CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
JUNE 26, 2014
’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. In the end, you will have a series of positive customer experiences that deliver your goals of engagement, conversion, retention, loyalty and referral business.