Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways. Let’s look at some examples.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 78

Paid Search Agency Ads Campaigns Cable 78

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

ClickZ

JUNE 1, 2020

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. These features allow you to choose the level of control over where your ad appears.

Paid Content 124

Paid Content Tools Brand Identity Branding 124

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. What identity resolution platforms do.

Marketing Automation Services 113

Marketing Automation Services Privacy Enterprise Management Work Management 113

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Martech Advisor

SEPTEMBER 4, 2019

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. It also helps publishers optimally leverage their ad inventory. Here are the top five programmatic ad platforms for 2020 and beyond. The programmatic display ad spend in the U.S. is forecasted to reach $68.87

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

Inbox Insight

MAY 24, 2022

To help you master the world of multi channel we’ve put together a list of the most common key terms, concepts and acronyms that you’ll likely come across with increasing frequency, as more businesses adopt a multi channel approach in their B2B marketing strategies…. Achieving this is what all brands aim for.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

ClickZ

OCTOBER 21, 2019

In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. Cookie dependency can no longer dominate in the programmatic marketing process. Real-time bidding.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Ad Exchange 80

Hubspot

MARCH 5, 2020

While wireless networks of the past could only really power mobile devices up to the size of a tablet, 5G will be strong enough and fast enough to smoothly power computers, televisions, and even smart devices. This will cover a large distance of mobile devices with high-speed 5G networks. What makes 5G so revolutionary?

Marketing AI 100

Marketing AI Paid Search Agency Ad Frequency Cable 100

Stevens & Tate

FEBRUARY 1, 2021

New technologies and trends are emerging rapidly and existing platforms continue to evolve, providing more ways to spend your advertising budget. How do you find the most effective balance with an advertising budget and media plan that make sense now? Focus your advertising spend on mediums where your audiences are most engaged.

Budget Programs 69

Budget Programs Advertising Agencies Planning Advertisements 69

Optinmonster

DECEMBER 20, 2023

If your site is just starting, skip adding your domain. Don’t forget about local search, which has become more important as searchers have gone mobile. A place name can also be a useful search term modifier, so if your business serves a particular locality, consider this as part of the keyword generation process.

Keywords 96

Keywords Paid Content SEO Lead Scoring 96

Martech Advisor

AUGUST 27, 2019

New marketing technology is giving consumers more control over their interactive journey, allowing them to participate more actively in the process – and providing smart brands with a powerful opportunity to engage, recruit and retain their best prospects like never before, writes Michael Priem, Founder and CEO of Modern Impact.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

KoMarketing Associates

NOVEMBER 8, 2016

There are three types of Analytics accounts: one is for webmasters, one is for PPC advertisers, and one is for mobile application developers. The PPC version integrates Baidu advertising data, which requires a PPC account for access. If you want to register for a regular account, the process is simple. The version 4.0

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Martech Advisor

FEBRUARY 21, 2020

The decline of third-party cookies has been common knowledge for publishers, agencies, AdTech companies, and advertisers for many years now. As the leader in the web browser market , Chrome’s decision to stop supporting third-party cookies will have a huge impact on how display and native advertising campaigns are run and measured.

Display 91

Display Advertising Agencies Advertisements Advertising 91

Inbox Insight

APRIL 11, 2022

With over 10 years’ experience at Inbox Insight, Dan has worked on demand generation campaigns for B2B advertisers across content amplification, lead generation, email marketing, programmatic display, paid social and paid search. Factoring in specific creative promotions and engaging ad formats.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Bannerflow

DECEMBER 14, 2022

It’s common knowledge that personalised ads are more successful. We’ll cover how businesses can use data to create personalised display ads for a greater return on investment. Audience targeting is the process of breaking your audience into smaller groups based on their interests or demographics. What is audience targeting?

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Hubspot

AUGUST 2, 2018

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

The ABM Agency

JANUARY 8, 2021

Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer. By using this digital marketing channel, you can increase the impact of every dollar spent by ensuring ads only appear for the most relevant audiences at the most appropriate times. Ad placement.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

ClickZ

DECEMBER 15, 2020

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Some can overlap significantly, meaning that people belonging to multiple audience segments are at risk of being “over exposed” with ads, leading to an unnecessary waste of money for brands.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Digilant

NOVEMBER 19, 2020

Digital advertising – and programmatic advertising specifically – has continued to account for a large portion of companies’ media budgets. In 2021, programmatic digital display advertising is projected to reach just under $80 billion in the US. How do you classify yourself? .

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

Sana Commerce

FEBRUARY 21, 2023

Order processes You can easily make the order process more personalized by using your client’s order history. This speeds up the ordering process immensely. Wish lists Give your buyers the options of adding items to a wish list or favorites list. Upload an image and chat with a sales rep using a mobile app.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. They’re suitable when you want to advertise to a new segment of people. I spoke to Charley T. ,

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

ClearVoice

MARCH 7, 2020

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. An example: If you have an ad that includes a link that was clicked 15 times, and you had 1200 impressions, your click-through rate would be 1.25%. Instagram is a part of Facebook’s family of brands.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

seo.co

FEBRUARY 3, 2022

This can provide better results than simply showing advertisements. Gamification allows visitors to participate in the marketing process and keeps them engaged for longer periods of time. Adding Gamification to your Website. Gaming elements can be used to make the marketing experience enjoyable to participants.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Albert

AUGUST 3, 2018

Digital Audio Advertising Is Booming: Here’s Why. The rise of digital audio advertising has given marketers a powerful new lever, but it has also made executing effective cross-channel campaigns even more difficult. In early 2016, Kia became the first company to beta test Spotify’s playlist sponsorship advertising program.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

Martech Advisor

JANUARY 24, 2020

With the pending death of third-party cookies, this piece from Ankur at PubMatic dives into why collaboration across the ad-tech ecosystem is key to finding a scalable solution for identity resolution today, says, Ankur Srivastava, Senior Director, Product Management, PubMatic. Learn More: How Programmatic Evolved Within 8 Years.

Work Management 58

Work Management Ad Frequency Advertising Agencies ROAS 58

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. The More Modern Ad. Let’s take a look at a new solution—Facebook Lead Ads.

Mobile Marketing 48

Mobile Marketing Paid Search Agency Ads Marketing & Strategy 48

Optinmonster

FEBRUARY 21, 2024

Here’s our exact, 5-step blog traffic process: 1. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Fortunately, Syed has a simple process for link building. On the other hand, when you stop paying for ads, the traffic stops.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

NuSpark Consulting

JUNE 8, 2013

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

QuanticMind

NOVEMBER 16, 2018

You’ve probably seen the headlines calling ad blockers the “death of online advertising,” and anyone who works in PPC advertising knows a thing or two about them. But while ad blockers gained popularity back in 2016, three years later, advertising revenue is as strong as ever. Why Do People Use Ad Blockers?

PPC 40

PPC Ads Mobile Advertising Ad Frequency 40

Leadspace

FEBRUARY 19, 2018

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. Interestingly, an increase in posting frequency also impacted the type of qualified leads the company received. conduct research online at some point in the purchase process.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Valasys

JUNE 18, 2019

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Circle Studio

NOVEMBER 23, 2021

It makes the client an integral (or even primary) influence in the firm’s planning, processes, products, services, marketing and sales activities. Geotargeting is the practice of delivering different content or advertisements to clients based on their geographic locations. Geotargeting. Employee Engagement and Advocacy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Meerkat Marketing

FEBRUARY 6, 2023

Data-driven marketing is a process that uses data and analytics to inform marketing decisions and measure the success of marketing campaigns. knowing their consumption preferences for marketing – frequency, timing, media, channel preferences, messaging and more). What is Data-Driven Marketing?

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52