SmartBrief - Marketing

APRIL 21, 2024

Gartner’s most recent annual CMO Spend and Strategy Survey reports that 71% of CMOs feel their enterprise lacks sufficient budget or resources to deliver its marketing strategy successfully. until 2030. And, lately, CFOs are coming knocking more often — “tin cupping” for savings across the organization, if you will.

Enterprise Management 71

Enterprise Management Work Management B2B Marketing Marketing Management 71

Outgrow

FEBRUARY 28, 2024

trillion by 2030. The Natural language processing (NPL) market is projected to rocket past $112 billion by 2030 , transforming how we interact with technology. million by 2030. 79% of corporations have reported AI to be crucial for their success in 2024 with 50% of them wanting to automate their business strategy tasks.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Outgrow

FEBRUARY 25, 2024

trillion by 2030. The Natural language processing (NPL) market is projected to rocket past $112 billion by 2030 , transforming how we interact with technology. 79% of corporations have reported AI to be crucial for their success in 2024 with 50% of them wanting to automate their business strategy tasks. from 2023 to 2030.

Statistics 52

Statistics Outgrow Resource Management Stats 52

ClickZ

OCTOBER 23, 2020

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. The most recent AI survey by Bain and Company analyzed that organizations that make use of AI were 4.2 trillion to the global economy by 2030.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Nearly one in five respondents in this same survey expect to hire more people to take advantage of generative AI capabilities. The AI revolution screams career opportunity.

Marketing AI 101

Marketing AI Marketing Analytics Tools Generation Planning 101

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

chiefmartech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030. The results are pretty eye-opening. The results are pretty eye-opening.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

The Customer

JUNE 29, 2021

When asked whether AI systems being used by organizations will employ ethical principles focused primarily on the public good by 2030, 68% said they will not. 50% of survey respondents reported at least one experience they won’t return to in person after the pandemic is over, signaling a shift to digital-focused consumer behaviors.

Ethics 52

Ethics Peer-to-peer Privacy Cross-Selling 52

QuanticMind

JUNE 23, 2023

In fact, 37% of US women report consuming cannabis, and 28% say they use it at least once a month. Some of the most common reasons women report using cannabis include to reduce anxiety, to help with sleep, and to relieve pain. Women Women represent one of the largest untapped cannabis audience segments—and their consumption is booming.

Demographics 52

Demographics Forecasting Education Guidelines 52

sagefrog

DECEMBER 13, 2023

billion by 2030.[1] In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023. Regularly updating your website can allow users access to forms, surveys, questionnaires, and schedules, which can all be beneficial.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. 79% reported that AI helped them focus more on the selling part. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

TrustRadius Marketing

APRIL 17, 2022

billion in 2030. The second most automated form of marketing is Social media marketing, with 47% of marketers reporting some form of automation. Hubspot 2021) 66% of marketers reported seeing an increase in their department’s efficiency since implementing a marketing automation platform. Market Scope. Ascend2 2021).

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Mereo

FEBRUARY 2, 2022

Competition for skilled individuals has grown fierce — a reported 69% of employers are struggling to fill positions ( ManpowerGroup ). million people by 2030. In late 2021, a DDI survey revealed an 18% turnover rate of corporate leaders. organizations report having a dedicated employee experience program ( Forrester ).

Work Management 45

Work Management Marketing Management Paid Search Agency B2B 45

The Customer

MAY 25, 2021

Quick-Take: Studies that can’t be verified and may be untrue are much more likely to be cited in the media because they tend to be more interesting, researchers report. trillion by 2030 – a more than four-fold increase. Studies Most Likely to Be Wrong Are Read the Most. Customer Service Helps People Seek Connections.

Privacy 52

Privacy Ad Exchange Loyalty Digital Transformation 52

Customer Experience Matrix

MARCH 6, 2016

Although the company’s growth slowed a bit in 2015 (customers up 30% to 35,000; revenue up 25% to $100 million) CEO Clate Mask said the management has recently committed to a goal of five million customers by 2030. Adding insult to injury, their company provided small business financing, which isn’t even of interest to me.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Hubspot

MARCH 2, 2020

In 2018, over 70% of professionals reported that they at least occasionally work remotely. In fact, 67% of small businesses now report that they offer some sort of flexible work arrangement. According to a Cengage survey, over 70% of employers are primarily looking for soft skills when vetting entry-level employees.

Marketing AI 97

Marketing AI Paid Search Agency Planning Work Management 97

Litmus

MAY 4, 2021

One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030. 40% of Americans report that they have researched a brand’s DEI efforts prior to making a purchase, and of those, a quarter decided against making that purchase based on what they found.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Bannerflow

DECEMBER 8, 2021

Not only that, but an Unruly CTV survey found that 82% of the UK can access a connected TV. A GlobalData report also found that after reaching an industry value of $98 billion in 2020, mobile gaming is predicted to reach $272 billion by 2030. This makes CTV growth one of the biggest programmatic ad trends for 2022.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

PureB2B

JUNE 24, 2018

Variety became the most significant driver of Big Data investments, according to a survey by New Vantage Partners. Expected total business expenditure towards IoT will be at $6 trillion by 2021 , with a $15 trillion contribution to global GDP by 2030. Fast Growing IoT Networks. Artificial Intelligence is Becoming More Accessible.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 82% of marketers report that AI significantly influences their content creation plans. Slideshare) 80% of marketers using audience segmentation report a rise in sales. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

B2BMarketing.net

NOVEMBER 6, 2023

This discussion was based on the findings of our recent Propolis Community Sprint and survey on ABM. If you’d like to read the full report, just click here. Next generation ABM: How ABM is changing for an AI- driven world: a panel conversation 65% of jobs will be changing by 2030 and Ai is playing an integral part of this.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Hubspot

DECEMBER 11, 2019

In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. The World Economic Forum reports that millennials are logged on to social media for an average of two hours and 38 minutes daily while Gen Z logs on for two hours and 55 minutes.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Top Rank Marketing

OCTOBER 23, 2023

The most recent B2B Marketing Benchmark report from LinkedIn * showed that CMOs are under pressure to demonstrate marketing impact on the bottom line faster than ever. billion , and it’s set to reach $238 billion by 2030. The result, as Sara Lebow wrote for Insider, is that “B2B companies are fighting over increasingly limited spend.”

Inbound Marketing 120

Inbound Marketing B2B Marketing Planning Work Management 120

TrustRadius Marketing

MARCH 7, 2021

The third annual TrustRadius Women in Tech Report offers insight into these issues. We surveyed over 450 tech professionals (66% who identified as women). Top 9 Takeaways from the Women in Tech Report: COVID-19 severely impacted women in tech. Please share this report with your coworkers and leaders in your network.

Work Management 145

Work Management Enterprise Management Barriers Peer-to-peer 145

Martech

MARCH 15, 2023

Two years after the Covid-19 hit, the customer split between online and offline channels was at 61% and 39% respectively versus 56% and 44% in 2020, according to Salesforce’s 5th State of the Connected Customer Report. consumers said there was no excuse for a poor customer experience, according to a survey by Telus International.

Enterprise Management 97

Enterprise Management Marketing Automation Services Work Management Marketing Analytics Tools 97

Salesforce Marketing Cloud

NOVEMBER 8, 2021

Fewer than one-third (32%) of customers view these corporate commitments as meaningful, according to a recent Salesforce survey of nearly 2,400 adults in the U.S. Their teams are often small, and their success depends on cooperation from other people throughout the company, most of whom don’t report to them. Get employee buy-in.

Marketing & Strategy 98

Marketing & Strategy Work Management Business Lead Ranking 98

Marketing Insider Group

OCTOBER 25, 2021

In the 2002 movie Minority Report, the character John Anderton, played by Tom Cruise, is bombarded by a series of personalized ads calling him by name as he walks through the city. In fact, 80% of consumers said that they’d be more likely to do business with a brand that provides a personalized experience, as per a survey by Epsilon.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Single Grain

AUGUST 3, 2023

billion by 2030. More conversion and attribution tracking tools are becoming more compliant with privacy laws, making it possible to report on various metrics while respecting user data. More advertisers are generating results from contextual targeting, and this strategy will be worth $562.1

Display 52

Display Advertisements Advertising Trends 52

Televerde

OCTOBER 30, 2019

Here’s a fun one for you: In survey after survey, marketing is listed as one of the least valuable professions to humanity, scraping the bottom alongside politicians and civil servants. 38% of jobs could be replaced by AI by the year 2030. DemandGen Report, 2017). (Curata, 2019). On the marketing profession: 9.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

PureB2B

JUNE 24, 2018

Variety became the most significant driver of Big Data investments, according to a survey by New Vantage Partners. Expected total business expenditure towards IoT will be at $6 trillion by 2021 , with a $15 trillion contribution to global GDP by 2030. Fast Growing IoT Networks. Artificial Intelligence is Becoming More Accessible.

Enterprise Management 132

Enterprise Management Marketing AI Trends Marketing Management 132

Single Grain

JULY 19, 2019

The robots can read license plates, report suspicious activity and collect data to report to their owners.” As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.”

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

The robots can read license plates, report suspicious activity and collect data to report to their owners.” As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.”

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Martech Advisor

OCTOBER 14, 2019

This is not news, even back in 2015, a report published in ARC Journals, showed that 69% of surveyed customers ‘strongly agreed’ on the strong correlation between their retention and their satisfactory experience with the brand / company. When we don’t like it, we tell even more people about it.

Work Management 92

Work Management Marketing Management Design Examples 92

Single Grain

DECEMBER 6, 2019

The robots can read license plates, report suspicious activity, and collect data to report to their owners.” Surveys show that: Chatbots will power 85% of customer service by 2020. For example, Microsoft and Uber use Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145