Zoominfo

JULY 2, 2020

Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

OCTOBER 28, 2020

Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret. With the acquisition of Clickagy, our differentiation here is real-time, on time. Let me translate the excerpt in the simple terms: . Let’s start here: Data is a fickle beast.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Marketing Insider Group

SEPTEMBER 9, 2020

Identify the relevant data and statistics to accurately measure your marketing success or you’ll miss the opportunity for improvement and growth. Customer Acquisition Cost (CAC). Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Webbiquity

JUNE 20, 2017

Consider these statistics: 82% of prospects value content made for their specific industries ( source ). Data acquisition and analysis will look different at every company. Leading vendors will typically provide potential customers with a free trial, a data sample, or a complimentary data analysis. Not convinced? Get Started.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Zoominfo

OCTOBER 28, 2020

Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret. With the acquisition of Clickagy, our differentiation here is real-time, on time. Let me translate the excerpt in simple terms: Let’s start here: Data is a fickle beast. In other words, real-time doesn’t mean real-time.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Zoominfo

JULY 2, 2020

Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. I’m tempted to say it has failed, and to cite the well-known statistics showing how few marketers use their systems fully.*

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Litmus

MAY 10, 2021

Statistics show that automated emails have a 70.5% We even include a free template to help you evaluate vendors! However, you won’t know for sure which tool will help you reach your goals upfront—but you can at least use your goals to establish expectations when you vet vendors and speak to sales reps. Identify your limitations.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

chiefmartech

JUNE 15, 2023

When non-partnerships sales leaders were asked which factor has the biggest impact on a prospect’s purchase decision, prior to speaking to the sales team, trusted agencies, consultancies, and tech vendors were ranked #2, only behind opinions of people in the buyer’s own professional network.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

KoMarketing Associates

JULY 22, 2016

This statistic on its own is appalling; additionally, the report goes on to also reveal that 46% of marketers struggle with gaining actionable insights from reports. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Block Internal/Partner Traffic. These visits add up over time.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

This statistic on its own is appalling; additionally, the report goes on to also reveal that 46% of marketers struggle with gaining actionable insights from reports. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Block Internal/Partner Traffic. These visits add up over time.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

PureB2B

JUNE 16, 2022

Statistics show that email marketing boasts an ROI of? $42 Purchasing accurate B2B customer data fast-tracks your ABM campaign—assuming you find vendors with access to real-time data to pinpoint in-market buyers. . 42 for every $1 spent. Use Emails for Data Collection.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Martech

OCTOBER 19, 2021

They are addicted to the acquisition side of the ecosystem. Vendors and customers were no longer face-to-face. This is partially due to the short life-spans of chief marketing officers, who have “18 to 36 months to prove value, or they are out,” Mullen said. So they look for easy KPIs. You can spend money and acquire new customers.”.

Marketing & Strategy 133

Marketing & Strategy Work Management Marketing Management Lead Ranking 133

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Statistically, social media is the third largest engagement channel outside of the corporate website and email. billion, are active social media users. Maybe but….

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

KoMarketing Associates

DECEMBER 29, 2015

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year by Derek Edmond. Released earlier this month, the objective for this post was simply to help marketers find the right benchmarks and statistics designed to support and guide B2B marketing budget projections in the coming year.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. There are countless statistics to back this; however, one of my favorites is that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

DECEMBER 9, 2013

These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Aside from these statistics, the report provides results that could benefit marketers as they work their way through B2B SEO initiatives in the new year. View the full report. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Porch Group Media

JANUARY 13, 2022

Leverage New Mover Marketing the Right Way for Customer Acquisition and Retention Deploy Effective New Mover Marketing Campaigns New Mover Marketing Case Study. Check out the latest statistics and trends from our New Mover study for a 360-degree view of today’s new movers. Meet Today’s New Movers. million each year.

First-Mover Advantage 52

First-Mover Advantage Planning Advertising Agencies Paid Search Agency 52

Aberdeen

DECEMBER 21, 2018

Would you explore vendors and solution providers that you might partner with? Vendor-related. Content that discusses vendors active in the AI / Machine Learning sector. Uses include: early stage vendor exploration, technology consideration. Uses include: hiring and talent acquisition, skill building.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Customer Experience Matrix

NOVEMBER 15, 2011

Here are some statistics. About half of buyers consider only one system , I’m told by various vendors. This would be fine if most marketers were experts at technology acquisition. (To replay the Webinar, click here.) If you’re wondering how many companies actually commit those sins, the sad answer is: a lot. But they’re not.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Hinge Marketing

APRIL 19, 2018

You can think of it as a roadmap to help marketing leaders like you navigate a merger or acquisition. Mergers and acquisitions (M&As) can create friction, especially among employees. With mergers and acquisitions come pre-existing resources. As I mentioned, mergers and acquisitions can be traumatic. Don’t be shy.

Work Management 62

Work Management Marketing Management Planning Acquisitions 62

Customer Experience Matrix

OCTOBER 15, 2013

Last week’s post provided statistics that show how many marketers fail to make this transition, but it didn’t actually show why this matters. The paper itself will be available to Webinar attendees. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Biznology

JULY 30, 2012

We asked twenty companies who supply prospecting data to business marketers to share with us statistics about the quantity and quality of the data they have on IT buyers in the U.S. We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. Create graphs and charts to illustrate data and statistics. Much of the content or discussion I have with vendors (either digitally or with their sales people) is all focused on them – their products, their services, their unique value proposition.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

KoMarketing Associates

SEPTEMBER 14, 2013

The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.” More importantly, supporting channel content marketing as a vendor creates a more consistent message across distribution channels.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

TrustRadius Marketing

OCTOBER 27, 2022

The most popular ERP software vendors include Thryv , SAP , and Oracle. What does the ERP Vendor Offer? The majority of ERP vendors don’t have upfront pricing and can be very expensive. If the product offers statistics measuring the success of other customers that’s great, but it’s not unique to your business goals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Customer Experience Matrix

APRIL 4, 2007

It doesn’t take a crystal ball to foresee continuing consolidation among online marketing systems vendors. In February, the news was Web analytics vendor Omniture buying behavioral targeting vendor TouchClarity. So the two vendors are philosophically compatible, regardless of what it will take to integrate their technology.

Buy 120

Buy Marketing Management Personalization Multi-Channel 120

Belkins

JANUARY 17, 2021

There exist multiple client acquisition methods that allow for a steady influx of leads. According to the current statistics, such a query can increase the odds of success by 74%. In the B2B world, 91% of buyers rely on word-of-mouth when looking for a good vendor, supplier, or partner.

Lead Generation 130

Lead Generation Top of Funnel Work Management Marketing Management 130

Customer Experience Matrix

AUGUST 21, 2009

If you read that list quickly, it sounds pretty much like every other marketing automation vendor. Both sets of vendors generally do a decent job with asset management, Web analytics and other reporting, although only the consumer-oriented systems tend to offer serious support for planning, workflow and detailed financial analysis.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

eDataSource

JULY 20, 2018

The industry’s thinking on this subject has evolved and sharpened dramatically in the past few years, with enhanced understanding of deliverability dynamics, and new players disrupting the deliverability vendor mix with new products and services. We’re one of those challengers. Accurate inbox reporting is critical.

Deliverability 44

Deliverability Marketing Management CAN-SPAM Vendors 44

Customer Experience Matrix

JUNE 29, 2011

But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them. The IMH sports a slick user interface with a very nice dashboard showing real-time updates of summary statistics for each channel. It also provides a central marketing calendar of campaigns across the channels.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. No statistics were provided for users aged 35–54.

Statistics 141

Statistics Linkedin Paid Content B2B Thought Leadership 141

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. Take a look at some of these statistics: ( source ). Download our free customer experience ebook.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

VisumCX

MAY 23, 2017

billion by 2018Gartner states that the average company spends 27% of their marketing budget on technology These statistics indicate that this may well be the golden age of marketing technology and underscores the strategic role of marketing. With up to 6.8

Work Management 40

Work Management Marketing Management Marketing Automation Services Lead Ranking 40

Adobe Experience Cloud Blog

JANUARY 20, 2017

If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48