Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. The same percentage said having to work with marketing “is a major inhibitor” to the success of cross-functional initiatives. Be the helpful resource, not the people who know best.

Marketing AI 112

Marketing AI Peer-to-peer Paid Search Agency Ads 112

ClearVoice

SEPTEMBER 14, 2022

We all have ads we remember throughout our lifetime, and the better ones help define a brand for decades. While celebrity endorsements and big budgets can help boost the signal, it would all be for nothing without clever ad copy. What is ad copy? Excellent ad copy examples. It takes talent to create great ad copy.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

FunnelEnvy

APRIL 3, 2023

One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing. Based on our experiences working with clients incorporating paid advertising campaigns into their funnel, we’ve found a few specific strategies work best for cost reduction.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. If you’re considering incorporating LinkedIn ads in your B2B marketing strategy, continue reading to learn how to fit it into your marketing plan and make it a success.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Matchcraft

MARCH 7, 2023

However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads. Unfortunately, many ad resellers and ad agencies fall into common traps and make mistakes that can negatively impact their ad performance.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. You also need to stay constantly up to date and in the loop on Google’s updates to their program and how optimization practices are changing. He’s a contributor at CNBC, Inc. Lisa speaking at Pubcon. David Szetela.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Unbounce

NOVEMBER 16, 2021

After you research your pay-per-click ad campaign’s keywords , your job’s far from over. You can’t just slap some keywords on your ad and call it a day. Imagine you’re scrolling through your search results and social feed, and you come across an ad that says: Tropical vacation Best Island vacation Tropical vacation packages.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

Salesforce Marketing Cloud

FEBRUARY 14, 2024

If you’re not deploying that technology on a solid foundation of trust, it’s really difficult to gain credibility… Juan Perez CIO, Salesforce Link Copied Salesforce CIO Juan Perez shares the reality of making AI work in organizations: “As a CIO, my number one priority is trust. AI doesn't have to be challenging.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Sharpspring

JULY 15, 2021

With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business. How Retargeting Ads Work.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

Anyword

FEBRUARY 10, 2022

It doesn’t matter how great your visuals may be, when it comes to successful advertising, strong ad copywriting remains one of the most important skills for any marketer to nail down. Creating successful ad copy doesn’t come all that naturally to most writers. It takes learning what works and what doesn’t.

Copywriting 96

Copywriting Ads Lead Scoring Lead Ranking 96

Anyword

MAY 9, 2022

This five-part series will dive into how you can take a data driven approach to Facebook Ads copywriting, using research-backed insights to improve your content’s form, targeting and engagement. We’ll look at the ideal length and structure for different elements of your Facebook ads. Ad Length + Different Content Types.

Ads 98

Ads CTR Content Copywriting 98

Adobe Experience Cloud Blog

JULY 22, 2021

Ads and Attribution. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? The ROI of LinkedIn Ads and Bizible. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Directive Agency

OCTOBER 26, 2023

What Is Google Ads’ “Enhanced Conversions”? Google uses a patent method SHA-256 (Secure HAsh Algorithm 256 bit) to encrypt customer data uploaded into its ads platform and assigns code numbers to those data fragments that can’t be reverted back. This is where Enhanced Conversions comes in. Doesn’t require any upload of data.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Unbounce

AUGUST 4, 2020

We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score. As a side note, most ad platforms use the term “Quality Score,” while others use “Ad Relevance” or something similar.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Short, easy-to-read sentences also work best for holding attention.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Anyword

OCTOBER 12, 2021

Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. So to make things a little easier, here is a short list of recommendations and LinkedIn ad copy best practices. Hint: We’ve saved the best one for the end. No Recycling.

Linkedin 98

Linkedin Ads CPC Cost Per Click 98

seo.co

OCTOBER 4, 2021

From the off-hand ads that nobody clicked, to the yellow-denoted paid results at the top of your list, to the carousel like shopping results for products related to your search, Google is always tinkering with the way it processes and displays advertisements. The Extent of the New Local Ads. There are only two ways around this dilemma.

SEO 98

SEO Ads Mobile Advertising Business 98

ClearVoice

MAY 3, 2023

Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO. Adding tables of content can do wonders for search engine optimization and user engagement. Either bullet points or numbers work for creating TOCs. Why does Google like tables of contents?

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. Plus, marketers can use AI to target the best days and times for the highest engagement. Connect with Sagefrog for expert guidance on the best way to incorporate AI into your business.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

NuSpark Consulting

JUNE 23, 2017

Facebook’s foray into Lead Ads has been around for 18 months now, but new developments occur frequently. The concept was introduced initially to resolve the problem of serving Facebook’s ads to mobile users and the resulting issues experienced while trying to get them to complete long contact forms on their tiny screens.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? If so, it’s important to optimise your campaigns for the best results. One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. To learn more about how to optimise your B2B Google Ads with negative keywords, read on!

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

Metadata

JANUARY 22, 2024

What if you could increase your ad conversions by 30% without a ton of extra work? This article dives deep into the challenges of AI, complete with tips on training the technology in your favor and using predictive analytics to help you create on-brand ads that convert. Where: Where will the output (ad) go? Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Excelsior Research

JANUARY 9, 2022

Making Job Ads More Relevant. Job ads are a good way to get the best talent for your company. However, not all job ads are created equal. Follow these tips for creating job ads that stand out. Making Job Ads More Relevant. In every function, there is a common topic of jobs and hiring practices in the market.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

Unbounce

JANUARY 10, 2019

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page. Keywords in Ad Copy. Keyword placement in ads can also play a large role.

Landing Pages 145

Landing Pages Paid Search Agency Ads Google 145

Sprout Social

OCTOBER 10, 2019

LinkedIn offers marketers a variety of options to put themselves out there, each with their own unique best practices. In this Linked ads guide, we provide a easy yet comprehensive overview of what the platform has to offer marketers. You have a company email address added and confirmed on your LinkedIn account.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

Hubspot

NOVEMBER 15, 2019

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate.

Paid Search Agency 100

Paid Search Agency Ads Google Advertising Agencies 100

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations. So, your email list is more accurate right from the start.

Practices 108

Practices Ad Building Privacy Policies Deliverability 108

Anyword

MARCH 4, 2022

If you’re trying to build up your online business, creating effective Google ads can be a great way to reach potential customers without being too disruptive or expensive. Google Ads Basics. Before you can create highly effective ads, you need to understand a few things about how they work. How to Write Strong Google Ads.

Paid Search Agency 52

Paid Search Agency Ads Google Clickthrough 52

Sprout Social

JUNE 24, 2019

And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. As an advertiser, you’d want to make sure that your Instagram Stories ads have the desired impact. Develop your ad creative.

Rules 105

Rules Impressions Practices Ads 105

Metadata

APRIL 21, 2021

So we’re teaming up with some of the best B2B marketers we know. Here’s the cold, hard truth: you need to understand the platform you’re working on. If you don’t understand how LinkedIn and the algorithm works, you’re bound to fail. The people who use LinkedIn the most are most likely to interact with your ads.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Metadata

AUGUST 23, 2022

Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” Our customers’ LinkedIn ad experiments prove that out. That’s 50,000 LinkedIn advertising experiments and nearly $30M in ad spend—all the data you need, in other words, to make more informed decisions for your own LinkedIn advertising.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

FMG Suite

DECEMBER 17, 2020

Investing in paid ads has gone from an alternative growth-strategy to a necessary one. Use Ad Extensions to Promote an Ebook. Offering a high-quality piece of content, like an ebook, is one of the best ways to make it more likely that an investigator will take your call-to-action. Use Countdowns to Promote a Webinar .

Paid Content 119

Paid Content Paid Search Agency Ads PPC 119

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. By cutting out wasteful ads, it aims to bring efficiency to the ad supply chain, saving dollars and emissions for advertisers.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Work Management Marketing Management 110

Bannerflow

FEBRUARY 16, 2021

And in an overcrowded and competitive market getting creative ad production right is part of the solution. Our intention is that by doing this we can show the user products and offers that are the best match for them based on their needs at that specific moment. Does cloud-based technology help you to work in-house?

Paid Search Agency 87

Paid Search Agency Ads Product Advertising Agencies 87

Navigate the Channel

MARCH 29, 2021

Thinking about integrating paid ads into your construction company’s marketing plan ? Here are a few of our top things you need to know about running Facebook ads for commercial construction companies. Choose an Ad Format and Structure. Dynamic product ads don’t mean anything, as you aren’t selling a product as eCommerce.

Paid Search Agency 65

Paid Search Agency Paid Social Agency Facebook Ads 65

Anyword

JUNE 22, 2022

And we have a very timely occasion for when this tactic can work best: Amazon Prime Day. Commerce content best practices. Different ways to leverage expertise in your ad copy. Whether it be in the headline or ad copy, all of these high-performing Facebook ads mentioned Amazon or Prime Day. The result?

Amazon 52

Amazon Paid Search Agency Ads CPC 52