Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. But what exactly are the best content marketing practices? Not convinced?

Marketing Budget 225

Marketing Budget Work Management Marketing Management Marketing Budget Creation 225

Launch Marketing

APRIL 5, 2023

B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity. Continue to Use Email Marketing to Promote Content: 75% of B2B marketers use email newsletters to distribute content. Read on for more.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Liveintent

DECEMBER 13, 2022

In 2023, prioritize building and taking control of your data, all of it, so you can close the loop on your efforts and survive disruption spurred on by tech giants and legislative changes. Not only does NYT monetize its email newsletters, but it cross-promotes its many products and newsletters.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

Sprout Social

OCTOBER 26, 2023

billion worldwide in 2023 The influencer marketing industry was worth just $1.7 billion in 2023 and is projected to reach $22.2 Promoting your influencer content can help improve the overall reach of your campaigns. billion in 2023 Brands are expected to spend $30.81 billion back in 2016. It hit $16.4 It hit $15.2

Statistics 124

Statistics Marketing Budget Advertising Agencies Marketing Strategy 124

Only B2B

DECEMBER 29, 2022

So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Marketing Insider Group

AUGUST 1, 2023

Net Promoter Score (NPS) Net Promoter Score, or NPS, is the word-of-mouth reputation of your business. ” Then, subtract the percentage of detractors (those who respond with a score of 6 or lower) from the percentage of promoters (those who respond with a score of 9 or 10).

Social Media 216

Social Media Cost Per Click Cost Per Thousand CPM 216

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. Voice Search: A Game-Changer Voice search has been steadily gaining popularity , and in 2023, it’s expected to become a game-changer. This includes optimizing video titles, descriptions, and tags.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising. rise in search spending in 2023 compared to an 8.9%

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Webbiquity

OCTOBER 17, 2023

Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” App promotion campaigns least common, at just 1.2%. CPM) or sales ($2.39

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Social Media Stats Marketing Report Paid Search Agency 311

SmartBug Media

NOVEMBER 9, 2023

Welcome to our blog series, where we highlight the latest updates from Klaviyo! October 2023 Age Gating: SMS Marketing for Alcohol Brands and Merchants Learn More > Klaviyo Update Details Unlock SMS marketing for alcohol brands and merchants with Klaviyo’s Age Gating solution.

Product 59

Product SMS Advertising Agencies Paid Search Agency 59

Bannersnack

FEBRUARY 7, 2023

As you probably know, banner advertising means using graphic banners to promote a brand or specific products or services. What Are Banner Ad […] The post Most Commonly Used Print and Web Standard Banner Sizes in 2023 appeared first on Creatopy Blog. 16 minutes read Let’s talk banners. Digital and print banners.

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Banners Banner Ads Advertisements Advertising 98

SmartBug Media

JANUARY 16, 2023

For B2B companies, 2022 was one for the books—and, unfortunately, there’s no guarantee that 2023 will be any easier. The B2B winners of 2023 will be the businesses that prioritize their inbound marketing strategies and align them with their target personas. Create Highly-Tailored Blogs for Each Persona. You made it! Don’t worry!

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! This blog will explore the latest product updates and how they can benefit your business. INBOUND 2023 SMS Messaging Roundup *SMS is available as an add-on at Marketing Hub Pro+ **SMS is only available to U.S.

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Hubspot CMS Development Marketing AI Product 59

ClearVoice

NOVEMBER 25, 2022

To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Let’s get started. AI-assisted content.

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Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

APRIL 26, 2023

HubSpot’s new AI content assistant (beta) can help your team quickly create ideas, outlines and drafts for blogs, landing pages, emails and other content without leaving HubSpot or learning a new tool. This release promotes higher-quality data for more accurate reporting and decisions. Get MarTech! In your inbox.

Knowledge Base 87

Knowledge Base Hubspot Validation Landing Pages 87

Valasys

JANUARY 9, 2023

Guide To Start a MarTech Blog In 2023. Blogging as a way to create content and reach audiences has been around since the late 1990s. Blogging has become a crucial tool for businesses to connect with their customers and boost online visibility as a result of the growth of digital marketing. Twitter) to promote your blog.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

Predictive Response

JANUARY 7, 2023

Sometimes they also include articles, blogs, and even customer testimonials. Promotional Emails. The goal for promotional emails is to speed up the purchasing process and encourage subscribers to take some kind of action.This type of email falls into the Consideration and Loyalty stages of the digital marketing funnel.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Scoop.it

APRIL 13, 2023

2023 is here, and what do we have ? Consider using them for content promotion, and don’t forget about other calls to action for viewers to interact with your channel. 5) Promote It Like a Boss and Analyze the Results Engaging content and relevant videos are all well and good. Try YouTube advertising or cross-promotion.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

ClearVoice

MARCH 9, 2023

Fast forwarding to 2023, keywords are still important. And while blogging was commonplace, it wasn’t in wide use. So, your 2023 B2C content strategy checklist might include the following: Refreshing your website design to make it more content-rich and user-friendly. Content must continually drive audience engagement.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Trade Press Services

JANUARY 2, 2024

As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!) The saying, “The only constant in life is change,” comes up frequently in our blogs and newsletters.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Bannersnack

NOVEMBER 16, 2023

6 minutes read Facebook events are a great way to promote your upcoming appearances, conferences, meet-ups, online sales, product launches, etc. Whether you’re organizing an online or offline event, Facebook events can help you increase its visibility and the number of attendees.

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Facebook Practices Best Practices Banners 52

Optinmonster

DECEMBER 19, 2023

Do they have any promotions going on? Use promotions in your eCommerce sales to improve conversion rate and increase sales. Sign Up with OptinMonster The post 7 eCommerce Business Challenges in 2023 and How to Solve Them appeared first on OptinMonster. What platforms are they using to connect with potential customers?

eCommerce 84

eCommerce Marketing Management Business Budget Programs 84

Only B2B

JULY 5, 2023

As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. In 2023, demand generation is witnessing significant transformations, influenced by evolving buyer behaviors, emerging technologies, and data-driven approaches.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Optinmonster

AUGUST 23, 2023

In this article, we’ll delve deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing 2023 Global Report” by Semrush. 23.84% of high-performing blogs are published every day. Organic content brings better ROI than paid content.

Statistics 77

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 77

Buffer

JANUARY 23, 2023

Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. We've been trying out a new way to promote our blog posts on Instagram Stories I’ve recently been filming videos for our Instagram stories where I highlight the key points of an article.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Digilant

SEPTEMBER 25, 2023

Every advertiser knows the importance and challenges of the holiday shopping season — and the 2023 season will be no different. Check out the previous blog, Three Ways To Reach Online Shoppers This Holiday Season , for insights into key media strategies and tactics to move the needle with consumers this year. trillion and $5.23

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

Valasys

SEPTEMBER 22, 2023

In this blog post, we’ll explore the top B2B influencer marketing strategies for 2023 and delve into essential aspects such as influencer selection, ROI measurement, best practices, relationship building, and the utilization of industry experts. million followers, to promote a new pet product.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Outbrain

DECEMBER 19, 2022

You’ve done all the heavy lifting to produce a value-packed blog post that would resonate with your target audience and possibly even drive conversions. But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Optinmonster

AUGUST 19, 2023

The Market Value of Affiliate Marketing Exceeds $17 Billion Affiliate marketing has become a successful business worth more than $17 billion (as of 2023). By the end of July 2023, the interest in this term reached a high of 100, which is the highest it has ever been. Blogging secures the third spot, with 65% of marketers doing it.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

seo.co

JANUARY 1, 2023

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

seo.co

JANUARY 3, 2023

That means that local SEO is the name of the game when promoting your law firm online. Try adding unique articles or blog posts about those topics too. This is why you should publish blog posts that provide useful and informative information about your practice area. Optimize Your Website for Local Search. Contact Us Today!

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 98

Sana Commerce

SEPTEMBER 27, 2023

Some of the reasons for preparing your web store ahead of time include: -Ensuring your web store can handle concentrated sales To cash in on the high-intent traffic, B2B web stores should consider having promotions activated by the end of October. With holiday promotions in mind, update product listings and descriptions. Read our blog.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

SpotMe Blog

JULY 28, 2023

In-person events have certainly made a comeback in 2023 after nearly 3 years of virtual-only. Built-in tools allow you to easily manage registration , create badges, and send email campaigns to promote your event. Targeted Marketing A good in-person event platform also provides tools for promoting your event and driving registration.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. In this blog, we’ll teach you everything you need to know about driving growth for your business with content marketing. Your content marketing strategy must start with a deep knowledge of your target customers.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Marketing Insider Group

MAY 1, 2023

91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 75% of people watch short-form video content on their mobile Source: Inside Intelligence Whether it’s a blog post , TikTok, or YouTube video, 66% of consumers find short-from videos to be the most engaging.

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Statistics Video Marketing High Quality Lead Stats 315

Marketing Insider Group

APRIL 17, 2023

AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. How Often Should You Blog? Blog Post Frequency Research By Michael Brenner Are you working hard at your content marketing game but lacking the results you expected? No problem.

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Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

Outgrow

APRIL 21, 2023

Outgrow Emerges as a Leader in G2 Spring Awards 2023! We have exciting news—Outgrow is the winner of G2’s Spring Award 2023! It is easy to use and provides a range of features perfect for interactive content creation and promotion. The post Outgrow Emerges as a Leader in G2 Spring Awards 2023!

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Outgrow Budget Programs High Quality Lead User-Generated Content 52