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Active Listening for Agile Marketing Leaders

Marketing Insider Group

Our world is full of communication: people chatting to us, the relentless flow of new information to our email inbox, meetings, phone calls, television, WhatsApp, and more. This is referred to as “active” listening as a reminder that we need to do it intentionally. Agile marketers put the customer at the heart of their activity.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. 10 social media monitoring tools that should be on your radar.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. It’s certainly one of ours.

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How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. Stories, after all, have been used to pass down information to new generations for thousands of years. Stories, after all, have been used to pass down information to new generations for thousands of years.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth. Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective.

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What Are Decision Intelligence Tools? Don’t feel alone on this one.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

You’re aiming to engage, inform, and ultimately, convert. From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why Zemanta?