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9 Proven B2B Marketing Strategies for 2024

sagefrog

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. This proactive management enhances ad performance and ensures a better quality of leads at a lower cost.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Is it a static banner ad? For ads, the equation is different. Get a clue.

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Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

Buffer

In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. Just recently, we’ve seen Instagram, for instance, launch features around branded content and ads — features that make it easier for Creators and brands to work together. And opportunities still abound.

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How to Explain Content Marketing ROI to Win (or Keep) Buy-In

Content Marketing Institute

HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. In particular, search for case studies that show gains from content in terms of hard data. Case studies and examples show them what’s possible. Convert those leads into sales. Average rate those high-quality leads become sales.

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20 Best Lead Generation Tools You Need to Try Out in 2021

Outgrow

Have a look at this case study on how Leads.ph As marketers, we often miss out on the opportunity to convert our website traffic into leads. 7) Integration with 1000+ sales and marketing tools. 4) Since your lead’s behavior is stored in the CRM, your sales rep already has context when they reach out to them.

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5 Remarketing Strategies for Local Businesses

Outbrain

According to this Bain study , they spend 67% more than new customers. When users who leave your website without converting see your remarketing ads on their favorite websites, they are given a chance to be impressed by your brand over and over again. This can lead to increased sales and repeat business.