CMSWire

FEBRUARY 22, 2024

Explore Umbraco's journey in 2023 and its ambitious plans for 2024, including enhanced features and a focus on professional development. Continue reading.

CMS Development 96

CMS Development Features Digital Experience Platform Trends 96

Content Science Review

DECEMBER 19, 2023

Ready yourself for the new year with 2024 content predictions and plans from leaders at Mastercard, Chewy, AT&T, Content Science, and more.

Content 52

Content 52

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 124

Enterprise Management Work Management Marketing Management SMB 124

sagefrog

DECEMBER 13, 2023

As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023. billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Forrester B2B

AUGUST 24, 2023

Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.

Planning 82

Planning Demand B2B Marketing Account Based Marketing 82

ANNUITAS

DECEMBER 11, 2023

2023 was a pivotal year, and ANNUITAS expects much to change in 2024. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024. How will this change in 2024? This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? The Resurgence of Traditional Tactics in the Average B2B Marketing Plan: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Onward and upward!

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

The Marketing Blender

DECEMBER 20, 2023

Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up. Email marketing, for instance, can backfire when used for cold lead generation without thoughtful planning. Contact us today to learn how our team can help you create a successful B2B marketing plan. Onward and upward!

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. In 2024, it’s time to truly know your audience by tapping into data. The Canva team also utilizes very specific channels plans for each social platform. to get through. What else is important to them?

Rules 151

Rules Planning Brand Identity Branding 151

DivvyHQ

DECEMBER 14, 2023

With so much in flux in the marketing world, prepping for 2024 probably has you feeling overwhelmed. Check out our latest blog post from guest contributor Ryan Robinson to learn how to plan and prepare client campaigns and content programs in six simple steps.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Planning 75

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. com The post Top 50 Global Thought Leaders and Influencers on Retail 2024 first appeared on Thinkers360. Congratulations to all our Retail influencers who participated!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

Efficiency 135

Efficiency Ideal Customer Profiles B2B Marketing Planning 135

Martech

OCTOBER 12, 2023

However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to AI to help them succeed. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN.

Planning 129

Planning Marketing Budget Creation Marketing Budget B2B Marketing 129

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. That same study found that approximately 70% of businesses planned to increase their software investments in 2023. Here in 2024, content marketers should feel confident.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) first appeared on Thinkers360. Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

SocialPilot

JANUARY 4, 2024

Dive with us to see what are the most popular social media holidays in 2024 that you and your team can leverage. But with a holiday for every imaginable term, knowing which to target and what to let go of can boost your organic reach and also save you time and effort.

Social Media 98

Social Media Media Planning Social Marketing 98

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Develop an SEO Content Strategy: Align content planning with SEO goals, focusing on high-quality, relevant content organized by key solution-related topics. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. com The post Top 50 Global Thought Leaders and Influencers on Education 2024 first appeared on Thinkers360. Congratulations to all our Education influencers who participated! 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) first appeared on Thinkers360.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

DECEMBER 20, 2023

It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 10 top marketing podcasts for 2024 appeared first on MarTech. Get MarTech! In your inbox.

Marketing AI 121

Marketing AI Ethics Planning Paid Search Agency 121

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. com The post Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 first appeared on Thinkers360. Congratulations to all our Business Continuity influencers who participated!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. The post How to automate and personalize your content in 2024 appeared first on Seismic. If you haven’t already, please check out the first , second, and third posts in the series.

Automation 105

Automation Personalization Allocation Marketing Management 105

HG Data

APRIL 4, 2024

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage.

Vendors 52

Vendors Spending Planning Digital Transformation 52

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

SocialPilot

JANUARY 5, 2024

Are hashtags still relevant in 2024? The kit contains: Hashtag Calendar – A social media calendar filled with trending hashtags and content ideas for each day of 2024. So how do you decide which holiday to choose and which one to write off your 2024 holiday calendar? Your objective : What are your campaign plans?

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Sprout Social

JANUARY 29, 2024

This year, plan for more changing audience preferences and deeper social media fragmentation. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Make 2024 the year of standing out instead of blending in, and become the recognizable brand on social you know you can be.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

B2B Marketing Directions

JANUARY 7, 2024

Like many marketers, I used the final few weeks of 2023 to reflect on what happened during the year and plan for 2024. Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? 2024 will be all about innovation, authenticity, and connectivity in marketing.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. com The post Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 first appeared on Thinkers360. Congratulations to all our Legal & IP influencers who participated! 4 Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

B2B Marketing Directions

SEPTEMBER 3, 2023

The fourth quarter of 2023 is only a few weeks away, and that means many B2B marketing leaders will soon begin planning for next year. Marketing planning processes vary considerably across companies. The planning process in smaller companies tends to be less formal. Mission occupies this pivotal position for two reasons.

Planning 63

Planning Marketing Plans Terms and Conditions Paid Search Agency 63

MarketMuse

DECEMBER 12, 2023

Annual content planning for your blog can be arduous. Here’s how MarketMuse helps you create a winning plan to meet marketing goals.

Planning 87

Planning Practices Best Practices Content 87

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. com The post Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 first appeared on Thinkers360. Congratulations to all our Health & Safety influencers who participated!

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. com The post Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 first appeared on Thinkers360. Congratulations to all our Diversity and Inclusion influencers who participated!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Visitor Queue

FEBRUARY 1, 2024

By including social selling in your revenue generation plan, you can attract new customers, […] The post 8 Beginner Tips for Social Selling in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic. It aims to improve your relationship and reputation with both current and prospective customers.

Tips 77

Tips Social Media Advertisements Advertising 77

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America) first appeared on Thinkers360. Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 111

B2B Marketing Trends B2B Planning 111