Tear Down the Silos: 5 Steps to Improving Customer Acquisition

Modern Marketing

Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals.

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. The positive connection is that all of these are about integrating customer data. Yes, we’re talking here about Customer Data Platforms.

Trending Sources

The 10 Commandments of Successful B2B Customer Retention

Act-On

It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer.

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

How Predictive Marketing Can Help You Acquire New Customers. By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. new customer acquisition predictive marketing

Case study in data-driven B2B customer acquisition marketing

Biznology

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling.

Marketing Analytics – Measuring What Matters in B2B

Great B2B Marketing

One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. Create a dashboard to showcase your marketing analytics. B2B Marketing Analytics Marketing Metrics

Overcome New Customer Acquisition Challenges with Inbound Marketing

KEO Marketing

Business-to-business (B2B) organizations sometimes struggle when it comes to acquiring new customers. They spend money in the wrong area and the result is customer acquisition campaigns do not see any return. This is called the customer acquisition cost, or CAC.

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

15 Effective Ways to Reduce Cost Per Acquisition

PureB2B

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer?

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Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. more developments in cross-channel customer tracking.

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.

Use Marketing Automation to Keep Customers and Expand Retention

Act-On

Editor’s note: Marketing automation has long been the crucial game-changer for acquisition marketing. Increasingly, forward-thinking CMOs are extending its use to orchestrate the entire customer lifecycle, with particular emphasis on customer retention and expansion.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

To appreciate why Google, Facebook, and — especially with this LinkedIn deal — Microsoft are possibly the most powerful martech companies in the world, we need to step back and look at the big picture of how marketers connect with prospects and customers in the digital age.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Analytics Daily Weekly

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

Rethinking the Role of Marketing in B2B Customer Engagement

Act-On

Customer engagement is a cycle that starts the instant a prospect first finds out about your brand and continues on through the acquisition, conversion, retention, and expansion stages of the customer lifecycle. Optimizing this cycle helps you to maximize the revenue you’ll receive from each individual customer. Marketers indicated they were responsible for awareness, acquisition, and supporting sales. We don’t collect the right customer data – 60%.

Aginity Puts a Customer Data Platform on an Analytical Appliance

Customer Experience Matrix

I’ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). The question comes up because nearly every customer management system builds its own customer database, which is one core function of a CDP. What distinguishes CDPs is that they make their database accessible to other execution systems and add some type of customer management intelligence.

Introducing Document Analytics

Contently

That’s why this week we’re excited to announce the official launch of Document Analytics. Future iterations will include powerful lead-capture forms and analytics to help your sales and marketing teams better leverage your content.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.

Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]

Crimson Marketing

This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. Mick explains how marketing analytics are the key to accelerating and economizing sales.

Why Empathetic Marketing Can Give Your Customers An Amazing Experience

Act-On

In this podcast, Brian talks about how you can provide your customers an amazing experience through the not-so-subtle shift of asking how you can help – instead of telling them how you will help. Despite having all these tools, it’s become harder than ever to connect with our customers.

Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. million to support its stated mission of “capturing and serving up real-time, 360-degree customer insight to all of their [customers’] enterprise applications.” Sounds like a Customer Data Platform to me.

Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics

Measure Up Marketing

“We’re not going to make our revenue target for the fiscal year,” declared our customer, a Director of Customer Insights at a global technology company. 42% year over year increase in customer profitability, 25% year over year increases in market share growth.

Your Definitive Guide to Google Analytics

Sharpspring

Luckily, Google Analytics is here to help. In short, it lets you keep track of every aspect of the customer’s journey and gives you insights on the following: Number of new site visitors. An Introduction to Google Analytics. Google Analytics Features.

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4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. So it’s no surprise that predictive analytics is an increasingly popular topic. Here are four tips to get the most out of your predictive analytics efforts: 1.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics.

Inside the acquisition: How and why Terminus bought BrightFunnel

Heinz Marketing

Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week. Matt: What does this acquisition mean for marketers? We want to help our customers do ABM effectively at scale, and it’s possible using Terminus and BrightFunnel. Our customers have asked for this solution for ABM measurement.

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Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals

Tony Zambito

Engaging new buyers and repeat customers are the lifeline to achieving growth. Causing many to rethink long-standing practices on customer acquisition and customer retention. Towing a company line of “our customers have always done it this way” mentality.

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I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels.

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Marketing’s Role in the Age of the Customer

Lattice

Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while.

Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Marketing Action

Your prospects and customers have their particular goals for what they’re trying to get during each step in the journey, and as a marketer, you’ve got your own idea of the best possible outcomes. Lead Generation Reports & Analytics attract attraction lead generation lifecycle metrics

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Building Customer Loyalty: How and Why to Value Brand Loyalists

Content Standard

” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and shares on one hand, and the behavior that ends with a conversion for your brand on the other. Alright, so our brand wants loyal customers.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

Measure how customers feel about the brand through looking (via analytics tools) at the various social media channels and what customers are saying in the comments section to monitor sentiment about your brand. Extra credit : Cost per lead, and customer acquisition cost.

The B2B Marketing Value of a Personalized Customer Experience [Interview]

KoMarketing Associates

About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? Predictive analytics (40 percent).

Simple Acquisition, Cleansing, and Enrichment of New Prospects

Sales Intelligence View

Simple Systematic Acquisition. When it comes to lead generation, the fact is: the better your sales intelligence is, the more effective your customer intelligence will be.

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Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Act-On

Your prospects and customers have their particular goals for what they’re trying to get during each step in the journey, and as a marketer, you’ve got your own idea of the best possible outcomes. That’s why identifying and tracking the metrics that matter most, throughout every stage of the customer lifecycle, is so important to your success. Marketers at average firms, on the other hand, tended to focus on acquiring new leads and converting them into customers.

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