sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Litmus

MAY 16, 2023

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? So, what’s the “right” way to use AI in email marketing ?

Marketing AI 78

Marketing AI Email Marketing Practices Paid Search Agency 78

ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. AI-powered content creation tools are smarter than ever. Now, AI can create human-like text for social media, blogs, and emails. Could you even tell?

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? So instead of, “Will marketing be replaced by AI?”

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Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). And that’s no surprise: These AI tools are in their toddler phase.

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Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency.

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Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. AI content detection is hard and getting harder.

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Martech

MAY 26, 2023

Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. Why is AI okay sometimes but not others? In my opinion, it’s always okay — when used ethically.

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Marketing AI Work Management B2B Marketing Management 90

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. For the most part, generative AI tools fall into two broad categories: Text-based tools like ChatGPT. OpenAI: One and done?

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Marketing AI Enterprise Management Ethics Sample 97

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

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Salesforce Marketing Cloud

FEBRUARY 7, 2024

However, ESG practitioners can tap into generative artificial intelligence (AI) to streamline this operation. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures. billion in 2023 to nearly $65 billion in 2027.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Content Standard

FEBRUARY 20, 2024

It’s no surprise that Merriam-Webster’s 2023 word of the year was “authentic.” Generative AI is at the center of this phenomenon. But that doesn’t mean AI-generated content isn’t valuable. And remember, it’s not always an either/or decision—to AI or not.

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Storytelling Transparency Trust Marketing Opinions 86

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

FunnelEnvy

JANUARY 22, 2024

In response to ChatGPT’s meteoric adoption rate, Google has significantly updated its algorithm and content guidelines in 2022 and 2023. Google has been scrambling to adjust to the tidal wave of AI content that is just beginning to build. For content production, human supervision of AI content is vital.

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Generation High Quality Lead Guidelines Top of Funnel 62

Marketri

DECEMBER 11, 2023

As we bid farewell to another transformative year, I’m delighted to pause and take a moment to reflect on the journey we’ve shared in 2023. So, let’s revisit some of Marketri’s most popular blogs that have stirred conversation, sparked inspiration, and championed marketing excellence throughout the past year.

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Planning B2B Thought Leadership CMO Ethics 62

Convince & Convert

FEBRUARY 21, 2024

That’s according to OpenAI CEO Sam Altman in 2023. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT.

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Training Lead Ranking Phishing Paid Search Agency 155

Huptech Web

MARCH 16, 2023

In this blog, we will delve deeper into what eCommerce personalization is. Advances in technology, particularly in artificial intelligence and machine learning, have made it easier than ever for businesses to offer personalized experiences to their customers. What is eCommerce Personalization?

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eCommerce Trends Personalization Marketing AI 52

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

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Paid Content Enterprise Management Cost Per Thousand Work Management 96

SalesIntel

AUGUST 2, 2023

While Lusha has been a prominent choice for obtaining contact information, 2023 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Real-time updates and AI-powered insights equip sales teams to stay ahead.

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Lead Ranking Zoominfo Lead Scoring Outreach 40

Sana Commerce

NOVEMBER 10, 2023

On the other hand, digital commerce encompasses a broader spectrum, incorporating not just transactions but also electronic data interchange, online marketing, analytics, user experience mapping, supply chain management, product descriptions, and more.

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Enterprise Management Marketing AI Work Management Marketing Management 52

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Read on (or jump ahead!):

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Email Marketing Design Trends Work Management 91

Outgrow

JANUARY 6, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Moe Kiss for our monthly podcast – ‘ Marketer of the Month ’! Using AI in marketing for enhancing advertising efforts in the upcoming years. How the demise of browser cookies has ushered in a Golden Age of digital marketing.

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Marketing AI Paid Search Agency Advertising Agencies Ad Exchange 52

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today? situation].”

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Outgrow

APRIL 17, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! AI as the foundation for telecom transformation, reducing costs and expanding revenue streams. Identifying opportunities and recommending unified frameworks for AI in telecom.

Network Marketing 52

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Champion Communications

FEBRUARY 1, 2023

The AI chatbot has sent journalists scrambling to report on everything from students cheating on their coursework to BuzzFeed using ChatGPT to produce more of their second-rate quizzes and content. Within five days of its launch, the AI bot had already surpassed 1 million users. Work smarter, not harder, as they say.

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Public Relations PR Ethics User-Generated Content 62

Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. In today’s modern factory, machines have become increasingly connected and data-driven.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Single Grain

JUNE 29, 2023

In recent years, artificial intelligence’s impact on various industries, including marketing, has been undeniable. Marketing AI is a transformative way to approach existing marketing strategies by using advanced technology.

Marketing AI 52

Marketing AI Paid Content Paid Search Agency Advertising Agencies 52

ClearVoice

JULY 28, 2023

It seems like artificial intelligence has completely transformed the content marketing world overnight. Across industries, some companies have rushed head-on into using AI — sometimes with disastrous results. In this post, we will explore the common mistakes marketers make when using AI.

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Blue Flame Thinking

NOVEMBER 15, 2023

Using AI in business is gaining serious traction. Unless you’ve been living in the remote woods of Canada for the last year (and the Yukon is b-e-a-utiful, by the way), you’ve seen artificial intelligence exploding everywhere. Harnessing the power of AI within companies is the future. How do AI models work?

Marketing AI 72

Marketing AI Paid Search Agency Companies Long Tail Marketing 72

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. 1 — Data-Driven Content Strategy The integration of data analytics into content strategy is a top trend for marketers in 2024.

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Marketing AI Trends B2B Marketing Content Marketing 133

Optinmonster

SEPTEMBER 12, 2023

Generating consistent and engaging blog ideas can be challenging. If you’ve ever found yourself searching for fresh blog post ideas or pondering over the most trending blog topics, you’re not alone. The quest to discover what to blog about is a universal challenge, but fear not! Virtual Reality: Beyond Gaming.

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Marketing AI Ethics Blogger Thought Leadership 98

B2BMarketing.net

MAY 17, 2024

After using Amazon’s Alexa for several years, and finding its responses somewhat lacking and very boilerplate, I began to see the concept of a Jarvis-like AI from Iron Man as a tangible reality; the sad nerd that I am. Consider this a go-to guide to AI. How does AI actually work ? How does AI actually work ?

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Internet Marketing Training First-Mover Advantage Copyright 52

Salesforce Marketing Cloud

JANUARY 5, 2024

What will generative AI mean to small companies in 2024? Will employers address the AI skills gap with any real urgency? What’s the one thing that could doom AI initiatives? We asked artificial intelligence (AI) leaders from Salesforce and beyond to tell us what they see in store for generative AI in 2024.

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Marketing AI Enterprise Management Urgency Marketing Lead Ranking 64

SocialPilot

MAY 30, 2024

Social media is an ever-evolving world, and so should your brand’s social media marketing strategy. To support you in making a strong strategy, here’s a blog about the refined and evolved social media best practices. This will help you understand the market and what works and what does not. specific to your social channel.

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Social Media Practices Marketing AI Media 68

DealSignal

FEBRUARY 1, 2024

For our 2023 forecast, we’ve included insights from several B2B marketers. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. But the video also has another great use in B2B marketing: creating more personalized experiences.

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Single Grain

DECEMBER 26, 2023

AI has revolutionized content creation by consistently delivering a wide variety of written materials. Through advanced natural language processing algorithms and machine learning, AI systems have become adept at generating articles, essays, marketing copy, and much more. Continue reading to learn all about AI and writing.

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