Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Zoominfo

MARCH 27, 2019

But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. The 2019 Technographic Data Report for B2B Sales Organizations.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

DiscoverOrg

JANUARY 2, 2019

We expect major gains in the sophistication – and volume – of B2B data in 2019. Research from TOPO supports this. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. Here are some data predictions we’re looking forward to.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Engagio

JULY 16, 2019

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. ABM Budgets Are Increasing in 2019. ABM Adoption is Early but Steady in 2019. Where do companies struggle most? Who, internally, owns ABM?

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Marketing Insider Group

NOVEMBER 20, 2018

Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory authorities are closely watching what firms do with data, and technology continues to mold buyer behavior at breakneck […]. The post What Does 2019 Hold for Digital Marketing?

Paid Search Agency 266

Paid Search Agency Advertising Agencies Ad Agencies Marketing & Strategy 266

AgencyEA

FEBRUARY 14, 2019

As a global full-service brand experience agency, EA conducted an industry-wide research study to learn more about the state of experiential, especially which trends will impact the industry in 2019 and beyond.

Studies 71

Studies Research Advertising Agencies Paid Search Agency 71

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. While 69 companies in this group abandoned Twitter in all of 2018, there were 35 drops in just the first five months of 2019, which projects out to 84 companies on an annualized basis for this year.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. research Click To Tweet.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

Biznology

JANUARY 6, 2020

Sean Campbell is CEO of Cascade Insights , a Portland OR based tech market research firm. I’ve known Chris Jeffers for years, but 2019 saw his major move. I was honored to partner with her on a series of research reports on B2B data-driven marketing over the years. Best interview I’ve ever had. Happy new decade to all!

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. .

Research 98

Research Planning Advertising Agencies Customer Surveys 98

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Biznology

DECEMBER 31, 2018

This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” It’s declared a trend on the strength of research suggesting that 61% of six-second ads lift brand awareness. From marketing, advertising and sales to corporate training, video will continue to grow as an important tool in 2019. .

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

MarketMuse

JUNE 17, 2019

We analyzed the content quality of the top 20 winners and losers of Google's Core Update June 2019. The post Google Core Update June 2019 [Original Research] appeared first on MarketMuse. Here's what we found.

Research 42

Research Google Content SEO 42

Engagio

DECEMBER 10, 2018

And, most telling, 45% of organizations are seeing 2x in ROI over traditional marketing programs according to research by ITSMA and the ABM Leadership Alliance (October 2018). That’s why we launched The 2019 ABM Market Research Study survey. We saw more MarTech vendors add ABM functionality. We saw consolidation in the space.

Account Based Marketing 48

Account Based Marketing ABM Studies Research 48

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. The NetLine research is particularly valuable for two reasons. since the 2019 edition of the research. hours in 2019. million content registrations that occurred on its platform in 2022. hours in 2021.

Research 52

Research B2B Paper Content 52

Zoominfo

FEBRUARY 5, 2019

But, we’re back and better than ever with our February 2019 installment. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. Imagine a prospect researching two similar products. And there you have it, our February 2019 B2B Blog Post Round-Up!

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Contently

OCTOBER 8, 2018

For that, we turned to The Creative Group’s 2019 Creative and Marketing Salaries Guide. Research from The Creative Group’s parent company, Robert Half , found that 49 percent of U.S. The post Study: The 2019 Creative and Marketing Salaries Guide appeared first on Contently. But how much money, exactly?

Studies 151

Studies Creativity Paid Search Agency Advertising Agencies 151

Aberdeen

JANUARY 30, 2020

But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year. As you plan for 2020, remember the impact of these three 2019 trends—the continued growth of artificial intelligence, data privacy maturation, and voice technology. Data Privacy Maturation.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Hinge Marketing

DECEMBER 11, 2019

In 2019, I attended the Qualtrics X4 event in Salt Lake City, Utah. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. I can attest to this statistic.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Envy

JANUARY 14, 2019

IBM Think 2019. February 12-15, 2019 / San Francisco, CA. Highlights will include IBM’s Research Science Slam: Predicting 5 Innovations to Help Change Our Lives in the Next 5 Years and the Community Day which will discuss today’s technology and ideas for tomorrow. RSA Conference 2019. InfoSec World 2019.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Biznology

JANUARY 30, 2019

For the third in our series of Wednesday Wisdom posts on the hot topics in business and technology for 2019, we asked Consultants Collective member consultant Shira Kates what she’s hearing from her clients. The ink is still drying on our 2019 calendar and already there are lots of fascinating opportunities,” she says. Like this post?

Design 91

Design Trends Startups Work Management 91

Adobe Experience Cloud Blog

DECEMBER 19, 2018

It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. To cut through the opinions and projections, with research from the RAIN Group Center for Sales Research, we share cold hard facts from buyers, sellers, and sales leaders. The Sales Stats You Need to Know.

Stats 134

Stats B2B Thought Leadership Opinions Thought Leadership 134

Biznology

JANUARY 22, 2019

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. I applaud Gyro for taking the initiative on some very interesting research around this topic. And the AI continues to improve, daily. Will CX be the B2B buzzword of 2019? Happy 2019 to us all. What’s Number 2?

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Litmus

JULY 8, 2019

In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns. Transcript: The 2019 Email Client Market Share. The top 10 most popular email clients as of April 2019.

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Ranking 91

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. Don’t forget the great deal of research it took to segment, target, position, and define your ideal prospect. Welcome to great!

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

Industrial Marketing Today

NOVEMBER 19, 2018

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

Content Marketing 95

Content Marketing Content Advertising Benchmark Marketing 95

Hubspot

OCTOBER 4, 2019

Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Source: Facebook , 2019). Facebook revenue for twelve months ending in June 2019 was $62 billion. Source: MacroTrends , 2019). Source: MacroTrends , 2019).

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Brightedge

DECEMBER 9, 2018

In doing my research for this post, I found fewer books than I expected on each of the digital marketing topics I wanted to cover. The post Best Digital Marketing Books 2019 appeared first on BrightEdge SEO Blog. I guess in the digital era, these topics are more often being covered in posts and ebooks.

Best Practices 94

Best Practices SEO Marketing Research 94

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Ranking 69

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. This research is particularly valuable for two reasons: It captures the real-world content consumption behaviors of business professionals. Last year's growth followed a 22% increase in 2020 compared to 2019.

Research 52

Research B2B Purchase Intent Paper 52

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Sprout Social

MAY 21, 2019

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% Pinterest users actively research purchases. Let’s check the Pinterest stats to find out. households.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. The need for new skills, which ranked high on other industry business challenge lists this year, actually dropped from third place in 2019 to sixth place in 2020. Which firm is yours?

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Content Marketing Institute

DECEMBER 2, 2019

See for yourself in CMI’s 2019 demand-generation research. New Research] appeared first on Content Marketing Institute. Have demand-generation marketers moved their content marketing from good to great in the past year? Continue reading → The post The Demand-Gen Content Investment: Good to Great?

Demand 90

Demand Research Demand Generation Content 90