Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. The “Weekly How To” Webinar Landing Page.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

SendX

MARCH 18, 2021

Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. I recommend then that you instead include a link directing your prospects to a landing page where they can opt in. You can also run a social media ad campaign. Incorporate your branding and website URL into the ad.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Marketing Insider Group

AUGUST 10, 2021

Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design. If it’s a webpage or landing page, you’ll want your CTA above the fold (meaning, it’s visible without the visitor having to scroll down). Here are our 4 favorites: 1. Watch/Book Demo.

Lead Generation 360

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 360

PathFactory

JULY 8, 2019

Ever caught yourself staring at the before & after picture in a cheap ad? In fact, I invite you to stare at the feeble webinar landing pages below. Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: It’s not immediately clear what the webinar is about.

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58

Biznology

APRIL 11, 2018

As an added bonus to the boost in marketing and sales, you will have more recipients with your promotional products to help improve their impression of you and increase chances of transference. Put a landing page URL on your promotional products. (Be sure your privacy policy reflects this.) Like this post?

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Golden Spiral

NOVEMBER 11, 2016

Once you’ve created your high-value resource, you need to leverage it in your content marketing efforts through a concerted promotional strategy — and then capture those leads through an optimized landing page. Landing pages are an essential component of a successful inbound marketing strategy. Simplify Your Layout.

Landing Pages 59

Landing Pages Conversion B2B B2B Thought Leadership 59

Brandpoint

NOVEMBER 3, 2022

Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. Implement video on your landing pages Videos are awesome tactics for showing off what your company does.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

KoMarketing Associates

JUNE 17, 2020

The place your company posts…. Photos of your company’s events and community service events. Hip photos of your company’s employees focusing on their work or collaborating with peers. Instagram can be a useful platform for a B2B company. Especially if they try these four tactics: Make your own Bio link page.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Unbounce

NOVEMBER 14, 2021

Every company runs on the people who use their product or service. One popular lead generation method is using a lead capture landing page. These pages offer your audience something like a resource or newsletter in exchange for their contact info. You do have a dedicated post-click landing page, right?

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Success depends on getting the combination of backlinks, on-page SEO , and technical factors right. Guest post by Tara Dwyer.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Unbounce

NOVEMBER 18, 2021

Instead of having to knock on doors to sell products—or just having parents pick up the bill—with Raise Craze, kids volunteer acts of kindness in their communities in exchange for donations. Founded by two parents fed up with fundraising companies taking up to 70% of their kids’ hard-earned money (nuts, right?), Lean on Landing Pages.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Webbiquity

JUNE 7, 2018

Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Check out the image below to see what an effective company page looks like. Use LinkedIn Ads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Inbox Insight

OCTOBER 19, 2023

Develop lead magnets : A lead magnet is an offer made in exchange for a prospect’s contact information. Optimize landing pages : Landing pages play a vital role in the success of your lead magnets. They serve as a destination for your ads and a tool to keep leads focused.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Webbiquity

MARCH 17, 2017

The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Others use ads with effective landing pages that generate leads and jumpstart sales. The Landing Page.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

PureB2B

JULY 18, 2018

To adapt to changing times, a new strategy must be applied, and Strategic Marketing Consultant and Facebook Ads Specialist, Nicholas Kusmich, suggests two ways: 1) give before you ask and 2) each step of the marketing process must be valuable in and of itself. Landing Page Conversion Techniques. Lead Scoring. Key Takeaways.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Vision6

DECEMBER 17, 2023

Companies that have an effective lead nurturing strategy generate 50% more sales-ready leads, and they do it for 33% less of the cost. Arming your sales force with comparison guides and optimised landing pages is a great way to intrigue and convert these leads. A well-optimised landing page can supercharge your lead game.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. But now, social media can also be used as an ecommerce market of its own: social commerce. Source: YouTube.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

SmartBug Media

JANUARY 23, 2023

Each new subscriber added to your list is worth an actual dollar amount. In this blog post, you’ll learn about: The true value of email and SMS List growth strategies The order of contact collection Offers in exchange for contact information And the best tools to use for list growth strategies Let’s dive in!

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Televerde

APRIL 30, 2024

In practice, contact acquisition involves gathering essential information from prospects—names, email addresses, company information, and more—to facilitate direct and personalized communication at every stage of their buying journey. To do this at scale, companies need technology support.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Create a Free Tool Want a growth hacking strategy that’s proven to help people recognize your company?

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Webbiquity

MARCH 25, 2021

This tactic is especially effective for smaller companies. You can give out free products or discounts in exchange for brief write-ups. In most cases, you’ll use several more general but strong testimonials on your homepage that highlight the trustworthiness and professionalism of your company/brand. Final Thoughts.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Unbounce

JULY 6, 2020

—here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. 11 Tips to Create Better Lead Capture Pages in 2020.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Scoop.it

AUGUST 30, 2022

The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. Remember to be honest about your company. An email list, which is a record of all the email contacts that have shown interest in receiving marketing messages from your company. What is E-commerce Marketing?

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Work Management 87

Unbounce

OCTOBER 1, 2019

You can register for everything from a cookware set to a sailing tour, exchange luxury wants for practical needs, and postpone shipping until you’ve settled into your proverbial nest together. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

seo.co

FEBRUARY 10, 2022

We write a lot about increasing traffic to your site and improving conversion rates , and this is important for B2B and B2C companies alike. For example, if you write about basic, general topics in your industry, you’ll tend to attract leads who are nearly unfamiliar with your type of company and industry best practices.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

Unbounce

MAY 5, 2020

You’ve moved your small business online , either with some landing pages or an ecommerce store. Maybe you’ve even set up Google Ads to advertise to people who are searching for what you’re selling. Getting Started with Facebook Ads. Well, first things first. If you’ve held out this long, wow—kudos.)

Facebook 145

Facebook Landing Pages Paid Search Agency Ad Exchange 145

Salesforce Marketing Cloud

JANUARY 29, 2024

A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. For example, a travel company can personalize emails by incorporating relevant content that highlights destination suggestions aligned with the recipient’s travel preferences or previous bookings.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Adobe Experience Cloud Blog

DECEMBER 13, 2017

First, Chrome began labeling all non-HTTPS pages in incognito mode as “not secure;” and, most importantly, Chrome also began adding the “not secure” warning in the address bar when visitors start typing any information on HTTP pages. Who is your point of contact for web projects like creating, updating, securing pages?

Marketing Automation Services 133

Marketing Automation Services Google Landing Pages Work Management 133

Liveintent

JANUARY 27, 2021

The work we’ve done with the premier off-price eCommerce portfolio company Rue Gilt Groupe (RGG) helps illustrate these points quite nicely. RGG uses our email exchange to drive quality traffic to the websites of its Rue La La and Gilt brands. The effort was optimizing toward email sign-ups, an upper-funnel action.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

nDash

APRIL 27, 2021

One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Let’s dive into ten reasons companies need a written content strategy and four tips for developing this information. 10 Reasons Companies Need a Written Content Strategy. However, that isn’t the case.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Binary Demand

JUNE 12, 2024

Key channels for generating leads include company websites, social media platforms, and advertisements. Start by collecting email addresses through lead-generation landing pages. Lead magnets : Bridge the gap between website traffic and leads by offering valuable information in exchange for visitors’ contact details.

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Sales Qualified Leads 52

seo.co

OCTOBER 6, 2021

See Trello’s ad as an example: (Image Source: Trello ). Our goals here will be writing, publishing, and syndicating content across multiple channels to secure the greatest volume and relevance of traffic to your site or landing page. Content as an Exchange. You’ll find this type of writing in advertisements frequently.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98