Webbiquity

DECEMBER 19, 2023

As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?);

Paid Search Agency 185

Paid Search Agency B2B Marketing Screencast Planning 185

HG Data

APRIL 2, 2024

Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial Intelligence. Within a year of ChatGPT going viral, AI went from a water-cooler topic of tech employees to a focus of global business leaders.

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Marketing Report Trends Generation Viral Marketing 52

Top Rank Marketing

OCTOBER 17, 2023

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. The pilot started with 40 users in the global demand content team and has since expanded to 205 users and potentially 765 total users across global marketing. Enter Jasper.

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Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 135

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. AI has become a serious mechanism for change.

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Marketing AI Email Marketing Planning Work Management 133

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

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eCommerce Marketing AI B2B Marketing Trends 274

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

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Marketing AI Stats Account Based Marketing Content Marketing 98

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent pointing to increasing attendance, 15.8 is expected to expand some 3.5

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Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. And social data is at the center of many marketing transformations.

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Marketing AI Marketing Automation Services Enterprise Management Planning 87

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

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Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

US Data Corporation

MAY 16, 2023

One of the most exciting advancements in recent years has been the integration of AI in marketing. As a matter of fact, AI is already heavily integrated into the day-to-day tasks of modern marketing. The post AI is Making Day-to-Day Marketing Easier Than Ever appeared first on US Data Corporation.

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Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

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Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

ClearVoice

MAY 22, 2023

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. Think of AI as an on-demand brainstorming partner. Of course not.

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Marketing AI Search Marketing SEO Trends 98

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. This includes managing Google My Business profiles and garnering positive reviews.

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Search Marketing Marketing AI Long Tail Marketing Privacy 65

Scoop.it

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. What is artificial intelligence in content marketing?

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Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Meltwater has added AI Assistants to its suite of products. And businesses are eager to get them.

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API Gartner Paid Search Agency PR 95

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The March update is no different.

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Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

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Marketing AI Personalization Ethics Privacy 65

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

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Statistics Outgrow Resource Management Work Management 52

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

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Top Rank Marketing

NOVEMBER 7, 2023

When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. And influencer marketing is a specialty at TopRank. Imagine that!

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Marketing Report B2B Marketing Advertising Agencies B2B 138

Top Rank Marketing

AUGUST 7, 2023

What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Humans build trust and nurture relationships. Humans build trust and nurture relationships.

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Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

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Marketing AI Email Marketing Trends Paid Search Agency 81

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? AI Insight #1 — Christopher S. Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing.

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B2B Marketing Directions

DECEMBER 17, 2023

This will be my last post of 2023, and I want to thank everyone who has spent some of his or her valuable time reading this blog. My goal here has always been to provide content that readers will find informative, thought-provoking, and useful, and I've been immensely gratified by the attention and engagement this blog has received.

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B2B Thought Leadership Thought Leadership Rules B2B Marketing 70

Anyword

DECEMBER 8, 2022

Over the past week, our timelines and news feeds have been inundated with chatter about artificial intelligence research group OpenAI’s release of ChatGPT. ChatGPT is a chatbot where users ask questions and receive replies and answers from the AI. This has long been a concern since AI technology became more mainstream.

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Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

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B2B Marketing Enterprise Management Content Marketing VALS 145

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

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Top of Funnel Marketing AI Trends Enterprise Management 115

Aberdeen

MARCH 28, 2023

Artificial intelligence (AI) has been a buzzworthy topic for years — even decades — but the recent release of generative AI tools such as ChatGPT and Dall-E 2 has captured the public’s imagination. But on the other hand, advanced AI could put jobs at risk. But with new opportunities come new challenges too.

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Marketing AI Generation Case Studies User-Generated Content 98

Outgrow

FEBRUARY 25, 2024

Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 139

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 139

Bluetext

JANUARY 8, 2024

2023, wow, what a year! From Hollywood strikes to a new king of England, 2023 brought a treasure trove of pop culture moments and social movements that captured the world’s attention. Unless you’ve lived under a rock for the past year, you’ve probably used or at least heard of generative AI tools.

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Marketing AI Advertising Agencies Paid Search Agency Content Marketing 26

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Sprinklr : Sprinklr AI+ for its customer experience management platform.

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Digital Asset Management Marketing Management Mobile Advertising Budget Programs 67

Top Rank Marketing

JANUARY 24, 2024

Artificial intelligence. For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. While the emergence of AI and evolving user habits are certainly reshaping the future of search, organic SEO remains a fixture for digital growth, now and going forward.

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Marketing AI SEO Ad Building Marketing & Strategy 140

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. But in 2023, that kind of innovation isn’t just necessary for standing apart. 2023 has created something of a perfect storm for B2B marketing.

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Trade Press Services

JANUARY 2, 2024

As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!) as businesses around the globe navigated the complex world of marketing.

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Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Top Rank Marketing

SEPTEMBER 1, 2023

percent during 2023, reaching $963.5 ANA Anthropic To Launch Paid Plans For Access To Claude Anthopic’s AI chatbot Claude has placed increased usage limits on free accounts, while also starting to offer new paid monthly account plans with subscriptions that begin at $50, Anthropic recently announced. billion, with an addition 8.2

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