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Active Listening for Agile Marketing Leaders

Marketing Insider Group

This is referred to as “active” listening as a reminder that we need to do it intentionally. For effective communication, active and resourceful collaboration is necessary. For effective communication, active and resourceful collaboration is necessary. Agile marketers put the customer at the heart of their activity.

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Martech activity slows in 2023 with less funding, launches

Martech

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. Emerging AI tools. In Q4, four new AI tools were announced, significantly different from the 13 in Q1, 34 in Q2 and 15 in Q3. M&A activity.

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How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. But storytelling as a tool for leadership and education in the workplace is often overlooked. Stories are effective learning tools, and smart leaders can use them to their advantage. Quick Takeaways.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. It’s certainly one of ours.

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A Recruiter’s Guide To Hiring In 2021

The economic disruption of the COVID-19 pandemic has caused some active candidates to be more cautious. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth. Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? Why is brand activation important? 4 Types of Brand Activation.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

You can manage activities and processes but people need to be guided to reach their full potential. To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. A great sales team starts with a manager who’s a great coach.