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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. Click To Tweet.

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5 MarTech Trends to Act on Now for 2020

Martech Advisor

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. With ultra-fast communication between internet of things devices (IoT devices), companies could theoretically leverage insights from connected device data to improve campaigns in real-time using AI and marketing automation.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues. Sites with accessibility issues lost $6.9 Brand Reputation.

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The internet is a necessary part of everyone’s daily lives – even more so today than ever before. The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. What Is ADA Compliance?

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How to Make Your Website ADA Compliant With 6 Simple Tips

Go Beyond SEO

People with disabilities encounter problems operating a computer and surfing the internet. These barriers often go unnoticed by web developers and site owners because they are not affected by them. ADA stands for the Americans with Disabilities Act , which was signed into law in September 2010. What is ADA Compliance?

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Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

Last week we covered some of the basics of adding your site to Google. But how can you ensure that your webpage gets the traffic that it deserves? If you’re wondering, ‘how can I add my business on Google?’, ’, you’ve come to the right place. Step 1: Claim Your Business on GMB. Step 3: Add Your Location.

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Is Your Website ADA-Compliant? Here’s What You Should Know

Brandpoint

organizations aren’t legally required to adjust their sites toward any particular ADA guidelines. “The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. And so far, U.S. What is ADA-Compliance? Why worry about WCAG?