Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form. It would be weird.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. According to Gartner’s report, in 2020, technology spend will account for the largest proportion of marketing budgets when compared with media, agencies and in-house labor.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Valasys

NOVEMBER 21, 2019

The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before. According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys.

Planning 58

Planning Studies B2B Marketing Trends 58

Salesforce Marketing Cloud

OCTOBER 12, 2021

According to Forrester, companies that aligned people, processes and technology across their sales and marketing teams achieved 36% more revenue growth and up to 28% more profitability. Short answer: 2020 happened. Having one person who’s accountable for alignment among all the revenue-related departments pays off.

Cross-Selling 98

Cross-Selling Organic Leads Forrester Forecasting 98

The ROI Guy

NOVEMBER 5, 2015

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. Over 1 million B2B salespeople would go the way of the dodo by 2020.

Cost 40

Cost Forrester Trends B2B 40

Litmus

MAY 4, 2021

As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Porch Group Media

AUGUST 4, 2020

A majority of marketers (52%) reported increased spending during March-June 2020. Source: Forrester) CX covers a range of activities, from voice of the customer (VoC) to customer journey mapping and user experience—and we see them more often consolidating within marketing. Top Priorities During Pandemic.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Biznology

JUNE 19, 2014

Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs. Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs. Why should I be interested in mobility?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Outbrain

JULY 26, 2022

Despite ongoing production and supply chain disruptions, the auto industry forecast is still strong. million electric vehicles (EVs) were sold globally in H1 2021 (up 160% compared to H1 2020), and an incredible 2 million EVs were sold in Q1 2022 alone. According to Forrester, people consume an average of 11.4

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Paid Search Agency 26

Hubspot

APRIL 27, 2020

Forecasts need to be adjusted. Image 1: Comparison of total shareholder returns for customer experience leaders and customer experience laggards, source: Forrester Customer Experience Performance Index (2007–09), via McKinsey & Company. Budgets need to be cut. Ads need to be paused. Finding Focus Amidst the Fog.

Hubspot 19

Hubspot Terms and Conditions Work Management Marketing Management 19

Marketing Insider Group

FEBRUARY 5, 2024

Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. Unbounce) Long-form landing pages increase conversion rates by 52%. billion by 2025.

Paid Content 217

Paid Content Stats Marketing Budget Webinar Metrics 217

Martech Advisor

NOVEMBER 5, 2019

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Terminus

APRIL 14, 2020

While no one can predict how the rest of 2020 will go, we believe a solid ABM strategy using a battle-tested framework is the best way to navigate the uncharted territory ahead. With that in mind, we are pleased to share a commissioned study by Forrester Consulting on the Total Economic Impact of Terminus. Return on Investment: 313%.

Forrester 26

Forrester Consulting Account Based Marketing Ideal Customer Profiles 26

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. Video marketing will continue to grow in 2020 & so will be the use of YouTube. According to research by the Peer Research Centre , 18% of the U.S.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Seismic

APRIL 14, 2022

It’s baffling, given that the global sales enablement market was worth $989 million in 2020 , and experts project that number will grow to $3.1 Organizations with sales enablement achieve a 49% win rate on forecasted deals, compared to 42.5% billion by 2026—a 17.4% compound annual growth rate. for those without it.

Forrester 52

Forrester Forecasting Work Management Social Media 52

Vidyard

MARCH 23, 2021

The use of one-to-one video (most often used in sales conversations) has exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year. Looking at the video statistics below, it’s clear that sales reps would be smart to include video in their sales campaigns.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Webbiquity

JANUARY 14, 2020

Forrester predicts that the cloud software market will grow to $411 billion by 2022. To give you insights about where cloud computing is heading in 2020, here are six of the most important and prominent trends in the industry. And by 2020, this will grow to an estimated 87%. The Forecast for Tomorrow is Cloudy.

Enterprise Management 260

Enterprise Management Work Management Marketing Management Marketing Automation Services 260

Hubspot

AUGUST 31, 2018

But despite the technology’s major security risks, Gartner expects consumers to possess over twice as many IoT devices in 2020 as they do today, increasing the number of world-wide IoT devices from 11 billion to 26 billion. In the flourishing IoT market, which is bolstered by a forecasted global market value of $1.7

Work Management 66

Work Management Marketing Management Vendors Internet Marketing 66

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. They have been recognized as Microsoft 2020 Partner of the Year Finalist in the Customer Experience category for their email signature software.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. In October 2020, BlackLine acquired Rimilia, an AR automation solution. LEARN MORE. ClickUp is an all-in-one productivity platform.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. They have been recognized as Microsoft 2020 Partner of the Year Finalist in the Customer Experience category for their email signature software.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52