Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview. For instance, who will drive results?

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. Customer marketing focuses on different metrics and tactics than marketing for acquisition purposes, so it’s important to include these in your existing marketing plan to ensure they’re captured.

Trust Marketing 321

Trust Marketing WOM Marketing Budget Marketing & Strategy 321

Marketing Insider Group

JUNE 10, 2024

Increasing AOV involves strategies such as upselling or cross-selling related products, offering discounts on bulk purchases, or implementing minimum order thresholds for free shipping. Customer Acquisition Cost (CAC) CAC measures how much it costs to acquire a new customer.

Analytics 250

Analytics Top of Funnel Marketing Analytics Tools Product 250

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Three typical market expansion approaches include the following: Expansion through a merger or acquisition.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Sword and the Script | B2B

MAY 28, 2024

The idea was to put some big thinking behind cross-selling and upselling our product to existing customers. Think about what this means: marketing spends the vast majority of its measurement efforts on acquisition metrics. Well, this is a good time to drop a reference to Peter Drucker – that which gets measured gets managed.

Work Management 75

Work Management Customer Surveys B2B Marketing Paid Search Agency 75

Zoominfo

AUGUST 31, 2020

Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Marketing Insider Group

JULY 22, 2020

There are two types of ABM metric groups: Acquisition and Expansion. Acquisition refers to the number of new leads and conversions achieved by targeting prospects and accounts, while Expansion measures the number of repeat customers and the growth in customer lifetime values (CLV). Let’s start with the acquisition metrics.

Account Based Marketing 258

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 258

Zoominfo

FEBRUARY 10, 2021

And this requires your sales and marketing teams to prioritize retention strategies over acquisition strategies. But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers. How Do You Maximize Customer Lifetime Value (CLV)?

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Many industries go through this. It gets a little harder once everyone has it.

Marketing Automation Services 100

Marketing Automation Services Vendors Paid Search Agency Advertising Agencies 100

Vision Edge Marketing

OCTOBER 10, 2023

In our example, we identify the proof of concept (PoC) step as a critical area to improve that will impact the customer experience, overall cost of acquisition, and time to revenue. In our example, we will want to monitor customer experience, onboarding time, product adoption rates, customer acquisition rate and cost, and referral rates.

Process 230

Process Optimization Work Management Marketing Management 230

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. Reevaluate your organisation’s upselling and cross-selling strategies. You might be tempted to upsell or cross-sell to all of your existing customers, but this can severely backfire. Why customer retention should be your top priority.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Planning 156

Vision Edge Marketing

APRIL 9, 2024

You know this company because the salespeople will sell things the company doesn’t even make or offer to close a deal. Often, however, they neglect to conduct more than cursory customer or market research and as a result often create products looking for a market. Sales-centric strategies concentrate on closing deals.

Design 222

Design Terms and Conditions Work Management Customer Satisfaction 222

Tomorrow People

JULY 21, 2021

Their key job is to look at every channel, every source, and even every step of the buyer journey or user acquisition funnel and look for areas to grow. Pinterest was among the earliest companies to put together a cross-functional growth team. Craig Zingerline, Chief Product Officer, Sandboxx.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Martech

JULY 24, 2023

Acquisition Adding subscribers is critical for your email program’s health. But study after study reinforces that when an acquisition form is up at the top, you get more registrations. Your takeaway: Try to show that you can increase your acquisition rate with the acquisition form at the top.

Budget Programs 96

Budget Programs Optimization Cross-Selling Opt-out 96

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? You may have heard that customer retention is 5x cheaper than customer acquisition. But have you also heard you have a 60-70% chance of selling to an existing customer ?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. If you focus as much energy on customer retention, as you do on customer acquisition, there is no doubt you will have a happy customer in the end. Cross-sell and Up-sell. Many companies focus their time and resources on the acquisition.

B2B Marketing 137

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 137

Vision Edge Marketing

JANUARY 30, 2024

Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset. This both protects existing revenue streams and can lead to cross-selling and upselling opportunities, increasing the lifetime value of each customer. Some of the first business strategies were identified by H.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

ANNUITAS

AUGUST 19, 2022

Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. Much of that investment can be leveraged by sales to digitize selling. Prophet / Altimeter : “Sales’ digital transformation will rely on new levels of trust among sales teams for the data and tools they use to navigate digital selling.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Martech

OCTOBER 19, 2023

Customer acquisition cost (САС). It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. Customer acquisition cost If you want to understand the efficiency of your activities, you should regularly measure the cost of acquiring a new customer. New revenue.

Top of Funnel 130

Top of Funnel Planning Product Ad Frequency 130

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Email and social are typically the first channels to focus on cross-selling the two brands. Creating this matrix of channels and audiences also reveals ways to repurpose content, test cross-selling, and align team assignments.

Work Management 100

Work Management Branding Brand Identity Marketing Management 100

Customer Experience Matrix

JANUARY 27, 2021

It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration).

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Three typical market expansion approaches include the following: Expansion through a merger or acquisition.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 185

Touchpoints CMO Work Management Cross-Selling 185

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. Second, the success rate of selling to existing customers is much higher than new ones. Key Takeaways.

Planning 275

Planning Lead Scoring Lead Ranking Gartner 275

Huptech Web

JANUARY 29, 2024

Thеy primarily focus on short-tеrm growth mеtrics, such as rapid usеr or customеr acquisition, with lеss еmphasis on long-tеrm sustainability. Acquisition This is thе first point of contact bеtwееn you and your customer. Rеfеrral Satisfiеd customers can bеcomе advocatеs for your product or sеrvicе.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Tomorrow People

JUNE 7, 2021

However, even if the product is free for a specific time period, until a threshold number of users is crossed, or until an enterprise license is required, value is offered before the paywall. Due to this a PLG strategy will often be defined by shorter sales cycles and a lower customer acquisition cost (CAC). Focus beyond acquisition.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Strategic-IC

JUNE 11, 2024

The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new customer. For many organizations, new logo acquisition is the primary goal. How are you going to maintain engagement and take that account from the first point of contact through to acquisition?

Account Based Marketing 62

Account Based Marketing ABM Marketing & Strategy Cross-Selling 62

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. Cross-departmental agreements like this are not easy to implement.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

SEPTEMBER 20, 2021

How do you engage customers and increase renewals, upsells and cross-sell opportunities? The intent signal data also provides upsell and cross-sell opportunities. Has something changed in a customer’s business that your solution can help with, such as an acquisition or larger international presence?

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Lead Forensics

JULY 18, 2024

Customer Acquisition Cost (CAC): This metric measures the total cost of acquiring a new customer. Optimize Upselling and Cross-Selling Strategies: Leverage CLTV data to identify opportunities for upselling and cross-selling complementary products or services to existing customers, further increasing their lifetime value.

B2B Sales 52

B2B Sales Sales Qualified Leads Allocation Top of Funnel 52

SmartBug Media

AUGUST 8, 2023

Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. By successfully integrating upselling and cross-selling into their strategies, these teams not only generate more revenue, but also strengthen their relationships with customers.

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Demand generation is programmatic. Beyond the Funnel.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft.

Advertising Agencies 112

Advertising Agencies Marketing Management Paid Search Agency Advertisements 112

ClearVoice

JUNE 11, 2024

Encourages repeat business through upselling or cross-selling. Sales Funnel Pinpoints individuals genuinely interested in a product or service. Provides direct response information and calls to action to purchase. Still, they serve different purposes and target different stages of the customer journey.

Top of Funnel 52

Top of Funnel Marketing Funnels Comparison Funnel Advertising 52

Marketing Insider Group

JULY 1, 2020

They are also looking for ways to drive growth with existing accounts to make up for slow new business acquisition. of companies report a gap in penetrating new business units or cross-selling/upselling. Articles were created in real-time for selling conversations rather than to gain brand awareness.

Ideal Customer Profiles 309

Ideal Customer Profiles Work Management Planning Paid Search Agency 309

Madison Logic

MAY 15, 2024

Accounts continuing to interact with ABM content and messaging after the sale may be ripe for cross-sell or upsell activities, while those with a drop in engagement behavior might signal that they require more nurturing. A chart that compares upselling and cross-selling. Courtesy of Madison Logic.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Hinge Marketing

APRIL 2, 2020

For this discussion, we’re going to assume that your firm is somehow involved in a merger or acquisition. Next, let’s think about the cross-selling of services. This is often a starting place for strategic mergers and acquisitions. Client experience is really important in a merger or acquisition.

Video Marketing 84

Video Marketing Cross-Selling Acquisitions Paid Search Agency 84