SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. It helps you to evaluate your steps and learn from others’ mistakes.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. We’ve long known that bots are a nuisance on blogs, etc.,

Marketing AI 87

Marketing AI Work Management Marketing Management Vendors 87

SpotMe Blog

MAY 31, 2023

At in-person events, you can make eye contact, pick up on body language and tone, shake hands, and truly engage with others. Map out key milestones and deadlines in a detailed event brief to keep yourself on track. While technology has made remote interactions more accessible, nothing quite compares to being in the same room.

Planning 52

Planning Personalization Work Management Best Practices 52

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Top posts: Track competitor posts performing the best.

Planning 99

Planning Paid Search Agency Advertising Benchmark Analysis 99

Scoop.it

FEBRUARY 1, 2024

Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor. Win: Google Loves Original Content Google is a huge fan of unique content , especially if you’ve created your content with an eye on SEO.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Stevens & Tate

SEPTEMBER 20, 2023

It involves various strategies and activities to promote business, build awareness, and drive conversations. Digital advertising, however, is a subset of digital marketing, specifically focused on promoting products or services using online advertising channels. Mobile dominance: The number of mobile users in 2023 is estimated at 6.8

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. Most of the trends of 2023 remain in store for 2024, so you’d be forgiven for thinking it looks much the same.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

MARCH 27, 2023

It should cover everything in between and begin with strategy and end with tracking. You can position your brand as an authority in the field by writing blog posts or how-to guides. You should keep an eye on these crucial metrics over time to determine whether your sales enablement strategy is actually effective.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

sagefrog

NOVEMBER 14, 2023

Generate Direct Leads through Targeted Outbound Channels Outbound marketing channels, including paid ads and promoted social posts, are invaluable for generating direct leads in the B2B market. Extend the value of these longer-form assets with structured email campaigns, recap blogs, and well-designed social media posts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

illumin

FEBRUARY 20, 2024

million in 2023. It’s important to develop mobile banner ads that are eye-catching, have a striking message, and are specifically targeted to those who will likely engage with them. An example would be Meta’s mobile app having a Promoted Post feature that integrates the ad seamlessly with a user’s news feed.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Tiecas

MAY 17, 2024

Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers. This could include blog posts, articles, white papers, case studies, videos, webinars, and more. Strategic Framework for Industrial Website Design But where do you begin?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

DealSignal

MAY 8, 2023

In track, we pour on the juice in the last 10 meters of a 100-meter sprint, push ourselves with every muscle, and lean into the tape at the finish line. Your bonus, your 2023 budget, or even your job may depend on it. It’s the same with marketing play. It’s no different when it comes to achieving a revenue goal.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

ClearVoice

JANUARY 8, 2024

In this blog post, we’ll cover: The importance of regularly refining marketing goals How to assess performance against goals Some techniques for refining marketing goals Best practices for continuous goal improvement How to integrate feedback loops into your marketing strategy The Importance of Regular Goal Evaluation Times change.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Identify influencers with a track record of successful campaigns in [specific industry or product category].

Sales Management 90

Sales Management ROI Planning Work Management 90

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! Social media platforms like LinkedIn, Twitter, and Facebook also provide analytics tools you can use to track metrics. What Is Audience Engagement? Social media analytics.

B2B Thought Leadership 280

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 280

Huptech Web

MARCH 2, 2023

Social commerce is also an effective way for businesses to market their products and services since they can track the effectiveness of their campaigns in real-time and adjust accordingly. Businesses can use social media platforms to promote their products, engage with customers in real-time, answer questions, and provide support.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Digilant

OCTOBER 16, 2023

Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle. Display advertising is a form of online advertising that uses visual elements — whether that’s images, videos, graphics, or animations — to convey a marketing message or promote a product or service.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Outgrow

OCTOBER 7, 2021

billion users on Instagram by 2023. . 6 Build a Community through your Blog. Create a strong web presence through ecommerce content marketing strategies like writing blogs that aren’t an extended sales pitch. These blogs must provide value and make your prospects feel that they really are a part of a community.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. With some extra promotion in the final days and weeks, you can turn the tide and make your event a success. Use social media, email marketing, and promotional partnerships to spread the word.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SalesIntel

MARCH 27, 2023

Mike and James will showcase how programmatic advertising is a viable, scalable, and efficient approach to driving the pipeline for B2B marketers in 2023 (not just B2C marketers!) A: They should experiment first and foremost because the capability is there and tracking exists. What trends are you keeping an eye on over the next year?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

CoSchedule

SEPTEMBER 2, 2022

Advertisers now must allocate budgets with incomplete information without the ability to track and attribute user actions. As Google plans to roll out similar privacy-oriented changes by 2023, many businesses face unprecedented customer acquisition costs. Are previous customers bombarded with promotional and sales emails?

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. Tracking user behavior, your online store’s content can be specifically geared to each customer.

eCommerce 197

eCommerce Tactics Budget Programs Work Management 197

Optinmonster

SEPTEMBER 12, 2023

Generating consistent and engaging blog ideas can be challenging. If you’ve ever found yourself searching for fresh blog post ideas or pondering over the most trending blog topics, you’re not alone. The quest to discover what to blog about is a universal challenge, but fear not! Virtual Reality: Beyond Gaming.

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

Single Grain

JUNE 21, 2023

In this post, we’ll explore effective methods to learn digital marketing in 2023 and provide practical tips from industry experts. It’s easy to build anything with WordPress, including a blog, newsletter, link in bio, video, store or a course. Monitor results, identify what works, and optimize accordingly.

Paid Content 98

Paid Content Practices Advertising Agencies Paid Search Agency 98

Single Grain

JULY 7, 2023

The Difference Between Outsourcing Marketing and Advertising Marketing and advertising are two distinct but closely related aspects of a business’s overall strategy to promote products or services, and they are often used interchangeably. and traditional media (TV, radio, print, etc.) digital, social media, TV, radio, etc.).

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52

Single Grain

JUNE 27, 2023

In this blog post, we will delve into practical strategies to streamline your recruitment process and attract top marketing talent in 2023. Look for individuals who have excelled in marketing roles within those companies, particularly those who have received multiple promotions. But how do you go about doing that?

Paid Content 52

Paid Content Paid Search Agency Enterprise Management Advertising Agencies 52

accelerate agency

FEBRUARY 27, 2023

Best practices for SaaS website designs that convert 10 Best SaaS websites Kajabi Petal Ghost Toggl Track Ramp Dropbox HubSpot Slack Mailchimp Spotify Be inspired by the best SaaS website examples FAQs about SaaS websites What is a SaaS website? Plus, the site’s clean, eye-catching, and easy to navigate. What makes a good SaaS website?

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

accelerate agency

FEBRUARY 27, 2023

Best practices for SaaS website designs that convert 10 Best SaaS websites Kajabi Petal Ghost Toggl Track Ramp Dropbox HubSpot Slack Mailchimp Spotify Be inspired by the best SaaS website examples FAQs about SaaS websites What is a SaaS website? Plus, the site’s clean, eye-catching, and easy to navigate. What makes a good SaaS website?

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

Optinmonster

NOVEMBER 14, 2023

In this blog, I will discuss what content marketing strategy is, its significance, and how to effectively create a content marketing strategy. This is a brief statement that makes it easier to focus on what’s important – and what’s not – in creating your content so your content marketing strategy stays on track.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Zoominfo

MAY 18, 2023

Recruitment marketing requires talent acquisition professionals to think like marketers, applying inbound and outbound marketing tactics to promote not just open positions, but their overall employer brand. Why Invest in Recruitment Marketing?

Paid Content 130

Paid Content Resource Management Marketing & Strategy Marketing Strategy 130

Directive Agency

MARCH 3, 2023

Here are some creative marketing ideas to get the conversion rates you want to see in 2023. They even reimagined the way we create company blogs by designing one in the form of a calendar. Then, track the performance of your content to identify your most valuable pieces. Take, for instance, Notion.

Marketing AI 59

Marketing AI Paid Search Agency Creativity Conversion 59

Valasys

JULY 20, 2023

Welcome to the Ultimate Guide to Ecommerce Link Building in 2023, your ticket to unlocking the power of online reputation and skyrocketing your online success. We are aware of the latest trends and techniques that can give us the competitive edge in 2023? That’s the power of ecommerce link building.

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Promote redirections from the platforms that are performing best. Things to do: Blogs, Online Ads, Videos, Infographics, Branded Ads, social media.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Huptech Web

AUGUST 4, 2023

But what is in store for us, merchants in the Summer 2023 Edition, and how will it change the future of business? An average B2B blog post takes roughly 4 hours to write. Expressive branding, eye-catching graphics, appealing statements, and even video headers are all available to create a unique shopping experience!

Bundling 52

Bundling Enterprise Management Work Management Business 52

SpotMe Blog

JUNE 28, 2023

You can promote your webinar to attract signups and get contact information from attendees. To clearly lay out your goals from the beginning and keep track of them, store them in a structured event brief. But you don’t want to have to track event metrics and KPIs manually. Lead generation.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

SpotMe Blog

JUNE 29, 2023

Pharmaceutical marketing, or pharma marketing, involves promoting prescription drugs and medical devices to healthcare professionals (HCPs), patients, and consumers. Pharmaceutical companies invest heavily in marketing to promote their products and connect with HCPs. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52