ViewPoint

MAY 2, 2011

Today we're honored to have guest blogger Nancy Nardin share her thoughts on delivering the 'right' leads to sales. Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors. Marketing has to act fast. Time is of the essence.

Work Management 120

Work Management Marketing Management Copyright Blogger 120

ClearVoice

NOVEMBER 3, 2020

In traditional advertising channels, the process of producing a 30-second TV or digital spot can be a grueling pursuit. People follow brands on social, skip ads and have built-in BS detectors that act up when they feel they’re being sold to. But times have changed. But times have changed. Aviation Gin.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Content Marketing Content 96

Webbiquity

APRIL 12, 2022

A social media policy serves two functions – 1) preventing a social media crisis (preferably) and 2) managing a social media crisis (if it fails at function #1). Your social media policy serves as the manual for your customer-facing employees, marketing staff, and sales team. Affiliate sales support independent publishing.

Social Media 284

Social Media Marketing Management Media Guidelines 284

markempa

JANUARY 23, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software. It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Still, those sales people succeed in spite of it all. Marketing to sales: “We get the leads, you get the sales.”

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Marketing Insider Group

JUNE 7, 2010

And the cost of not acting must be made plain. How do you manage the personal brands of executives? This is an area of opportunity for B2B companies and needs to be managed very carefully. How do you divide and conquer social media across sales, marketing, customer service? It’s all about content!

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Valasys

OCTOBER 4, 2022

This simple yet powerful strategy enabled Amazon to drive up its sales by 35%. By publishing these recommendations, they can drive their sales to new heights. Each market type has specific processes, and a good first-hand knowledge of the market will help curate perfect marketing campaigns. How does it work?

Analysis 52

Analysis Work Management Planning Marketing Management 52

Webbiquity

FEBRUARY 11, 2011

Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon. 7 steps to writing killer sales copy by Mike Consol. And if you don’t offer it but your competitors do, guess who’ll make the short list of potential vendors.&#. SEO As a Copywriting Tool by iMedia Connection.

Copywriting 100

Copywriting Tips Digg Copyright 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard. But you are smart.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard. But you are smart.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. And along with this price tag, comes a more curious yet cautious buyer.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. And along with this price tag, comes a more curious yet cautious buyer.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! But the bottom line: search is really hard.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

markempa

MAY 25, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Tomorrow People

SEPTEMBER 27, 2022

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Indirect competitors: any company that sells a product or service in the same category as you (but it’s different enough to act as a substitute).

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The first law of motion can act much like one of your potential prospects. Trigger events matter for two key reasons.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Tomorrow People

SEPTEMBER 27, 2022

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Indirect competitors: any company that sells a product or service in the same category as you (but it’s different enough to act as a substitute).

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article is geared for individuals like sales people, entrepreneurs and professionals who have to do lead generation for themselves.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Buzz Marketing for Technology

JULY 24, 2008

Copyright Guide. Data Management. Sales and Advertising. During this process I became increasingly concerned that while the school intuitively knew it should improve in this area, it did not really know why. Hopefully, they can act as the rationale for technology plans in schools. Digital Media in the Classroom.

Education 100

Education Copyright Class RSS 100

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Hubspot

MAY 23, 2018

The company was experiencing a significant sales slump. We had been involved in a similar conversation not too long before with Absolut Vodka, whose management felt the company had missed out on the “premium vodka boom.” Copyright © 2018 by Seed Communications, LLC d/b/a Sub Rosa. In the 1980s, Absolut was a top-shelf vodka.

Branding 78

Branding Brand Identity Business Advertising Agencies 78

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Our sales people will tell them everything they need to know when they talk to them on the phone or set up a face-to-face meeting. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Spiralytics

NOVEMBER 27, 2022

Scam bots can like, write, share, and post like how people act online, but they usually publish content that advertises freebies, discounts, offers, or adult content. Have you ever noticed spam comments on social media platforms goods or offers that seem too good to be true? Well, scam bots are responsible for these types of actions.

Phishing 143

Phishing Marketing AI CAN-SPAM Business 143

Industrial Marketing Today

MAY 21, 2010

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. The focus of your blog will be determined by how well you can define your readership.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? However, for email marketing to be a true driver of sales, your need something even more valuable and every email that you send out should have it. What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Buzz Marketing for Technology

JULY 24, 2008

Management. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? billion in sales. ); document.write( ); FastCompany.com | Where ideas and people meet. Find People. Find Groups. Find Blogs. Fast Company. CURRENT ISSUE. ISSUE ARCHIVES. Innovation.

Companies 100

Companies Work Management RSS Advertorials 100

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it! They have it wrong.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. It requires some additional management of your Facebook presence as well as some additional aptitude with photos and uploading and things like that.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Adobe Experience Cloud Blog

AUGUST 23, 2018

In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Beyond merely serving as an online filing cabinet, digital asset management solutions can provide valuable safety, back-up, and metadata that details the asset’s content, ownership, means of encoding, and access rights.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Ad Building 120

BenchmarkONE

SEPTEMBER 29, 2021

Marketing compliance is the practice of ensuring that marketing practices, sales content , and data follow the laws and policies set in place by the government to protect consumers. The CAN-SPAM Act of 2003 set forth requirements on how businesses can correspond with consumers and other businesses. Copyright Images.

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Marketing Insider Group

SEPTEMBER 30, 2010

If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales, update your resume. If you think marketing objectives are about something other than sales, then it’s time to start networking. Then work with sales to fill those gaps in content and process.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Unbounce

APRIL 6, 2023

These days, lots of them are adopting AI marketing tools that help them make data-backed decisions, streamline and automate their processes, and create higher-performing content. Great marketers eat, sleep, and breathe KPIs—so it’s only natural that they’re always lookin’ for ways to optimize their campaigns and gain better results.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Conversion Tools 52

Hinge Marketing

MARCH 11, 2016

It brings traffic to your website and into your sales funnel, which ultimately drives revenue and growth. ” But it is illegal “if it infringes on an author’s intellectual property rights, including copyright or trademark.” SEE ALSO: What Every Managing Partner Needs to Know About Content Marketing.

DMCA 48

DMCA Copyright Top of Funnel Content 48

Hinge Marketing

MARCH 11, 2016

It brings traffic to your website and into your sales funnel, which ultimately drives revenue and growth. ” But it is illegal “if it infringes on an author’s intellectual property rights, including copyright or trademark.” SEE ALSO: What Every Managing Partner Needs to Know About Content Marketing.

DMCA 48

DMCA Marketing & Strategy Marketing Strategy Top of Funnel 48