CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. In the end, you will have a series of positive customer experiences that deliver your goals of engagement, conversion, retention, loyalty and referral business.

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Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. What does that say for staff loyalty and employee satisfaction? CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. We believe personalisation done right drives customer loyalty. Appreciation is a key factor in nurturing loyalty: ‘It doesn’t take much, a thank you card, a token gift’.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. We believe personalisation done right drives customer loyalty. Appreciation is a key factor in nurturing loyalty: ‘It doesn’t take much, a thank you card, a token gift’.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa.

P2P 40

The Ultimate Guide to Nonprofit Fundraising

Hubspot

Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. Donor loyalty is just as important as customer loyalty. Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Fundraising is also a massive undertaking.

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