Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 135

Vendors Lead Ranking Advertising Agencies Touchpoints 135

ANNUITAS

DECEMBER 11, 2023

This is a similar trend reported in the 2022 report , as well. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. It didn’t even make the Sagefrog priority list in 2022.) Year after year, survey after survey, leads were number one.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Seismic

JANUARY 24, 2023

In the report, Aragon evaluated 15 vendors across a variety of criteria, including strategy, performance, and reach. To learn more, download a full copy of The Aragon Research Globe for Sales Enablement Platforms, 2022 report. Our recognition as a Leader is something we’re extremely proud of, and one we don’t take for granted.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We They were able to increase their budgets from 2022 by a wide range (from 10% to 200%).

Marketing Analytics Tools 128

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 128

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Salesforce’s acquisition of Datorama happened way back in 2018. Why we care. Read more here. Joke of the day.

Acquisitions 105

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 105

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). On the expo floor at Opticon 2022. Shell: The heart of the digital eco-system. To be fair, Macherzy?ski

Enterprise Management 98

Enterprise Management Work Management Marketing Management Digital Experience Platform 98

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. year-over-year growth for lead ad submissions in 2023 compared to 2022. In 2016, they were focused on high-volume, low-cost leads.

Lead Gen 121

Lead Gen Paid Content Social Media Sales Qualified Leads 121

chiefmartech

DECEMBER 27, 2021

The good news is that I have formed a partnership that will bring a whole new, fascinating approach to the landscape, and we’ll be unveiling a grand 2022 incarnation by spring. Of course, there have been a ton of acquisitions this year too. So how do I know that the martech landscape didn’t shrink this year?

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. And it was a major source of churn for SaaS vendors. Suite vs. Best-of-Breed Platform Ecosystems.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! Terminus is the only vendor bringing together a purpose-built B2B CDP with multi-channel ABM. Their customers report high levels of satisfaction and success with their implementations.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Martech

NOVEMBER 22, 2022

Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively. More recently, martech vendors (and consulting firms) have embraced and invented various self-serving maturity models to help them sell more software and services. No overbuying. Buying stuff makes us feel good.

Work Management 121

Work Management Marketing Management Planning Vendors 121

Terminus

JANUARY 31, 2023

As mentioned in the Magic Quadrant report, “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal and expansion). Gartner, Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms, Christy Ferguson, January, 2022.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

Porch Group Media

MAY 11, 2022

Today, mover marketing uses rich consumer insights that enable marketers to go far beyond simple direct mail campaigns and contribute substantially to comprehensive customer acquisition and retention programs. If your customers move, your organization is at risk to lose them to a competitor who is running acquisition programs.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

Martech

JULY 7, 2022

IT/Procurement – Technology stack management, vendor evaluations and negotiations, platform integrations and data management. The largest growth (67%) over the last several years was in the category of “work management”, according to the 2022 edition of the Martech Landscape. conducted by chiefmartec. MOps leaders are Maestros.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Advertising Agencies 95

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I Take the 2022 MarTech Replacement Survey today!

Buying Cycle 96

Buying Cycle Intent Ideal Customer Profiles Planning 96

Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Creating a strategy. Buy-in from leadership.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. 1] Gartner, “Magic Quadrant for Account-Based Marketing Platforms”, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

chiefmartech

JULY 30, 2022

These numbers from G2 are inclusive of the fact that they’ve handled over 760 merger and acquisition cases since January of this year. More than what Frans and I came up with in our 2022 martech landscape release in May. But it’s only the churn rate of existing martech vendors that I have a dark prediction about.

Budget Programs 133

Budget Programs Software Churn Rate Startups 133

Modern B2B

OCTOBER 20, 2023

and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. EU inflation is predicted to be 3.2%, EU GDP growth expectation is 1.4%

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Champion Communications

DECEMBER 9, 2021

Aptum’s CEO Susan Bowen was featured in CRN’s 2022 A-List , which highlights senior figures within the UK channel space. He spoke about the optimistic outlook that HeleCloud and SoftwareONE share for both businesses and the benefits that customers will receive because of the acquisition. . . Aptum – . TM Forum- .

Digital Transformation 62

Digital Transformation Vendors Acquisitions Custom Publishing 62

B2B Marketing Directions

JULY 9, 2022

The 2022 version of the graphic includes nearly 10,000 technology solutions. For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Only B2B

MAY 19, 2022

A reference from a customer or vendor partner may be priceless when it comes to securing an appointment with a desired client. ” In most B2B acquisitions, there will almost certainly be a committee of decision makers. Must Read: Top 12 Recommendations For Effective Appointment Setting Calls In 2022.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? More than 70% of CMOs in a February 2021 survey stated that marketing was more important than ever, with B2B organizations showing strong customer acquisition objectives.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Seismic

DECEMBER 20, 2021

There were products, interviews, and award recognition, Social selling, AI, and a new acquisition. If you’ve visited our site or read a blog this past year, we thank you and look forward to sharing more content in 2022. More than 70% of buyers expect vendors to tailor the buying experience to their needs. Season’s greetings!

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . This tells us something important: the focus of 2023 will be on the customer and enhancing the customer experience. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Measurement. Account-based marketing: A snapshot.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Heinz Marketing

APRIL 20, 2023

Gartner’s research predicted that more than 70% of B2B buyers would increase their use of third-party intent data by the end of 2022. How is Intent Data Important for B2B Sales? As companies aim to expand their audience, they will need to rely on second and third-party intent data for better targeting.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. If your first interaction with a buyer comes after they start looking for a vendor, you’ve already lost the brand visibility war. Jump to Section. What is Brand Visibility?

Branding 75

Branding Brand Identity Paid Search Agency Social Media 75

Porch Group Media

JANUARY 13, 2022

Leverage New Mover Marketing the Right Way for Customer Acquisition and Retention Deploy Effective New Mover Marketing Campaigns New Mover Marketing Case Study. Moving consumers often need to find new vendors for a variety of products and services. You’ll need a new mover marketing campaign that solves customer acquisition.

First-Mover Advantage 52

First-Mover Advantage Planning Advertising Agencies Paid Search Agency 52

Martech

FEBRUARY 17, 2022

I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”. ” In 2022, B2B buyers can get much further on their journey — in some cases even complete the transaction — without support from sales.

Top of Funnel 98

Top of Funnel B2B Forrester B2B Sales 98

LeanData

OCTOBER 5, 2021

Forget the Sales stack or the MarTech stack, said Craig Rosenberg , distinguished analyst, VP at Gartner, in his presentation, “Powering the Revenue Engine: The 2022 Revenue Tech Stack.” From July through September, he counted 3 unicorn announcements and 10 separate acquisitions. . Make Way for the RevTech Stack.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Valasys

JANUARY 16, 2023

Salesforce’s features go beyond customer acquisition; they’re designed to keep consumers satisfied, which promotes brand loyalty. . Salesforce has been named a Leader in the 2022 Gartner Magic Quadrant for Sales Force Automation (SFA) Platforms for the sixteenth year in a row.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

ClickZ

JULY 12, 2023

The partnership with vendors like Treasure Data provided valuable support in implementing the CDP and improving data ingestion, unification, and activation processes. There has been an average growth of 20% in number of active/engaged end-users and 50% growth in number of end-users with enriched data in 2022 versus the previous year.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Porch Group Media

AUGUST 29, 2022

Source: The 2022 Marketer’s Perspective on Mover Marketing. I’m struck still at the frustration for marketers who are still just at the basic standpoint of, “Oh, I got a dataset of movers from this vendor, and now what do I do?”. Challenge #1: Accessing Data. Luci: As you know, data is everything.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Cable Marketing & Strategy 52

Conversica

JULY 27, 2022

In order to create the infrastructure for their business, a grocery store interfaces with dozens of B2B Sales teams, from software solutions to supply chain vendors. Marketing teams have also been increasingly tasked with acquisition, meaning more collaboration with Sales teams to move customers down the funnel.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52