Tomorrow People

SEPTEMBER 13, 2012

Chrysler commissions hapless marketing agency. The truth of the matter was that a member of the social media agency Chrysler had hired to boost their online marketing profile had, in a fit of colossal ineptitude , tweeted by mistake; thinking he was using his personal account. Ryanair bullies a blogger. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

MLT Creative

APRIL 13, 2012

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing. Companion eBook.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Webbiquity

DECEMBER 6, 2010

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites.

PR 100

PR Social Media Media Blogger 100

Webbiquity

AUGUST 25, 2010

It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. Post on Google Buzz. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn. Share this on Mixx. Tweet This!

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Hubspot

FEBRUARY 25, 2019

And, in fact, most people do -- two times more travelers use Pinterest vs. top online travel agency sites. Whether you're a travel agent or blogger, you can likely attract a good deal of brand awareness by posting envy-inducing images of faraway destinations on the site. On Pinterest, Travel + Leisure has 7.3 million monthly viewers.

Blogger 74

Blogger Social Networks Buzz Paid Search Agency 74

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. contention that “You don’t need a PR agency.&# Good advice even if you do use a PR agency. .&# Good advice even if you do use a PR agency. She then makes the heretical (!)

PR 100

PR Tools Tips Blogger 100

Biznology

DECEMBER 4, 2012

This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!) Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Because someone who sells social media buzz monitoring software says so? He blogs at [link].

Sales Management 120

Sales Management Social Media Work Management Process 120

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. I don’t know any successful blogger who doesn’t struggle with these three things. Even the writers at the Content Factor agency admit that they too struggle with keeping up with their blog. Blog this on Blogger.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Create buzz. Recruit those who create buzz for you and reward them through rebuzz or other methods. Thank them for buzzing. Don't look like you hired an agency. LinkedIn Groups. Prop them up.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

B2B Marketing Savvy

OCTOBER 6, 2009

Companies, bloggers and other “word-of-mouth” marketers are advised to disclose any “material connections” (payments or receipt of merchandise and/or service, in kind) that consumers would not expect. A blogger (or two) in the crowd reports on the event and reactions. The Guides were last updated in 1980. Where is the line?

Blogger 40

Blogger Rules Word of Mouth Advertising Agencies 40

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Generate media buzz. Invite journalists, bloggers, and industry influencers to build awareness. Looking for an external agency to help manage the event technology for your pharma product launch events?

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Hubspot

MAY 2, 2019

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. In a nutshell, the blog was fake. Maybe they would still be a standalone company. Fyre Festival.

Ideal Customer Profiles 75

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 75

KoMarketing Associates

AUGUST 19, 2013

Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Buzz Marketing for Technology

SEPTEMBER 15, 2010

PR Agencies need to start driving this agenda for their client firms and increasing their market share in specific conversations where ever they happen – rather than continuing to fight for a few coveted spots on page 3 of the Washington Post! Blog this on Blogger. Post on Google Buzz. Share this on Technorati. Grind this!

PR 100

PR Conversion Ning Digg 100

Marketing Insider Group

SEPTEMBER 4, 2012

With the right amount of budget and the right agency, any business could reach their target audience. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry. It used to be so easy. Content Marketing Terms Defined. The Content Marketing Checklist.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Convince & Convert

JULY 2, 2013

” A blogger who I really respect a lot, Jay Baer, has just published a book called Youtility and the tag line for it is: “Why smart marketing is about help not hype.” This almost insatiable desire to create and deliver famous campaigns - the desire to create HYPE or BUZZ.

Work Management 144

Work Management Paid Search Agency Marketing Management Advertising Agencies 144

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. Thirty-eight people both within IBM and its agencies were connection points between these activities. Paid created the buzz, while owned and earned kept the audience engaged. But that’s extremely unlikely.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Vidyard

JUNE 5, 2014

Ford selected 100 video bloggers and gave each a new Fiesta to drive for six months. In return the video bloggers would record their experiences and journeys on their social media channels. After planting their “seeds” (the bloggers), Ford achieved 4.3 Roll International agency hired a U.S.

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Blog this on Blogger. Post on Google Buzz. Subscribe to the comments for this post? Email this via Gmail.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Convince & Convert

JULY 20, 2010

RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. I actually work at Vertical Measures!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Biznology

JANUARY 17, 2012

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. ” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 12, 2010

It's mostly based on buzz and mass popularity. What separates 'social' now from what has come before is that it got buzz, got cool, got popular. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Social media has never been driven by function and purpose.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. (For You are becoming one of my favourite bloggers!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 29, 2010

More people making stuff (100 million bloggers can’t be wrong) 2. More people making stuff (100 million bloggers can’t be wrong) 2. Ive founded 5 companies, and spent 15 years running digital marketing agencies. More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Post on Google Buzz. blogs, microblogging sites, social networks, etc.). Share this on Bebo.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Adobe Experience Cloud Blog

AUGUST 21, 2014

The Rundown: This is the blog of We Are Social, an international advertising agency with clients like Adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon, and Expedia. Mortiz doesn’t post every day, but she’s always got a fresh, authoritative take on the latest buzz. We Are Social. Likeable Media.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

WebMarketCentral

JUNE 26, 2008

That's the problem WiseWindow is attempting to solve for brand managers, marketing research firms and CPG ad agencies. The selection of bloggers for outreach also seemed a bit odd. The "intelligence" applied includes: separating comments about a specific brand and product from unrelated content (e.g.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Marketing Insider Group

APRIL 30, 2013

Top performing CMOs consistently recognize that customer-centricity is more than a buzz word—they understand that having a first-hand knowledge of the end-to-end customer experience is critical. For additional perspectives on the Summit, I encourage you to read these great posts by fellow Summit Bloggers Drew Neisser and Lana McGilvray.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Convince & Convert

SEPTEMBER 22, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Webbiquity

NOVEMBER 2, 2010

Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Planning 100