article thumbnail

2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Forecasting this holiday season is like playing Powerball. Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience.

Planning 124
article thumbnail

Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

article thumbnail

AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. According to research conducted by Juniper, global spending on biometrically authenticated mobile payments is set to rocket from $332 billion in 2022 to a whopping $1.2 Top AI Statistics 2024 1. billion in 2022 to a massive $173.55

article thumbnail

Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. In 2022, annual growth peaked at 16.7%, according to Forrester. B2C budgets.

article thumbnail

Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Top Rank Marketing

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 percent from 2022, with 11.6 percent from 2022, with 11.6

article thumbnail

Digital ad spend growth drops to 7.8% this year

Martech

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. growth in 2024, the forecast said. In 2022, the numbers fell to back to earth with 10.6% A more modest rebound may also in the cards for 2024. digital ad spend is only expected to increase 7.8%

Spending 105