Martech

JULY 13, 2023

So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Taboola added several new generative AI features.

Paid Search Agency 89

Paid Search Agency Product Urgency Marketing Enterprise Management 89

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SalesGrape

NOVEMBER 18, 2023

In recent times, businesses have recognized the importance of personalization and customization in their marketing efforts. Personalization and Customization: Harnessing Data for Targeted Outreach One of the key trends shaping telemarketing in 2023 is the increased focus on personalization and customization. billion by 2023.

Telemarketing 52

Telemarketing Lead Generation Marketing AI Trends 52

Outgrow

FEBRUARY 25, 2024

Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

Marketing AI 104

Marketing AI Enterprise Management Work Management Marketing Management 104

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 103

Marketing AI Digital Asset Management Enterprise Management Gartner 103

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Marketing AI 84

Marketing AI Budget Programs Acquisitions Startups 84

Litmus

MAY 16, 2023

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? So, what’s the “right” way to use AI in email marketing ?

Marketing AI 76

Marketing AI Email Marketing Practices Paid Search Agency 76

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 112

ROI Marketing Attribution Cost per Acquisition Work Management 112

QuanticMind

JUNE 30, 2023

Google Integrates Search, Shopping Ads into AI Chat [:01] Google is integrating ads into its conversational generative AI platform, Search Generative Experience (SGE), which allows users to converse with Google about their interests and needs. Thanks, Google, don’t mind if we do! If you’re going to audition, make sure you stand out.

Paid Search Agency 52

Paid Search Agency Demand Generation Agencies API Advertising Agencies 52

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Click-through rates average 2.6%

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Martech

AUGUST 21, 2023

AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. Many “packaged” CDP offerings have bundled data science that performs critical predictive AI with relatively minimal configuration.

Marketing AI 96

Marketing AI Segmentation Rules Paid Search Agency 96

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

Email Marketing 86

Email Marketing Planning Privacy Verticals 86

Salesforce Marketing Cloud

FEBRUARY 7, 2024

However, ESG practitioners can tap into generative artificial intelligence (AI) to streamline this operation. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures. billion in 2023 to nearly $65 billion in 2027.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Valasys

MARCH 10, 2023

With the growing importance of marketing and sales, every enterprise is trying to stand out in the race. As businesses push for better growth and improved ROIs, the need to revitalize their marketing efforts is only becoming ever so important. The advent of marketing and sales automation is timed to perfection.

Top of Funnel 52

Top of Funnel Automation Trends Marketing AI 52

Optinmonster

DECEMBER 19, 2023

Use tools that offer robust data privacy features to overcome this eCommerce business challenge. Challenge #3: Retaining Customers It’s a known fact that it costs 5 times more to earn a new customer than to keep an existing one. Most eCommerce sites price products based on their operational costs, competitors, or guesswork.

eCommerce 84

eCommerce Marketing Management Business Budget Programs 84

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

SalesIntel

MARCH 8, 2023

After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. Integrations: Ensure that the application is compatible with your marketing stack.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Only B2B

AUGUST 21, 2023

Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. Time and Cost Savings The time and costs associated with manual data cleansing are substantial. Automation significantly reduces the time required for data cleansing, resulting in substantial cost savings.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 43

Forecasting Paid Content Marketing AI Allocation 43

Salesforce Marketing Cloud

JANUARY 3, 2023

The road map for success in 2023 and beyond is about adapting to economic uncertainty in ways that make you a true customer company. Use automation and AI to drive cost savings and efficiencies. Use automation and AI to drive cost savings and efficiencies. Help your teams become more flexible and agile.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Marketing Management 52

Modern B2B

DECEMBER 4, 2023

One of the most significant advantages of this system is the reduced reliance on complex coding skills, making it more accessible to all marketers. During this trial, Jerry Dischler, Google Ads VP, admitted to the lack of transparency in communicating cost adjustments, raising concerns among advertisers.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Modern B2B

NOVEMBER 16, 2023

One of the most significant advantages of this system is the reduced reliance on complex coding skills, making it more accessible to all marketers. During this trial, Jerry Dischler, Google Ads VP, admitted to the lack of transparency in communicating cost adjustments, raising concerns among advertisers. The post Keeping pace 2.0:

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Salesforce Marketing Cloud

FEBRUARY 2, 2023

It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies. These include the following: Artificial intelligence (AI) AI describes computers that can “think” like humans.

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Digital Asset Management 114

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 114

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. Also on the radar is the way consumers are becoming increasingly concerned with privacy.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

You expect great things from the largest AI event of the year, and Dreamforce 2023 won’t disappoint. It’s no secret that AI is already transforming industries. But the success of AI depends on an effective data strategy, data governance, and security. Reimagining Analytics for the AI Era AI is changing everything.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 104

Email Marketing Gartner Peer-to-peer Privacy Policies 104

SpotMe Blog

JULY 28, 2023

Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Valasys

JULY 18, 2019

Doug Theis, Director of Market Strategy at Expedient stated the imperativeness of cybersecurity as follows: “A security system with several layers is difficult to hack. Artificial intelligence aids cybersecurity by improving methods of analysis & understanding of cybercrimes by the security experts.

Marketing AI 49

Marketing AI Enterprise Management Work Management Marketing Management 49