Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. At this year’s INBOUND conference , I attended ZoomInfo’s session “GTM for All: Unlocking Playbooks for Every Company,” which provided valuable insights into how companies can connect these disparate thre

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. It’s how you make sure your message is shown to the right people — and only the right people. Let’s explore what B2B audience segmentation is, some common challenges marketers face when segmenting, and how to overcome those challenges.

Segmentation 122

Segmentation B2B Marketing Planning B2B 122

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. But it needs to be. Think about it. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 244

Deliverability Top of Funnel Best Practices CAN-SPAM 244

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

B2B 138

B2B Customer Satisfaction Lead Scoring Lead Ranking 138

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

B2B Marketing Directions

NOVEMBER 5, 2023

Many marketing pundits argue that companies should make environmental and social "purpose" an integral part of marketing communications. Read on to learn why you should approach purpose marketing cautiously. Purpose marketing can be defined as the use of messaging in external communications that expresses a company or brand's core mission and values.

B2B Marketing 71

B2B Marketing Paid Search Agency Sample Case Studies 71

Zoominfo

NOVEMBER 6, 2023

Keeping pace with today’s customer demands and competitive pressures requires an adaptable toolset and a compelling vision. By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. When we decided to launch our ABM platform just under two years ago, we heard that buyers were frequently frustrated with existing ABM offerings, feeling they over-promised and under-delivered.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

chiefmartech

NOVEMBER 7, 2023

Want to know what 2024 has in store for martech? I’m not talking about wild-eyed, hand-wavy, link-baity prognostications that proliferate in every year-end prediction season like that one Mariah Carey Christmas tune. I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months.

Webinar Metrics 109

Webinar Metrics Aggregators Paid Search Agency Analysis 109

Martech

NOVEMBER 6, 2023

Marketing automation allows marketers to speed up processes and increase efficiency. Many of these solutions take time and planning to implement. However, there are some quick wins your marketing organization can achieve by making small changes to your existing marketing automation program. They don’t take much effort to get going and they can bring good value to your business.

Marketing Automation 129

Marketing Automation Automation Planning Marketing Management 129

Navigate the Channel

NOVEMBER 8, 2023

Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in. By the same token, our prospects only know what our marketing tells them until they try our products. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. Lead generation is a crucial numbers game in marketing.

Lead Gen 65

Lead Gen Personalization B2B Marketing Ideal Customer Profiles 65

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant.

Paid Search Agency 316

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 316

Vision Edge Marketing

NOVEMBER 7, 2023

Whether you call it the Age of the Customer or the Engagement Economy, where customer have more power and choices than ever before, one thing is abundantly clear, an organization must be customer-centric to succeed. Placing the customer at the heart of your strategy is essential for creating and improving customer value and delivering an exceptional customer experience (CX).

Design 280

Design Best Practices Lead Ranking Multi-Channel 280

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media? We know that less than half of us do. 34% of us, to be exact.

Social Media 242

Social Media Top of Funnel Media Marketing Automation Services 242

Industrial Marketing Today

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

SEO 147

SEO Effectiveness Paid Search Agency Companies 147

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? Then the internet came along and changed the game. In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. They’re having full-blown conversations across various online platforms. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute.

Marketing Budget 208

Marketing Budget Marketing Analytics Tools Budget Programs Cost Per Thousand 208

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands.

Work Management 141

Work Management Marketing Management Customer Satisfaction Analysis 141

Ahrefs

NOVEMBER 8, 2023

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goals.

Optimization 139

Optimization Content SEO Social Marketing 139

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. There’s no question that SEO delivers a return on investment. That’s been proven over and over again. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature.

Lead Ranking 131

Lead Ranking Lead Scoring SEO Multi-Touch Attribution 131

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Content Marketing Institute

NOVEMBER 8, 2023

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

Research 131

Research Video Marketing Content Tools 131

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Ahrefs

NOVEMBER 9, 2023

In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.

Analytics 138

Analytics Marketing Analytics Tools Tools Tactics 138

Zoominfo

NOVEMBER 8, 2023

When a new lead enters your CRM system, the sales team should be primed to act. But one contact is just the starting point — to execute a modern go-to-market motion that embraces the entire account, sellers need the full context of everyone involved in making decisions. This is where traditional CRM systems, which often contain a patchwork of inaccurate or incomplete data, can fall short.

Buy 130

Buy Ideal Customer Profiles Marketing Analytics Tools Zoominfo 130

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable.

Outreach 129

Outreach Email Marketing Optimization Lead Ranking 129

Engagio

NOVEMBER 6, 2023

One of your most important jobs as a senior marketer is communicating the impact of marketing investment on business results. Without showing this clearly, it’s difficult to justify and defend the budget you need to be successful. The language, metrics, and reports you use matter. Choose the wrong ones, and you diminish marketing’s credibility across the organization.

CMO 126

CMO DemandBase Marketing Report Organization 126

Ahrefs

NOVEMBER 7, 2023

This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer is our competitive research tool.

SEO 137

SEO Practices Research Tools 137

33Across

NOVEMBER 7, 2023

33Across today announced that its identity resolution technology, Lexicon, enriches over 54 billion bid requests daily and is currently growing at a 42% rate every quarter. This exponential growth translates to a 10X increase in addressable scale integrated across. The post 33Across’ Lexicon Identity Solution Enriches 54 Billion Bid Request Daily appeared first on 33Across.

Companies 125

Companies 125

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Understanding and leveraging customer profitability Every company has a finite number of target customers who hear their value proposition better, need it faster, will pay more money for it and will stay longer.

Ideal Customer Profiles 127

Ideal Customer Profiles Profiling Marketing Management Intent Signal 127

Top Rank Marketing

NOVEMBER 8, 2023

As November marches ahead towards 2024, so to do exciting new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization , the industry continues to offer growth opportunities as well as unexpected shifts that often seem to happen so quickly they can be difficult to fully appreciate.

B2B Marketing 123

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 123

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. You might be wondering, what exactly are buyer personas, and why are they such a big deal? Well, you’re in the right place. In this blog post, we will demystify the concept of buyer personas for startups, shed light on their pivotal role, and equip you with the knowledge and skills to create them effectively.

Buyer Personas 123

Buyer Personas Startups Lead Ranking Psychographics 123