NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Newsletter. Relevant Blogger Outreach.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

BOP Design

SEPTEMBER 4, 2019

However, many organizations fail to properly promote the content once it is created. In this post, we share simple tips for B2B marketers to promote content pieces. However, once a blog post or content piece is added to a website, it’s time to share it on social media. Send in an Email Newsletter. Share on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Contently

JANUARY 11, 2023

Personalization is all about relevancy to the customer. These efforts were, in some ways, motivated by the need to serve customers who increasingly demand more relevant and personalized experiences. Consumers can’t leave the house without seeing an ad. Become more relevant. So how do you break through the noise?

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Valasys

APRIL 22, 2024

Social media campaigns : Targeted interactions and engaging content are shared on relevant social media platforms. Website Opt-in Forms: Offer valuable content such as e-books or webinars in exchange for email addresses, building a permission-based list. By enriching your database, you ensure it stays current and relevant.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Liveintent

APRIL 11, 2023

Easy to use and set up, Audience Manager lets you onboard your data and match it to LiveIntent’s exchange. This is especially important around key holidays like Mother’s Day — when you want to harness every opportunity to gather real-time insights and optimize ads for increased sales. Seasonal packages. Custom packages.

Top of Funnel 62

Top of Funnel Campaigns Ad Building Ad Exchange 62

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Identify the “big” influencers relevant to your company’s niche and focus.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Scoop.it

MAY 4, 2023

Include UGC in Your Paid Ads and Promotions If you run ads and promotions, take advantage of user-created photos and videos. You can consider the following ways to go about it: Use an already existing UGC and turn it into an ad or video ad with the right message. Source: LawRank 3.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

BenchmarkONE

FEBRUARY 3, 2022

For the content to take off and deliver results, you have to promote and amplify it. Use Newsletters. There are two approaches to publicizing your content using email newsletters. Then, publish valuable content to keep those readers engaged, aligning the newsletter issues with your overall content strategy.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

NuSpark Consulting

DECEMBER 9, 2012

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Promote your paper within your blog’s sidebar or widget. Newsletter. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Televerde

APRIL 30, 2024

Networking and Trade Shows : Events where contact information can be directly collected from attendees in exchange for information, demos, or promotional materials. Ensure that your contact acquisition strategy encompasses all of them—website, social media, email and ad campaigns , in-person events, and any others.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Liveintent

SEPTEMBER 7, 2021

A retail media network is a proprietary advertising platform launched by a retailer, enabling advertising on their websites, apps, email newsletters, and other digital properties. Email and email newsletters. Email newsletters are also another property, outside of websites, that retailers can use to generate revenue.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? The major distinguishing feature between the two, though, is prioritization—direct response ads aim to drive an instant action with a focus on generating quick results. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Oktopost

JUNE 14, 2021

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. This strategic approach is mindful of the battle for time in sourcing relevant and current keywords right now. . These SEO techniques also create a positive cycle of adding a value-added component to your marketing. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. Most marketers use email lists, so you need to have a good one to compete.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Unbounce

NOVEMBER 14, 2021

Its goal is to gather their info in a contact list to nurture your relationship with ’em through emails, promotions, and other communications. These pages offer your audience something like a resource or newsletter in exchange for their contact info. After you optimize your ads, get your ads’ landing pages in shape , too.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Liveintent

NOVEMBER 22, 2021

When paired with email newsletters, Custom Audiences are particularly powerful as they enable you to reach your specific audience in a channel where they’re most engaged — after all, they did sign up for the newsletter in which your ad will appear. How to build Custom Audiences. When to use Custom Audiences.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Liveintent

NOVEMBER 22, 2021

When paired with email newsletters, Custom Audiences are particularly powerful as they enable you to reach your specific audience in a channel where they’re most engaged — after all, they did sign up for the newsletter in which your ad will appear. How to build Custom Audiences. When to use Custom Audiences.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

RDIGS

JUNE 5, 2023

B2B email marketing is a tactic for promoting products or services. Successful strategies involve distributing newsletters, promotional offers, product updates, or free tools—all hyper-tailored to the needs and interests of the recipient. Email marketing uses this to make sure each message is relevant.

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

Liveintent

NOVEMBER 17, 2020

With more attention on devices, more audiences spend time reading email newsletters. According to a recent LiveIntent study, 53% of publishers reported an increase in engagement with their email newsletters and 50% saw a jump in subscriptions and memberships. Because who’s most likely to subscribe to your newsletter?

Tactics 71

Tactics Email Marketing Planning Paid Search Agency 71

ConvertKit

MAY 28, 2021

People who signed up for your list are at least somewhat interested in you and your product offerings, so it’s a natural fit to promote what you’re selling there. in exchange for sharing an email address. SparkLoop is a referral tool for newsletters that allows you to incentivize signups to your email list. It just makes sense!

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

FunnelEnvy

FEBRUARY 19, 2024

Imagine a visitor landing on your website after clicking on a targeted ad. If you invest in ads, nailing your PPC landing page best practices is essential! Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Scoop.it

DECEMBER 29, 2022

The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. The tools will then show you other relevant keywords your audience uses. Further, only use platforms relevant to your audience. They will better connect with prospects here and gather relevant FAQs.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Optinmonster

MARCH 21, 2024

Here are a few ways you can use your customer feedback in your marketing: Include the number of 5-star reviews in your social media posts and ads for your product. Add glowing testimonials to your product pages and promotional email campaigns. Some businesses do this by offering a lead magnet in exchange for completing a survey.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Optinmonster

FEBRUARY 2, 2023

There are many types of conversion in eCommerce: Purchasing an item Adding products to cart Adding items to a wishlist Signing up for an email newsletter Sharing about the brand or product on social media Let’s take a look at how to calculate your own eCommerce conversion rate benchmarks.

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

Mailmunch

JULY 13, 2021

There are different types of popups that can be added to the website to accomplish a variety of goals like informing visitors about your new offers, sales or providing them useful information. Promoting relevant content to your audience is important according to their behavior on your website. So what makes a good popup? .

Opt-out 107

Opt-out Click Rate Opt-in Trigger Marketing 107

ClearVoice

APRIL 15, 2021

Earned media also results in content that can be used for your website, social media, newsletters and beyond. Earned media is when you have received a promotion for your brand in an outlet that you do not own, and no monies have been exchanged. Earned media can also be called promotional media. Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Mailmunch

MAY 20, 2021

Are you going to utilize paid ads? Your social media profiles should provide easy access for your customers to contact you, sign up for your newsletter, shop your products, and more. . Adding a link to your website helps tremendously. Create targeted ads with special offers. Use social lead ads. Facebook lead ads.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Unbounce

DECEMBER 10, 2019

Running campaigns in this way create spikes in traffic that can quickly die out if you don’t invest in ongoing promotion. For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. This approach ensures you reach the most relevant audience, maximizing your investment.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vision6

MAY 6, 2021

Want to know how you can push timely, relevant and personal messaging to the masses without breaking the bank? If you’re offering a valuable incentive in exchange for a user’s details, you’ll see much more rapid growth in your database. Nurture stage – ‘The hoxton’ promotional email.

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Valasys

NOVEMBER 7, 2022

Last year, $23 billion worth of NFTs were exchanged, representing a staggering 20,000% rise. . Non-fungible translates into non-transferable or non-exchangeable. Any item can be termed as non-fungible when it has a unique value and cannot be exchanged with other similar items. . What is NFT? . List and Sell the NFT: .

Paid Search Agency 40

Paid Search Agency Ad Exchange Communities Marketing & Strategy 40

Optinmonster

APRIL 3, 2024

An outreach email is a message sent to a person or organization to achieve a specific goal, such as promoting content, building backlinks, or forming partnerships. A good subject line should be intriguing, specific, and relevant to the recipient. In fact, you should subscribe to their newsletter and read their emails regardless.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67