Sprout Social

MAY 21, 2019

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% Pinterest users actively research purchases. 80% of Pinterest users access the channel via mobile.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Find the details you need for 20+ top conferences through 2019 all in one place. Best marketing and content marketing conferences through 2019. 30-31, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Contently

FEBRUARY 6, 2019

According to Dr. Zak’s research over the last decade, higher levels of oxytocin increase empathy, help people recall information accurately, and encourage them to take action. Mint Mobile received the highest immersion score—4.75—out T-Mobile differentiated itself with a text-only story and bright copy.

Paid Search Agency 127

Paid Search Agency Ads Mobile Advertising Amazon 127

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. The digital marketing trends of 2019 to look out for exist largely in the area of search.

Trends 101

Trends Planning Paid Search Agency Amazon 101

Bannerflow

NOVEMBER 15, 2018

Yet, like every advertising channel it is undergoing disruption. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. DOOH enhances digital advertising. But why is DOOH so important to advertisers? Programmatic is rapidly entering the world of out-of-home advertising.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

KoMarketing Associates

SEPTEMBER 10, 2019

As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content. As the demand for video content continues to rise, previous research suggests that the budget dedicated to video initiatives is also increasing. million on digital/mobile video.

Marketing Report 122

Marketing Report Marketing Budget Video Marketing Marketing & Strategy 122

Digital Marketing World Forum

DECEMBER 18, 2019

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year for DMWF! Thank you @JungleCreations @Philips @SadeLaja1 #DMWF pic.twitter.com/w28U9GXoTY — #DMWF (@DigiMarketingWF) November 25, 2019. It really has been terrific. Tech X design thinking X humans X diversity in the team.

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

SnapApp

DECEMBER 20, 2018

How will you reach new customers in 2019? To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Do Your Audience Research. In other words, it’s essential to do audience research. And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Marketing Insider Group

OCTOBER 21, 2021

Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. AI is also being used in advertising. Now, they are doubling down on content marketing. Augmented Reality Becomes Commonplace.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Bannerflow

NOVEMBER 16, 2021

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Hubspot

AUGUST 18, 2020

Mobile Previews on Ecommerce Sites. With this strategy, a mobile ecommerce website visitor can find a product they're interested in, open a camera when tapping an AR preview button, and then view how the product -- such as furniture -- will look in the room they're in. Virtual Mirrors.

Paid Content 101

Paid Content Purchase Product Research 101

KoMarketing Associates

JUNE 27, 2019

As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. billion in 2019, and account for 54.2 Mobile, in particular, will also continue to grow in dominance – it will account for more than two-thirds of digital ad spending, at $87.06 billion in 2019.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. Additionally, in 2019, 56.3%

Social Media 52

Social Media Allocation Emarketing Media 52

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2019. Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

ClickZ

OCTOBER 14, 2020

To be successful with in-app, advertisers must think from the perspective of their audience and determine what will drive them to take the next step to conversion. You’ll need to develop a custom in-app advertising strategy that takes into account how people use apps and what they expect from in-app advertising.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

KoMarketing Associates

MAY 30, 2019

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

SmartBug Media

DECEMBER 28, 2018

Users love this, and it’s essentially free advertising for the companies, so it’s a win-win situation for all. Trends to Watch in 2019. Naturally, most trends you see in 2018 won’t be going anywhere in 2019. The Rise of IGTV: Instagram TV is dedicated to mobile users only and has become fairly popular over the last few months.

Social Media 83

Social Media Trends Media Blogger 83

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Growth of mobile gaming for programmatic display.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Content4Demand

JANUARY 3, 2019

We feel your pain, and we’ve done our best to help by carefully selecting this list of the top 10 B2B marketing events for 2019. Conex: The Content Experience Tour is coming to a city near you—a movement to mobilize the most influential minds in B2B marketing from all across North America. CONEX: The Content Experience .

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Digital Marketing World Forum

OCTOBER 22, 2019

Taking insights from these researchers, authors, and pioneers, he condenses them into useful advice that any marketer can use to improve their proposition. We’re going to jump straight in with a big question; What digital marketing trend has impacted your campaigns the most in 2019? Instead they seem dismayed.

Mobile Advertising 56

Mobile Advertising Paid Search Agency Focus Group Mobile Marketing 56

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Hubspot

DECEMBER 17, 2018

Which tech trends they think will be the most successful or popular in 2019. Here's where users weigh in on 2019 tech trends. Our previous research has hinted at some confusion as to what exactly a smart speaker is, since formal vocabulary isn't always associated with technology we use daily. "I User Predictions for 2019.

Marketing AI 74

Marketing AI Trends Mobile Advertising Lead Scoring 74

KoMarketing Associates

FEBRUARY 10, 2021

So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click , and that’s been true since 2019. Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. What is a “Zero-Click Search?”. So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Moz

FEBRUARY 26, 2019

Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. Mobile is table stakes. If your 2019 plan is to finally figure out mobile, you're already too late. Dr. Peter J.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Outgrow

OCTOBER 16, 2019

6 Niche Marketing Blogs You Need to Read in 2019. More specifically, the blogs of the companies that cater to digital marketing /advertising or offer products in similar niches. We love the simplicity of the factual posts- analytical in nature, and evidently well researched. Tame Mobile Marketing Wiki at LeanPlum.

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. Download Display Advertising Trends 2021.

Display 98

Display Stats Advertisements Advertising 98

Outbound Engine

JANUARY 21, 2019

Hello and welcome to 2019! I’ll also give a sneak peek into what we have planned for 2019. That’s why in 2018 we launched a mobile app for iOS. iOS Mobile App. The mobile app also makes it easy to add contacts to their list. Our Social Ads product removes the guesswork of social advertising entirely.

Marketing AI 40

Marketing AI Mobile Advertising Clickthrough Ideal Customer Profiles 40

Stevens & Tate

AUGUST 1, 2019

Amazon is Turning Advertising into its Next Huge Business – Here’s How. Advertisers only pay when their ad is clicked and a maximum budget is set. Advertisers only pay when their ad is clicked and a maximum budget is set. Advertising Tips: An Ad’s Environment Is as Important as What It’s Selling.

Marketing AI 40

Marketing AI Trends Budget Programs Marketing Automation Services 40

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. are leveraging video content this year, and 61 percent have plans to do so in 2019. million will go toward original content.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Stevens & Tate

APRIL 30, 2019

Snapchat has been able to stabilize users for two consecutive quarters now, increasing DAUs by 2% to 190 million in the first quarter of 2019. reported $320 million in revenue for the first quarter of 2019, a 39% year-over-year increase. Amazon to introduce video ads in mobile-app search results . and 75% of 13 to 34-year-olds.

Trends 41

Trends Paid Search Agency Advertising Agencies Mobile Advertising 41

TrustRadius Marketing

JUNE 26, 2019

Today, we awarded the 2019 TrustRadius Top Rated badges for Cross-Channel Campaign Management Software. It encompasses email marketing execution, mobile messaging and marketing, as well as ecommerce marketing (e.g. Adobe Campaign is our multi-channel marketing solution, incorporating direct mail, email, and mobile.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Martech Advisor

FEBRUARY 13, 2020

Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. in Q3 2019 and 6.9% in Q2 2019). Advertising on the internet poses concerns for advertisers, given the issues around fake news, brand safety, bots, ad blocking and viewability issues.

Mobile Advertising 135

Mobile Advertising Advertising Mediums Paid Search Agency Advertisements 135

Optinmonster

OCTOBER 30, 2019

39% of B2B professionals said social selling reduced the amount of time they had to spend researching potential leads. Is social selling the same thing as social media marketing or advertising? Instagram earns roughly $4 billion in mobile ad revenue per year. billion from advertising. And, it just keeps growing.

Statistics 76

Statistics Social Media Social Marketing Media 76

Hubspot

NOVEMBER 9, 2020

To inspire your 2020 Black Friday advertisements, emails, and social media posts, take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday season. In 2019, Black Friday beat Cyber Monday as the busiest online shopping day: 93.2 Source: Adobe ).

Statistics 101

Statistics Mobile Advertising Mobile Marketing Planning 101