Remove Acquisition Remove Cross-Sell Remove Loyalty Remove Satisfaction
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How to Effectively Scale Your B2B Business: Five Points to Cover

Webbiquity

Upsell and Cross-Sell. Existing clients provide a readily available market you can further capitalize on through upselling and cross-selling. Consequently, your current clientele is ideal for testing new products, price models, or loyalty tiers.

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Managing B2B Customer Life Cycle Stages: From Acquisition to Expansion

Heinz Marketing

Gone are the days when B2B buyers used a linear approach to sell and market products. In fact, customer retention is 5-25 times cheaper than customer acquisition. Acquisition. Growth – The business impact is being achieved repeatedly through cross-sell and upsell.

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Customer Success—and PLG—as a Profit Center

Heinz Marketing

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Traditional measures such as loyalty scores (e.g.,

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Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! They are imperative there is a critical connecting bridge between positive customer experience and customer loyalty which is achieved through customer loyalty programs. .

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10 Customer Success Metrics to Keep Your Team Motivated and Customers Loyal

Sharpspring

And if you focus on lead generation instead of customer loyalty, you’ll eventually dry up your pipeline. Thus, you must assess your business’s ability to deliver customer success and satisfaction and nurture leads more sustainably. Customer Acquisition Cost (CAC).

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7 Types of Campaigns That Can Increase Customer Satisfaction and Retention

ClickDimensions

For many organizations, this shift into retention from solely acquisition has been gradual instead of dramatic. Cross-sell or upsell campaign. The post 7 Types of Campaigns That Can Increase Customer Satisfaction and Retention appeared first on ClickDimensions Blog.

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8 key tips for marketing to existing B2B customers

Tomorrow People

When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. Reevaluate your organisation’s upselling and cross-selling strategies. Customer satisfaction survey data.

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Tips for Increasing Customer Retention via Email Marketing

SendX

Emails are used by marketers for their customer acquisition, traditionally. Good emails will build customer loyalty and work to personally stop customers from leaving the company. It is a great soft selling technique. Customers can get many products via upselling cross-selling.

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CRM Vs Email Marketing: Which Is More Suitable For My Business?

SendX

81% of small businesses depend on email marketing as their main customer acquisition channel. This will inform you of the right product to promote to them and the email marketing strategy to sell to them over and over again. This strategy might be to cross-sell them.

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The 2022 Marketer’s Guide to Customer Lifecycle

Televerde

Increases Your Customer Satisfaction Rate. Stage 2: Acquisition. The acquisition stage begins when a consumer turns into a lead. The acquisition stage is your chance to capture those leads and nurture them to increase the likelihood of purchasing from you.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Figure 1 : The pandemic put a damper on mergers and acquisitions.

Zoominfo 175
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Measure and Keep: 7 Key Customer Retention Metrics to Watch

Oktopost

Customer retention is the evil twin of churn, and the country cousin of customer loyalty. Customer retention metrics can be used to measure customer loyalty – and retained customers often become long-term, loyal ones that will lead to increased profits over time.

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How to Unlock the Full Potential of Your Customer Base

Adobe Experience Cloud Blog

Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base. Despite these powerful numbers, B2B marketers are still primarily focusing their investment and activities into driving acquisition, which means that they are leaving money on the table. Upsell is defined as selling more of the same product or an upgrade.

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Customer Marketing: The True B2B Game Changer

Oktopost

They know how to sell their product to prospects and secure their business. Customer satisfaction shouldn’t be your only motivation for running customer marketing campaigns. Harness opportunities to cross-sell. Cross and Upsell Campaigns.

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How to Maximize Customer Lifetime Value in Digital Marketing

seo.co

They focus on how much they can reasonably spend on acquisition in order to move the needle in a positive direction. Yet the probability of selling to an existing customer who visits your website is in the 60 to 70 percent range. Focuses Your Efforts Around Loyalty.

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What leading consultants say about the usage of automation in marketing

ClickZ

These seven trends are: Purpose: Lead with purpose and build around it to achieve continued loyalty, consistency, and relevance in the lives of consumers. McKinsey and Company: “Changes in consumer behavior due to the surge in digital mean companies need to revamp their loyalty programs.”.

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How Customer Lifecycle Management can increase your company’s engagement

Rock Content

Such stages are brand awareness, acquisition, conversion, retention, and loyalty. Acquisition. The acquisition is how we refer to the point of the process where your customer decides to give you contact information , such as an email address or a telephone number. Loyalty.

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Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. Improving customer experience (CX) means - improving people, processes, product and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

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Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. Improving customer experience (CX) means - improving people, processes, product and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals.

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B2B Marketing vs Advertising: Is There a Difference?

PureB2B

Judging by the number of people who use the terms interchangeably in conversation, many folks are still confused by the terms ‘marketing’ and ‘advertising.’ Some seem to think advertising refers to anything that helps promote their business.

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Customer Data Platforms – the Stats You Can’t Ignore

V12 Data

Dot Digital) Customer satisfaction and retention, plus improved up-selling and cross-selling, are the main reasons businesses are trying to improve their customer experience.

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Conversica and Gainsight Announce First Integration Harnessing AI to Empower Customer Success Teams To Work More Efficiently At Scale

Conversica

Conversica’s AI Assistants use Gainsight data such as customer health score and contract data to automatically initiate two-way conversations that are action-oriented, increasing customer satisfaction and net retention.

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Customer Alignment & Journey Orchestration - An Interview With Raviv Turner of CaliberMind

VisumCX

Beyond just acquisition, being able to dynamically map the customer journey throughout the entire lifecycle opens up opportunities for retention, up-sell, cross-sell and of course brand loyalty. This will lead to an increase in customer satisfaction and Net Promoter Score, which is the number one revenue growth indicator.

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Is Revenue Operations the Secret to Account-Based Success Right Now?

Engagio

It reduces internal friction between your go-to-market teams so that they’re able to put the customer’s success and satisfaction above all else, which means that your customers will feel comfortable putting their trust in your organization, leading to loyalty and evangelism.

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Is Revenue Operations the Secret to Account-Based Success Right Now?

Engagio

It reduces internal friction between your go-to-market teams so that they’re able to put the customer’s success and satisfaction above all else, which means that your customers will feel comfortable putting their trust in your organization, leading to loyalty and evangelism.

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Is Revenue Operations the Secret to Account-Based Success Right Now?

Engagio

It reduces internal friction between your go-to-market teams so that they’re able to put the customer’s success and satisfaction above all else, which means that your customers will feel comfortable putting their trust in your organization, leading to loyalty and evangelism.

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Is Revenue Operations the Secret to Account-Based Success Right Now?

Engagio

It reduces internal friction between your go-to-market teams so that they’re able to put the customer’s success and satisfaction above all else, which means that your customers will feel comfortable putting their trust in your organization, leading to loyalty and evangelism.

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Customer Retention Through Interactive Content: A Guide 

Outgrow

The probability of selling to an existing customer is 60-70%. On the other hand, the probability of selling to a new prospect is 5-20%. Customer retention through interactive content is far cheaper than customer acquisition.Just think about all the cost and effort that goes into acquisition - E-mail campaigns , social media , SEO, and whatnot. But that is almost 25% cheaper than what you would spend on the acquisition! Upselling And Cross-Selling.

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Email Marketing For Yoga Studios

SendX

As Jordie van Rijn explains, you can send professional emails for almost any phase of your customers’ lifecycle from acquisition all the way to winning back lost customers. Upsell and cross-sell. You can use different occasions to upsell or cross-sell your products.

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21 Steps to be Successful in B2B eCommerce

Valasys

B2B eCommerce is all about adopting inbound marketing skills to sell, of which, your website is an absolute imperative. Read more on How to Build Customer Loyalty with Content Marketing.

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Marketing vs Advertising: 7 Key Differences You Need to Know

Outbrain

Knowing the difference might not be the single most important thing you need to be aware of as a marketer, but this knowledge will come in handy when you’re speaking to your clients or cross-department managers who may assume these two separate terms mean the same thing.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

In the inbound methodology, the preferred ABCs of selling are: Always Be Connecting. Benefits are distinct from features , and sales reps should sell based on benefits that are supported by features. It''s a famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. B = Budget : Determines whether your prospect has a budget for what you''re selling. Up-Selling.