Valasys

JUNE 25, 2019

With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions. A quote by the former chairman of Tata Sons, Ratan Tata states, “ All of us have don’t have equal talent.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Branding Brand Identity 58

Valasys

DECEMBER 4, 2019

Nevertheless, cold calling has always been an indispensable element of prospecting. With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? Cold calling is effective. The perfect time to make a Sales Call in 2020.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

JULY 29, 2019

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO).

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 19, 2019

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. However, how to set the Social Media KPIs, remains the question that bothers the marketers. Source: Sophisticated Marketer’s Guide to LinkedIn).

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

AUGUST 30, 2019

Millennials redefined the businesses & marketing technics in all spheres & were on the key focus radar of the marketers from all the sectors including the B2B industry. Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010.

Paid Content 49

Paid Content Lead Ranking Lead Scoring B2B Marketing 49

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. Local SEO helps businesses promote their products and services to local prospects & customers. Oftentimes, prospects who perform a local search have a greater intent to buy.

Optimization 40

Optimization SEO B2B Marketing Lead Ranking 40

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. The pieces of content created must resonate with the interest areas of the prospects & should address their pain-points effectively.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 26, 2019

Also, the number of views on the videos is directly co-related with the engagement of the prospects. 3) Audience Retention Analysis of Video: A detailed audience retention analysis of the videos can help the marketers deduce which type of content plays a crucial role in captivating the interests of the users.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

OCTOBER 8, 2019

The Best Email Marketing Tools for the Year 2019 & Beyond: Top 10 Picks. Choosing the right email marketing tools for your business can set the tone for returns on your campaign. Employing the right email marketing tool for your business can set the tone for returns on your campaign.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

AUGUST 27, 2019

Having email preference centers helps in measuring how products and services supplied by a company meet or surpass the expectation of the customers & the prospects alike. com , emails remain the third most influential source of information for B2B customers, only behind colleague recommendation & reviews from the industry experts.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 16, 2019

Once the B2B brands have been done with their LinkedIn pages, the next big challenge for them is to establish their brand equity through LinkedIn & attract an increased number of followers, for promoting brand visibility. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 4, 2019

Benchmarking the industry standards and researching about what a specific buyer persona prefers to click-through is a useful practice to maintain a healthy CTR by sticking to the type of content that the prospects prefer. A post must be monitored to ensure that the same ad isn’t served multiple times to a prospect. PANEL DISCUSSION.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

AUGUST 6, 2019

Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. Isn’t B2B marketing tough? Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns. When it comes to B2B marketing nothing is stagnant, things are fast-paced & dynamic & immobility is synonymous to some serious incongruences in marketing strategies opted for.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 30, 2019

Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 28, 2019

B2B events marketing is a central theme to B2B marketing. According to a report by Bizzabo, most event marketers (31%) believe that events are the single most effective marketing channel & surpass digital advertising which is preferred by 27% of the marketers & email marketing, being preferred by 25% of them.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

APRIL 3, 2020

What is a B2B eCommerce with example. Aberdeen Group defines B2B eCommerce as follows: “A term used to describe commerce transactions between businesses. To be successful in B2B eCommerce, brands need to learn from the competitive benchmarking of their distinguished counterparts such as Flexfire LEDs , CleanAir , Selini NY , etc.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

SEPTEMBER 25, 2019

Syndication is about accentuating your content marketing strategies. According to Zachary Weiner, CEO of Emerging Insider, content syndication is of exceptional value when it comes to B2B organizations that aim at advertising educational content. Marketers can benefit from both free as well as paid content syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Read more : How Omnichannel Reputation Management Assists in B2B Branding.

B2B 45

B2B Branding Brand Identity ROMI 45

Valasys

AUGUST 20, 2019

Emails are invisible tools in the marketing arsenal of B2B companies. With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs).

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Read more : How Omnichannel Reputation Management Assists in B2B Branding.

B2B 40

B2B Branding Brand Identity ROMI 40

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 8, 2019

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. Steps to Optimize Email Marketing.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

OCTOBER 3, 2019

The platform has emerged as a vital channel to reach prospects or current customers & to be in touch with the customers constantly while they are in the process of researching for their buying preferences. Pinterest ads allow marketers to meet their marketing goals & hence marketers need to define & measure their Pinterest KPIs.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Democratizing creative B2B marketing ideas for small business success is a daunting, yet essential task. Tips to Leverage Creative B2B Marketing Ideas for Small Business Success. Modern-day marketing isn’t cheap. The following are some affordable marketing ideas for small businesses: 1.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49