Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Zoominfo

NOVEMBER 1, 2022

Sales and marketing organizations should be adequately aligned While sales and marketing leaders increasingly agree on the need for tight partnership, most companies are not fully realizing this vision. We recently went through this process at ZoomInfo when Law came on board as the new CMO. Data is driving the future of revenue growth.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Marketing Insider Group

SEPTEMBER 2, 2020

Let’s take a look at the relationships CMOs need to form and the potential hurdles they face along the way. Why Marketing is Becoming the Growth Driver for Organizations. By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

nDash

NOVEMBER 22, 2022

nDash talks to Jessie Coan about normalizing the freelance interim CMO. Jessie Coan, VP of Corporate Marketing , explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision. Change Agent.

CMO 52

CMO Work Management Marketing Management Lead Ranking 52

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. Is your GTM strategy ready?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. Is your GTM strategy ready?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Crimson Marketing

DECEMBER 17, 2015

Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketing. Al’s mission is to drive top-line revenue growth through direct, indirect, telesales and e-commerce channels.

CMO 100

CMO Enterprise Management Class Marketing Management 100

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Customer acquisition.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Vision Edge Marketing

NOVEMBER 19, 2013

As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. You say, that’s not news, CMO tenure is always a bit tenuous. In SpencerStuart’s 8th Annual CMO Tenure Study, it was reported that CMO tenure is now nearly 4 years, compared to just 2 years back in 2006.

CMO 100

CMO Work Management Marketing Management Acquisitions 100

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. As more buyers are turning to online tools for professional services providers, we’ve made a great investment over the past year in SEO; we’ve had over 100% growth in our organic traffic and we will continue to invest there for 2018.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Heinz Marketing

JANUARY 29, 2019

I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights.

CMO 63

CMO Marketing Attribution Work Management Marketing Budget 63

Oktopost

FEBRUARY 22, 2023

Unfortunately, this new reality seems to be for the foreseeable future, which means that marketing leaders need to find balance if they are to keep their organizations afloat. Joining the Radically Transparent podcast is Eytan Buchman, CMO of Freightos. Wanna learn more about Eytan? Check out his website here.

Tactics 62

Tactics Marketing & Strategy Transparency Fulfillment 62

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42. How are you aligning your organization around this growth pivot?

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Porch Group Media

JULY 5, 2022

V12 partnered with Ascend2 to field the 2022 Retail CMO’s Perspective on Mover Marketing Report that explores how retail marketers are using mover marketing strategies to increase the effectiveness of their customer acquisition and retention programs. more likely to see significant increases in both customer acquisition and retention.

First-Mover Advantage 52

First-Mover Advantage Planning Advertising Agencies CMO 52

Tomorrow People

OCTOBER 27, 2020

Conversion Rates by Channel. Customer Acquisition Cost (CAC). For an organization that doesn't depend as much on in-person experiences, the biggest factor that impacted their ability to succeed was how far along it was in its digital transformation. That includes taking a closer look at your content and channel strategy as well.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Unbounce

OCTOBER 18, 2021

Coming from a media background, she discovered a passion for building collaborative communities by joining a startup incubator, Makers of Barcelona —and eventually also running the organization. . This notion of “community” is a golden thread that runs through the organization. Patricia Fernández Carrelo, CMO, allWomen.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Martech

JULY 29, 2021

“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It Some organizations have tens of thousands of brand sites, some may have one or two sites,” said Capozzi. It sells while you sleep. Why is the website still top priority?

Marketing Websites 112

Marketing Websites CMO Digital Transformation Conference 112

Zoominfo

OCTOBER 5, 2021

Because B2B organizations often mistake go-to-market strategies as being a new launch. This undermines the extensive use cases sound GTM motions provide organizations for ongoing, sustained success. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Let’s take a look at three ways you can drive digital transformation across your organization: 1.

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Content Standard

NOVEMBER 30, 2021

Innovation: An increased reliance on digital channels requires an increase in the digital content needed to fuel them, plain and simple. But is your organization on the same page? Our research has found that content to support conversion and retention is woefully lacking in most organizations. In short, a critical one.

Top of Funnel 131

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 131

Content Standard

MAY 25, 2017

But the CIO is unsure where to start, and he turns to the CMO, who has worked with IT to deploy the solution and has had a more hands-on role in its use. But what happens between the CIO and CMO is actually representative of the changing role of the CMO. It helps to understand how and why the CMO position is changing.

CMO 42

CMO Enterprise Management Marketing Budget Work Management 42

Marketri

SEPTEMBER 22, 2023

For instance, organic traffic (which comes through search engines) might convert differently than traffic generated by paid ads. Customer Acquisition Cost (CAC) It’s not enough to attract new customers. That’s why it’s essential to measure your Customer Acquisition Cost (CAC). You also want to attract them cost-efficiently.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

ANNUITAS

DECEMBER 20, 2018

In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations. What can we expect in 2019?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Envy

FEBRUARY 13, 2021

Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. These are the top guns in any organization, and large purchases get signed off by at least one of them, so consider them when forming marketing personae. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

6sense

AUGUST 3, 2016

Last week, 6sense VP of Product Amar Doshi hosted Business Online Director of Analytics Eric Ramos for a webinar, The 5 Priorities of the Data-Driven CMO , that reviewed this well known but not always well-explored topic. Driving a culture of data hygiene and management that builds a strong foundation for data-driven marketing.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

Liveintent

NOVEMBER 24, 2020

CMO of Bombas, Kate Huyett, recently shared with LiveIntent her first-hand experience responding to social and political unrest. Bombas customers saw that the organization wasn’t interested in merely pushing the next sale, ultimately strengthening the bond between the brand and its customer. 2) Increase customer lifetime value.

Advertisements 115

Advertisements Advertising Ad Exchange Acquisitions 115

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. There’s more than one decision-maker: for B2B organizations, purchases are made by committee of as many as a dozen people. The Data-Driven CMO. Others might organize by tactic.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Heinz Marketing

JANUARY 14, 2021

Community marketing is intended to be more organic and engage an audience in an active, non-intrusive way. John Graff, CMO at Sonim, says “It’s a great time for marketers to further embrace change, and be the stewards of helping their companies grow and share in 2021!”. Not just for new customer acquisition. Community marketing.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

ClickZ

OCTOBER 23, 2020

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Avitage

NOVEMBER 13, 2014

Enterprise organizations need a content strategy, that goes beyond marketing, websites and content projects. This must support ALL customer facing, content dependent groups, including sales, sales training, customer service, HR (talent acquisition), and the sales channel.

Enterprise Management 120

Enterprise Management Trends Marketing Management First-Mover Advantage 120

Avitage

NOVEMBER 12, 2014

Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers, or to get on the learning curve to become proficient with modern marketing practices.

First-Mover Advantage 120

First-Mover Advantage Content CMO Acquisitions 120

Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Creating a strategy.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. The beginning of our Q1 2020 Acquisition Campaign started with a blinking cursor. Promotional Channels.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Content Standard

OCTOBER 7, 2021

While the industry is booming, and content is king for many organizations the world over, company leaders and financial stakeholders are searching for ways to buckle down and weather today’s uncertain economic market conditions. At Content Marketing World 2021 , proving content ROI was a central theme.

ROI 124

ROI Brand Identity Branding Top of Funnel 124

Martech

DECEMBER 16, 2022

We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. While marketing’s budget is rising (with over half of it going to digital channels), that same study reports that 61% lack the in-house capabilities to deliver their strategy. Part of that is because of the tech budget, or rather its constraints.

Digital Experience Platform 95

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 95