

More Industries Can Use LSAs In March 2023, Google announced the launch of 5 additional categories to the Local Service Ads offerings, allowing over 70 different industries to utilize LSAs to grow their business. For more information on setting up your new Local Service Ads account, read our LSA Guide. How Do I Get Started with LSAs?

Work Management 52

Work Management Marketing Management Service Ads 52

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. billion in 2024.

Marketing Strategy 88

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 88

Contently

MAY 9, 2018

“I like that car ad where the wife is an astronaut and has to unlock her husband’s car from space,” she said, referring to a Hyundai TV spot. If consumers can’t remember which car company made that funny astronaut ad, that’s an issue. Brand association isn’t just a problem with TV commercials.

Paid Search Agency 167

Paid Search Agency Ads Brand Identity Branding 167

Digilant

MARCH 3, 2022

When searching for a recipe or an answer to a random question on Google, consumers are accustomed to skimming over digital display ads. In fact, mobile gaming app downloads increased 45% in 2020 , compared with 35% in 2019. What Are In-Game Interstitial Ads? They might be static images, videos, or even gamified ads.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

Porch Group Media

OCTOBER 4, 2022

Just a few months ago, I read in a Forbes article that the Apple privacy changes slashed the average mobile advertisers ROI by 40%. They also published that this caused a drop in ad spend by about 25%, and also cost major companies like Facebook and Snap real revenue and real valuation.

Privacy 52

Privacy Spending First-Mover Advantage ROI 52

Digilant

MARCH 2, 2023

In April 2022, our blog How to Tell When a Non-Skippable Ad Is the Right Choice broke down how to determine which video ad format – skippable or non-skippable – suits your brand. Skippable ads are the way to go if you want to drive action, clicks, or some other conversion. Does the ad format match your goal?

Paid Search Agency 52

Paid Search Agency Ads Peer-to-peer Mobile Advertising 52

Valasys

MAY 8, 2023

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. With a primary focus on ad serving and revenue optimisation, Google Ad Manager provides publishers with a platform to manage their ad inventory.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Adobe Experience Cloud Blog

OCTOBER 8, 2018

It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request to “click to learn more.”

Paid Search Agency 134

Paid Search Agency Ads Eye-Tracking Cross-Selling 134

SmartBug Media

AUGUST 19, 2019

The inventor of pop-up ads in the mid-1990s has publically apologized. You have run into countless pop-up ads on the internet—perhaps even in the last few minutes. With so much negative feeling towards pop-up ads, why on earth are they still being used? Part 1: What Do Users Think About Ads? So what data is out there?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. What is Digital Advertising? Therefore, digital advertising plays a critical role in the awareness stage.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Hubspot

NOVEMBER 15, 2019

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate.

Paid Search Agency 101

Paid Search Agency Ads Google Advertising Agencies 101

Top Rank Marketing

OCTOBER 30, 2023

Organic Traffic: The traffic that comes to your website from search engines without any paid advertising. Paid Traffic: The visitors who come to a website through paid advertising efforts rather than through organic search results. Alt Text: Descriptive text added to images on a web page.

Search Marketing 121

Search Marketing SEO Mobile Advertising Long Tail Marketing 121