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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. This is a temporary issue and you can ignore it if it’s not too high.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? Here’s what we found.

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Tips & Tricks to Optimize your Emails

SendX

When done right, it can generate impressive returns - 4200% return on investment. Otherwise, unengaged subscribers will start flagging your messages as spam , destroying the ESP’s trust in the sender. Investing in ads through these channels is an organic way for marketers to grow the email list. Using spam triggers.

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How to create a re-engagement strategy that doesn’t insult your subscribers

Martech

If you use Google Docs, back up your computer to Google Drive, watch a YouTube video, log in to Google Analytics or use Google Meet, that inactive account won’t matter. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. Or, maybe they would hit the spam button.

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Email marketing data to track and manage for success

illumin

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Open rate is important because it tells marketers how their subject lines and email frequency impact their campaigns.

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What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. You can gauge the level of a buyer’s intent through the content they consume. Frequency of their visits and how often they return.

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How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

How can you unlock its full potential and use it to grow your business? Now, let’s talk about what you can do to get the most out of B2B email marketing and successfully scale-up your business. It offers both audience segmentation and basic analytics features, plus it’s extremely affordable and easy to get started with.