DealSignal

FEBRUARY 21, 2019

Presented by Demand Gen Report , B2B Marketing Exchange brings together top industry thought leaders, leading martech vendors, and hands-on practitioners eager to share ideas, learn from each other, and help you see B2B marketing through a new lens. No wonder it’s considered the top B2B marketing event of the year!

B2B Marketing 45

B2B Marketing Intent-based Leads B2B Account Based Marketing 45

Content Standard

MAY 20, 2019

For four days in sunny San Diego, attendees of Salesforce Higher Ed Summit 2019 got an exclusive glimpse at key trends defining the future of higher education marketing. Even as I’m writing this, my email inbox is pinging with notifications from vendors I visited and salespeople I spoke to briefly. Everything is a Journey.

Education 67

Education Work Management Trends Marketing Management 67

QuanticMind

AUGUST 10, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. 7 Things to Know About Cannabis Consumer Behavior in 2023 [:05] With more and more states legalizing marijuana, the cannabis market boom is in full swing. Show off your marketing chops with our question of the week.

Transparency 52

Transparency Paid Search Agency Ads Ad Exchange 52

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? billion in 2019. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Heinz Marketing

AUGUST 20, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. Can they segment their database into buyer persona groups?

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

6sense

JULY 22, 2020

With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market. Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Seismic

AUGUST 31, 2020

Content marketers increasingly understand that interactive content can help them stand out in the sea of content. One of the key reasons that marketers like interactive content is that it helps them to stand out. In the CSO Insights 2019 Sales Enablement report[ 1 ], 57.7% 1) It differentiates your business.

Top of Funnel 116

Top of Funnel Content Buyer's Journey B2B Sales 116

Lake One

APRIL 23, 2020

One tool manufacturing companies can have in their toolbox, is marketing automation. Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. House of Marketing “Yearly Marketing Survey 2019” (2019). .

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

PureB2B

SEPTEMBER 10, 2019

With content marketing, success sometimes lies in how well your content can tell a story and speak your customers’ language. Creating impactful content could mean the difference between a successful marketing campaign and one that falls flat. Are they considering switching vendors? Put on the Press Hat.

Case Studies 62

Case Studies Social Networks Blast Campaigns Network Marketing 62

Martech Advisor

NOVEMBER 15, 2019

The top 10 trends in Sales Tech for 2019 – 2020. Sales enablement is also a subset of sales tech which has become increasingly popular as we recognize the power of content as a tool in B2B marketing and sales; and as get better at leveraging technology to help with buyer engagement through their journey. Table of Contents.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Adobe Experience Cloud Blog

MARCH 6, 2017

How Does Artificial Intelligence Impact Marketing? In marketing, we are already seeing the impact of AI—think Amazon’s predictive product recommendations, Estée Lauder’s messenger chat bots, and 1-800-Flowers’ virtual personal assistant “Gifts When You Need.” The main impact of AI in marketing is on improving the customer experience.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

PureB2B

SEPTEMBER 10, 2019

With content marketing, success sometimes lies in how well your content can tell a story and speak your customers’ language. Creating impactful content could mean the difference between a successful marketing campaign and one that falls flat. Are they considering switching vendors? Put on the Press Hat.

Case Studies 59

Case Studies Social Networks Blast Campaigns Network Marketing 59

Scoop.it

OCTOBER 29, 2019

Content marketing is no longer a new fad. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. So, how can marketers help salespeople engage with buyers before they’ve made their selection? Source CMI ).

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The marketers are asked to enter the details about their target audience (the persona they want to target).

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

B2B Marketing Directions

SEPTEMBER 26, 2021

Some of you may be wondering what this brief foray into grape horticulture and vineyard management has to do with B2B marketing. Quite a bit actually, particularly for B2B marketing leaders who need to develop marketing strategies and programs that will produce sustained short-term and long-term revenue growth. In This Corner.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. And like all of our predictive models, it continually learns, so it adapts as your product, market, and buyers change and evolve over time.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Jifflenow

JANUARY 7, 2020

This is probably the best way to describe how quickly 2019 flew by. While we agree with targetting certain personas in a group, the event meetings scene today demands more. CRM software, Marketing Automation, Badge Scanning apps, Meeting Automation , etc., Blink and you’ll miss it! Trend #1 – Personalization.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Strategic-IC

NOVEMBER 21, 2018

As almost two-thirds (63%) of B2B marketers plan to increase their spend on programmatic advertising in 2018, adoption of programmatic in B2B is advancing and programmatic is becoming an innovative opportunity. Should B2B Marketers Consider Programmatic for Campaigns? What benefits can B2B marketers see with programmatic?

Advertisements 75

Advertisements Advertising Work Management Intent Data 75

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Heinz Marketing

OCTOBER 12, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Cold Calling 131

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

NetLine

OCTOBER 12, 2018

With newcomers constantly looking for a footprint in the space, and the big guys diversifying their product lineup, it can be a bit confusing for marketers to stay on top of who’s who (and what’s what). As 2018 winds to a close, 2019 will surely bring more logos to the table. Can you spot our logo? We dropped a pin for a hint.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

ATAK Interactive

AUGUST 28, 2019

Having a point-of-view that resonates with a target market is not new in the B2C space. A lot of this can be attributed to the number of niche industries we see in B2B, usually with a smaller pool of market share available. . However, it’s not how we want to help companies market their products and services.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Startups Marketing & Strategy 78

Jifflenow

JANUARY 7, 2020

This is probably the best way to describe how quickly 2019 flew by. While we agree with targetting certain personas in a group, the event meetings scene today demands more. CRM software, Marketing Automation, Badge Scanning apps, Meeting Automation , etc., Blink and you’ll miss it! Trend #1 – Personalization.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

Rollworks

MARCH 20, 2019

You’re tasked with a new marketing initiative to implement, so you jump in immediately to try to show ROI as soon as possible. In the world of account-based marketing (ABM) , this can result in target accounts with little to no engagement and sub-optimal pipeline and revenue. Some examples are: marketing automation platform.

Ideal Customer Profiles 40

Ideal Customer Profiles Demand Generation Template Account Based Marketing 40

Albacross

JULY 23, 2019

Being a B2B marketer in 2019 is a tough job. At a minimum, your job will entail defining buyer personas , creating timely and relevant content, performing market analysis, and creating stable conversion pipelines. The list of tasks you are expected to perform is extensive. This is where intent data comes into play.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45

Rollworks

JULY 21, 2019

As marketers, we’re always looking for ways to get campaigns off the ground and start showing results as soon as possible. While launching campaigns quickly may work for more traditional demand-gen tactics, account-based marketing requires a bit more research and groundwork to ensure success. How this helps you advance your ABM.

Demand Generation 40

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 40

ATAK Interactive

AUGUST 28, 2019

Having a point-of-view that resonates with a target market is not new in the B2C space. A lot of this can be attributed to the number of niche industries we see in B2B, usually with a smaller pool of market share available. . However, it’s not how we want to help companies market their products and services.

Paid Search Agency 68

Paid Search Agency Advertising Agencies Startups Marketing & Strategy 68

ATAK Interactive

AUGUST 28, 2019

Having a point-of-view that resonates with a target market is not new in the B2C space. A lot of this can be attributed to the number of niche industries we see in B2B, usually with a smaller pool of market share available. . However, it’s not how we want to help companies market their products and services.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Startups Marketing & Strategy 60

Vidyard

JUNE 15, 2020

Shikha Bindra DocuSign Senior Manager of Market Development Video for sales gets a lot of well-deserved attention for its early-stage, attention-grabbing power, but the video connection only grows more useful through the sales cycle. Get It Free This post was originally published on January 23, 2019. Marcus Sheridan IMPACT Owner 4.

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

6sense

DECEMBER 10, 2021

We had a case study breakout session at the Gartner Sales & Marketing event to discuss the importance of Artificial Intelligence for executing ABM at scale, and ultimately competing and winning in the age of B2B buying, which requires a much more data-driven approach to Sales and Marketing. It’s a new age of B2B buying.

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

Madison Logic

MARCH 13, 2024

As a result of this shift, marketers and sellers can no longer rely on what has always worked to reach them. The traditional one-size-fits-all approach will increasingly become obsolete as B2B marketing and sales teams must deliver more personalized buying experiences to engage millennial buyers.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

SmartBug Media

MARCH 25, 2019

This was originally posted in May 2017, and has been reviewed, revised, and updated in March 2019. If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Must-read articles: The Ultimate Guide to Google Ranking Factors in 2019.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Rev

APRIL 8, 2020

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. Metrics will drive every decision.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124