Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. Imagine having the ability to answer these set of questions: Who are my customers and what do they want? The Customer is NOW the New CEO. .

Tear Down the Silos: 5 Steps to Improving Customer Acquisition

Modern Marketing

Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals.

Trending Sources

Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “ dark funnel “).

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. The positive connection is that all of these are about integrating customer data. Yes, we’re talking here about Customer Data Platforms.

The 10 Commandments of Successful B2B Customer Retention

Act-On

It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer.

The One Thing That’s Better Than Knowing Your Customers

grow - Practical Marketing Solutions

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. However, there’s one thing that is even better than knowing your customers.

Case study in data-driven B2B customer acquisition marketing

Biznology

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling.

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. The company also offers a suite of analytic applications for database management and predictive modeling.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. So, when we attain that magical level, what are the very best ways to reliably reach those customers?

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting. What are Custom Reports?

Report 125

Overcome New Customer Acquisition Challenges with Inbound Marketing

KEO Marketing

Business-to-business (B2B) organizations sometimes struggle when it comes to acquiring new customers. They spend money in the wrong area and the result is customer acquisition campaigns do not see any return. This is called the customer acquisition cost, or CAC.

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. more developments in cross-channel customer tracking.

I don’t know my online audience and neither do you

grow - Practical Marketing Solutions

In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way.

15 Effective Ways to Reduce Cost Per Acquisition

PureB2B

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer?

CPA 26

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

Finally, the truth about social media and customer engagement. By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? Maybe you connect with me on Medium , or The Harvard Business Review ?

Best 94

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

To appreciate why Google, Facebook, and — especially with this LinkedIn deal — Microsoft are possibly the most powerful martech companies in the world, we need to step back and look at the big picture of how marketers connect with prospects and customers in the digital age.

Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics

VisionEdge

“We’re not going to make our revenue target for the fiscal year,” declared our customer, a Director of Customer Insights at a global technology company. 42% year over year increase in customer profitability, 25% year over year increases in market share growth.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.”

Rules 78

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

Marketing Analytics – Measuring What Matters in B2B

Great B2B Marketing

One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. Create a dashboard to showcase your marketing analytics. B2B Marketing Analytics Marketing Metrics

Content Shock is here. Now what?

grow - Practical Marketing Solutions

Related Stories A new process to quantify content marketing success Facebook content strategy is a time bomb for inbound marketing Polish up your best content to drive content marketing value What are the most reliable content channels to connect with customers?

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. They’re every bit as important as the customers you deal with face-to-face.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Analytics Daily Weekly

What does digital transformation mean to marketing?

grow - Practical Marketing Solutions

Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying.

How to set up a Social Media Command Center

grow - Practical Marketing Solutions

Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Customer service. Customer insights and analytics. By Rick Wion, {grow} Community Member.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

BANK OF AMERICA : “BankAmeriDeals” provides cash-back offers to credit and debit-card customers based upon analyses of their prior purchases. To date, the app has been downloaded over 11 million times and gives customers much greater peace of mind.

Introducing Document Analytics

Contently

That’s why this week we’re excited to announce the official launch of Document Analytics. Future iterations will include powerful lead-capture forms and analytics to help your sales and marketing teams better leverage your content.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

Aginity Puts a Customer Data Platform on an Analytical Appliance

Customer Experience Matrix

I’ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). The question comes up because nearly every customer management system builds its own customer database, which is one core function of a CDP. What distinguishes CDPs is that they make their database accessible to other execution systems and add some type of customer management intelligence.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.

3 Ways to know your prospects as well as they know you!

grow - Practical Marketing Solutions

As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. How can we get to know these potential customers and turn them into leads?

Use Marketing Automation to Keep Customers and Expand Retention

Act-On

Editor’s note: Marketing automation has long been the crucial game-changer for acquisition marketing. Increasingly, forward-thinking CMOs are extending its use to orchestrate the entire customer lifecycle, with particular emphasis on customer retention and expansion.

Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]

Crimson Marketing

This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. Mick explains how marketing analytics are the key to accelerating and economizing sales.

4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. So it’s no surprise that predictive analytics is an increasingly popular topic. Here are four tips to get the most out of your predictive analytics efforts: 1.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.

Why the sales funnel is alive and well and living on the web

grow - Practical Marketing Solutions

B2B and social media Big Data and Analytics business strategy Content Marketing customer acquisition economics of social media Internet marketing marketing strategy Social Media and Sales chad pollitt marketing funnelBy Chad Pollitt, {grow} Community Member.