Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 101

Social Media Features Media Curation 101

Martech

JULY 22, 2022

Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. Competition from TikTok is spurring the veteran social media platform to make good on that promise. Reels are videos up to 60 seconds in length.

Social Media 111

Social Media Rules Media Viral Marketing 111

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 131

Social Media Social Marketing Work Management Marketing Management 131

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Are you a company who will jump on any viral trend?

Trends 157

Trends Planning Work Management Contingency Planning 157

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Work Management 75

Work Management Marketing Management Social Media Service 75

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 90

Social Media Media Content Storytelling 90

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

Social Media 116

Social Media Social Marketing Media Paid Search Agency 116

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Public Relations 108

Public Relations Stats Work Management PR 108

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media 89

Social Media Work Management Marketing Management Media 89

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. Take Airbnb.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

DAGMAR Marketing

JANUARY 14, 2022

According to reports from Reuters , global ad spending is expected to grow by about 9 percent in 2022. From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. This is largely due to its viral capabilities and the visibility it offers. Branded Effects.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Sage Marketing

JANUARY 20, 2022

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Which practices should you use to increase engagement on LinkedIn in 2022 ? How Can Startups Boost Engagement on LinkedIn in 2022? It’s a Social Media Platform . Keep it Real.

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout Social.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Sprout Social

JULY 6, 2022

How to find your own best times to post on social media. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes. Remember that Twitter’s use extends beyond breaking news and viral content. Consumer goods social media resources.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Sprout Social

FEBRUARY 22, 2022

There’s no time like the present to reach consumers through social media. Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. In this article, we’ll explore: What social shopping is and why it’s huge for brands. The different types of social shopping.

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

Sprout Social

SEPTEMBER 23, 2021

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. She’s meant to go unnoticed.

Forecasting 127

Forecasting Social Media Trends Media 127

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

Social Media 101

Social Media Work Management Marketing Management Tips 101

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. in 2022 proved the success of two unlikely duos.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Sprout Social

FEBRUARY 14, 2022

With so much on the line, we used Sprout Social’s Advanced Listening tool (digging into Tweets posted between February 13 and February 14, 2022) to see which commercials had viewers taking their snack breaks during playing time. — Planet Fitness (@PlanetFitness) February 14, 2022. Best social media assist.

Paid Search Agency 80

Paid Search Agency Ads Brand Identity Branding 80

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels. At least for now, Beyonce or Harry Styles won’t help you go viral.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. The influencer marketing industry reached almost $17B in the year 2022.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

ClickDimensions

DECEMBER 19, 2022

2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. With this in mind, let’s look back on which trends from 2022 are here to stay and which new trends are forecast to take center stage in 2023. .

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

SEPTEMBER 9, 2022

His songified news stories and viral videos were the soundtrack to the 2010s. Schmoyoho is behind another viral moment of pure joy, the Double Rainbow song. — Chipotle (@ChipotleTweets) August 27, 2022. Staying on top of trends is key for any social media manager and this is no exception. It has the juice.

Viral Marketing 97

Viral Marketing Social Media Trends Youtube 97

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Take transcript snippets and write blogs around the topic. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. If a surprise and delight idea is executed well, customers are more likely to advocate for the brand, especially on social media. — Anna Brose, MSc (@alcesanna) June 15, 2022.

Brand Identity 99

Brand Identity Branding Viral Marketing Ideal Customer Profiles 99

Sprout Social

MAY 9, 2022

As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun. In honor of the almost-holiday, we’re breaking down some of the top social trends around College Decision Day. Retweets and responses.

Education 85

Education Peer-to-peer Planning Viral Marketing 85

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Tony Zambito

DECEMBER 12, 2020

With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Sprout Social

DECEMBER 14, 2022

We're celebrating FIFA World Cup 2022™ w/ the "Pass the Ball Challenge" Fans across the U.S. — Frito-Lay (@Fritolay) October 25, 2022. The PacVerse follows the success of the brands presence within PACWORLD on Roblox and Pacsun the Game, which was launched earlier in 2022. IamOliveAllen) November 24, 2022.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. To hashtag or not to hashtag?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

SmartBug Media

MARCH 8, 2022

Here are our top 8 women in marketing you need to follow and connect with this 2022: Ann Handley - The QUEEN of content marketing. Cited in Forbes as the most influential women in Social Media. Co-founder of a social media agency. World's first Chief Content Officer. Personal brand and marketing professional.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Excelsior Research

SEPTEMBER 28, 2022

September 28, 2022. Make it viral! Digital marketing with the combination of social media is driving the companies crazy by reaching more markets every day. Digital marketing with the combination of social media is driving the companies crazy by reaching more markets every day. What is reel? Conclusion.

Brand Identity 52

Brand Identity Branding Viral Marketing Social Media 52

Optinmonster

OCTOBER 31, 2023

Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. ” “Throwback to Our Most Memorable Event of 2022 ” “Join Our Live Q&A Session Today at 5 PM EST! What is your audience’s favorite social media platform ?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Sprout Social

FEBRUARY 8, 2023

There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. That’s an understandable feeling.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

ClearVoice

MARCH 16, 2022

If you’re like us, you can hardly believe we are already wrapping up Q1 of 2022. B2B marketing trends: The Drum Predictions 2022 Festival discusses B2B marketing trends that will change how you develop content. Social media marketing trends: Logitech embraces diversity, equity, and inclusion in influencer marketing.

Trends 98

Trends Campaigns Banner Ads Copyright 98