SmartBug Media

OCTOBER 20, 2021

Using Metaphors for Storytelling Success. Videos seem to be working the best currently, but you should review your own data and who you are selling to. Stay tuned for our next and final INBOUND’21 recap blog where we highlight HubSpot Academy professor's best tricks to make the best out of your HubSpot instance. Utilize SMEs.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

ClearVoice

FEBRUARY 16, 2020

A digital marketing course can help you grasp one of the many areas of the field, from data analytics to SEO writing to content writing to creative planning. The purpose of a digital marketing course is to help executives and professionals grasp rapid changes in the industry that they might otherwise miss. Degree programs.

Course 101

Course Training Work Management Planning 101

Crimson Marketing

FEBRUARY 9, 2015

” This is where big data steps in, alongside “big research” that gives marketers the insights they need “to change brand strategy, product-portfolio design, and marketing campaigns. Storytelling with Digital and Marketing Technology. The efficacy of this spending is under deep scrutiny.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Content Marketing Institute

DECEMBER 5, 2017

Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. “For years, we’ve partnered with universities to do business competitions. After looking through their pitches, giving students ideas, and realizing that no one knows this is going on, we thought, ‘What if we got a partner to do a TV show?’”

Class 99

Class Digital Asset Management Education Webinar Metrics 99

Moz

MARCH 8, 2021

Not to worry — Moz Academy recently released a Technical SEO Certification that can help you do just that! Having project management, client services, storytelling, and communication skills will support implementation.”. Optimize media files by converting to next-generation formats and compressing for size and use of data.

SEO 73

SEO Trends Lead Scoring Lead Ranking 73

Atomic Reach

MARCH 18, 2019

He is passionate about discovering where the data and marketing collide. Did you know that 46% of Americans start their morning with unlocking their phones and checking notifications? While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. Let’s face it, we love videos. And when it comes to marketing, this still rings true.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. We need to let the data do the driving.” ” Mass advertising is dead.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Vidyard

JANUARY 8, 2015

His writing has been covered by Advertising Age, ADWEEK, NPR and The New York Times and he frequently speaks to corporate audiences about video marketing, particularly regarding the use of humor to enhance visual storytelling. James Wedmore : James is the founder of Video Traffic Academy. Jump on it! Vidyard : Oh lookee here.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Hubspot

JANUARY 20, 2021

I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers. When I was about 14 years old, someone handed me a digital camera that I spent hours talking to. I would take my audience (AKA me) on my teen adventures and say things like, " Hey guys, it’s Martina. Exciting stuff. Food shopping series.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Content Marketing Institute

JANUARY 15, 2018

Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. If all your blog post does is tell me the same information I can find through a simple Google search, then it’s (weak). Dew Smith, managing editor, Vendasta.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Exo B2B

FEBRUARY 22, 2018

Note that this conference is organized by the Content Marketing Academy. Visual Storytelling. Search & Data. Analytics & Data. Lectures can be the ticket; providing the winning combination in terms of training and inspiration. The programming of this conference is not yet available. Content Marketing World 2018.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Spiralytics

NOVEMBER 20, 2022

Content Marketing: combines storytelling and sharing information to boost brand awareness. Social media marketers also work hand in hand with a company’s entire marketing department to align their message on all platforms, thus creating consistency for the brand’s storytelling. Best Content Marketing Courses.

Course 118

Course Training Paid Content Paid Search Agency 118

Contently

OCTOBER 15, 2020

Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. ” To make it as easy as possible, Salesforce asks users to filter by industry, which automatically enters some data based on recent benchmarks. But according to Google Trends, that’s not the case.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Hubspot

OCTOBER 3, 2019

This is a good conference for PR professionals because it discusses key elements of a public relations campaign — creative, storytelling, branding, and professional development. Counselors Academy. PRSA's Counselors Academy focuses on helping public relations agency owners grow and retain clients. Dates: February 4-6, 2020.

PR 14

PR Conference Public Relations Peer-to-peer 14

Paul Gillin

OCTOBER 12, 2011

In his book, The New Know , Thornton May makes a case for data analysis becoming the next frontier of corporate evolution. Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting. Let’s analyze it.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Hubspot

MAY 9, 2019

Inbound Certification by HubSpot Academy. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. Content Marketing Certification by HubSpot Academy. Business Blogging by HubSpot Academy. Online Video Marketing Course by HubSpot Academy.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Conductor

NOVEMBER 4, 2019

Ricardo Diaz, who leads the SEO technology platforms at Amway, sat down with Humans of Marketing to discuss his non-traditional journey from manufacturing to marketing, his commitment to making a positive impact in the world, and the unique conversation starters he keeps on his desk. I worked in all kinds of manufacturing work over the years.

Planning 75

Planning Paid Search Agency Work Management Advertising Agencies 75

Contently

OCTOBER 15, 2021

Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. ” To make it as easy as possible, Salesforce asks users to filter by industry, which automatically enters some data based on recent benchmarks. But according to Google Trends, that’s not the case.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Bannerflow

JUNE 3, 2021

Inspired by Iceland – The Iceland Academy. It’s why the need for travel marketing campaigns with powerful, emotive storytelling that tugs on the heart strings, captures a sense of adventure and creates a compelling experience has never been greater. Doors of Thrones. Fill Your Heart With Ireland. The Oregon Tourism Commission.

Campaigns 103

Campaigns Best Practices Paid Search Agency Work Management 103

Hubspot

DECEMBER 17, 2014

We, the consumers, are mere representations of data and revenue – numbers. As you approach the counter, ready to order the usual, it hits you – this place is being run by robots. These particular robots don’t care that you’ve been coming there every day for the past six months, or that you’re lactose intolerant. Welcome to the Human Era.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Buffer

MARCH 13, 2018

Storytelling. There seems to be a general belief that marketing has always been about storytelling – and that marketers have always identified as natural storytellers. LinkedIn found that just seven years ago the number of marketers listing “storytelling” on their profile as a skill was obsolete. ” I love that.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

ClearVoice

JULY 15, 2021

A strong content calendar requires a multifaceted approach that includes industry awareness, market research , and keyword data. Oscars/Academy Awards (usual schedule). World Storytelling Day. Your content in response to their search queries should be targeted at giving them the final gentle push they need to commit. Purple Day.

Top of Funnel 105

Top of Funnel Keywords Trends Content 105

Adobe Experience Cloud Blog

APRIL 6, 2018

Learn from Marketo Champions about the appropriate metrics for each stage of the buyer’s journey, what multi-touch and first touch attribution mean, how Marketo uses attribution to tie marketing programs to revenue and pipeline, and how to start leveraging the wealth of data in Marketo to improve your marketing ROI. Fearless Keynotes.

Multi-Touch Attribution 134

Multi-Touch Attribution Work Management Marketing Management Marketo 134

Directive Agency

MARCH 7, 2019

As a lifelong storyteller, Melanie Deziel educates and informs marketers worldwide about strategies for creating engaging and compelling brand storytelling. Keynote speaker, author, and comedian, Kathy Klotz-Guest, helps brands and business leaders promote a storytelling culture that fosters creativity and inspires its audiences.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Content Marketing Institute

DECEMBER 20, 2017

Peg Miller, co-founder of B2B Marketing Academy, gave an ICC talk called Your Next Marketing Technology Implementation: How to Survive, Thrive, and Keep Your Job. Click To Tweet. This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Keep creating possibilities with technology. Click To Tweet.

Marketing AI 111

Marketing AI Planning Marketing Automation Services Paid Search Agency 111

Marketing Insider Group

SEPTEMBER 14, 2021

Data storytelling is one of the most powerful ways to create compelling content. But it’s not always easy to find reliable content data sources for the topics you’re covering. Content Marketing Institute – CMI is a treasure trove for content marketing related data and statistics. The Content Marketing Gurus.

Case Studies 349

Case Studies Content Case Study Statistics 349

Content Standard

OCTOBER 13, 2015

Whether we’re binge-watching House of Cards on Netflix because we just cannot go another day without knowing what happens to Frank and Claire Underwood, or we’re waiting patiently for the next episode of the Serial podcast, there’s a lot going on in our brains that cause us to react to episodic storytelling.

Trends 40

Trends Storytelling Content Case Studies 40

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. What grew out of necessity is quickly turning into a benefit, with new ways to connect and explore with people around the globe. In addition to conferences, other virtual event types include: Webinars.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

ConvertKit

JULY 23, 2019

It’s a never-ending, all-consuming, stimulating space where we can share our brand, every millisecond. A recent study found that U.S. adults spend nearly half a day interacting with media- 11 hours and 6 minutes to be exact. And while the reality of that is a little astonishing, I see it as a major opportunity, and you should too! Want to know why?

Landing Pages 53

Landing Pages Practices Best Practices Work Management 53

Hubspot

FEBRUARY 15, 2017

It makes sense, seeing as the program is overseen by the Academy of Interactive & Visual Arts, an organization that celebrates creativity. That’s the Merriam-Webster definition of the word “award.” And for such a brief statement, it packs a lot of punch -- especially with that "merit" part. So go ahead -- apply yourself. 1) AMA Awards.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

ClearVoice

JUNE 16, 2020

Data points. If your content marketing client is asking you to take a data-driven approach to your next blog post or case study, you might be left wondering what to do. “The new practice of data journalism is not a completely new type of journalism. When do writers write about data? Data study. Laptop open.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

Sprout Social

NOVEMBER 15, 2021

HubSpot Academy’s Digital Marketing Course. No marketing resource round-up would be complete without a nod to HubSpot Academy. The start of a new year can feel a lot like the back to school season for marketers. What makes it even better? No exorbitant textbook costs, of course. Social media marketing resources. Social Media Today.

Resources 89

Resources Social Marketing Planning Marketing Analytics Tools 89

Contently

MARCH 3, 2021

Census data for attributes including: age, gender, region, and income. This data point is complicated. Social impact storytelling drives purchase intent. Contently head of marketing Joe Lazauskas recently crowned social impact storytelling “ the hottest content trend ” of 2021, and for good reason.

Marketing Report 217

Marketing Report Content Marketing B2B Thought Leadership Content 217

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Use data for automation -. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

NOVEMBER 25, 2019

Although ads that go viral may seem to be random ( much like you can't always predict which song will hit the Top 40 or which movie will win an Academy Award) there is actually more thought and planning behind it than you know. ” Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Salesforce Marketing Cloud

MAY 2, 2022

Founder and Head Coach, Elite Level Academy, London, United Kingdom. This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. These are the future-makers in sales. Allen Alleyne.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools B2B Thought Leadership 98