Aberdeen

DECEMBER 14, 2018

Many CX leaders also try to keep up with the evolving trends and best practices to keep up with (and lead) the competition. We then analyzed the results and determined the top 10 technologies CX leaders plan to incorporate in their technology toolbox in 2019. Figure 1: Top 10 Technologies CX Leaders Plan to Adopt in 2019.

Contacts 40

Contacts Marketing AI Trends Peer-to-peer 40

Aberdeen

JUNE 5, 2019

This is important, as Aberdeen’s research on the top contact center & CX trends shows that automation is among the top five technology capabilities CX leaders plan to incorporate within their CX technology toolbox in 2019. more, leading to 14% improvement in digital commerce revenue. Simplify, Modernize & Automate.

Conference 40

Conference Customer Satisfaction Lead Ranking Marketing Management 40

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

DealSignal

FEBRUARY 21, 2019

Presented by Demand Gen Report , B2B Marketing Exchange brings together top industry thought leaders, leading martech vendors, and hands-on practitioners eager to share ideas, learn from each other, and help you see B2B marketing through a new lens. Get exclusive early access: intent-based leads. Contact us to learn more.

B2B Marketing 45

B2B Marketing Intent-based Leads B2B Account Based Marketing 45

Aberdeen

JANUARY 23, 2019

Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. B2B Marketing Trend Watch.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

DealSignal

JUNE 26, 2019

DealSignal Introduces Intent-based Inbound Lead Enrichment. Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Read next: How inclusion can lead to diversity in marketing and communications. (McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Business 113

Business Loyalty Paid Search Agency Acquisitions 113

6sense

JULY 22, 2020

6sense, the leading Account Engagement Platform, today announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. But remember what we learned from last year’s report: Popularity ≠ purchase intent. First, let’s talk about the B2B consumption “big picture.”

Demand 52

Demand B2B Webinar Metrics Intent 52

Engagio

DECEMBER 13, 2018

You can see this in SEO, you can see it in the kinds of purchase intent data that we supply, so you want to figure out what customers are looking for, prospects are looking for, and you want to shape your content to serve their needs. And this is a huge problem if you’re over-reliant on leads because of two main things.

Top of Funnel 81

Top of Funnel CMO Marketing Funnels Purchase Intent 81

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Martech Advisor

NOVEMBER 15, 2019

The top 10 trends in Sales Tech for 2019 – 2020. The Top 10 Sales Tech Trends Based on the Sales Tech Benchmark Report 2019. Demand gen still leads over value creation and retention. Lead list/database. In 2019 however, there are 10 solutions used by 47% or more of the respondents. In 2019 that flipped.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. This Marketing Daily column explores B2B marketing spend projections for 2019. B2B Marketing Budget Boost.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Aberdeen

JANUARY 8, 2020

If ever you wanted to prove to the average person that 2019 saw a 0.2% By eliminating miscommunications about the quality and qualification of leads , your teams will be more aligned and more capable of driving business results. increase in the pricing index, this would be the way to do it.

Pricing 52

Pricing Price Account Based Marketing Intent Data 52

Aberdeen

JULY 12, 2019

When the billion-dollar-blockbuster Avengers: Endgame premiered in April 2019, it was the 22 nd movie in a complex series that started all the way back in 2008. You don’t just want to see the individual points of activity on a specific buyer’s journey—you want visibility into what leads to won opportunities and what leads to losses.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Valasys

MARCH 6, 2019

On February 27 th 2019, New York-based B2B purchase intent data provider and account-based marketing platform, Madison Logic , launched Journey Acceleration. Their B2B marketing technology platform, Activate ABM™, combines display advertising and lead generation with all-inclusive attribution metrics so as to show real ROI.

Top of Funnel 49

Top of Funnel Account Based Marketing ABM Intent Data 49

Valasys

NOVEMBER 25, 2019

With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. Personalized B2B videos will awestruck the marketing world to a farther extent than B2B video marketing 2019. Prologue: The use of B2B Videos marketing is one the rise. According to Brightcove Inc., Wrapping It Up.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Aberdeen

FEBRUARY 15, 2019

Kardon introduces Megan Wharton, an AI sales program who qualifies leads. He also explores the lead scoring use case for AI, which uses B2B prospects’ intent signals and stage of the buyer’s journey to determine the quality of the lead and likelihood of a purchase. Sales Intelligence Software Market 2019.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Porch Group Media

AUGUST 14, 2019

3) Purchase Intent Marketing. Rather than spreading a wide net, brands are using newer forms of intent data to target consumers lower in the funnel based on in-market shopping activity. For ecommerce brands, one of the best types of purchase intent is online browsing behavior.

Acquisitions 40

Acquisitions Lead Scoring Lead Ranking Ideal Customer Profiles 40

Aberdeen

JANUARY 24, 2019

Marketers can certainly assess buyer behavior and intent signals, but we rely on predictive analytics to tell us when the behavior captured online constitutes that “hand raise” versus the normal noise of online activity. She was right five years ago, and she is right in 2019.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 28, 2019

But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode. Lead scoring is crucial when determining which accounts to target. Personalization is a topic that should be on every B2B marketer’s radar in 2019. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Madison Logic

OCTOBER 26, 2023

The  World Tourism Organization recognized 2020 as the worst year in tourism history with a 73% decline in international tourist travel and one billion fewer travelers compared to 2019.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

ClickZ

JANUARY 24, 2020

At the MarTech conference in 2019, Jason Mestrits (senior data science and analytics officer at Nordstrom) shared how leading marketing organizations are winning because of their renewed focus on data, customer analytics, and AI-driven innovations. Nordstrom invests in data and analytics for smarter marketing.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Martech

MARCH 6, 2023

It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). You can track viewer conversion rate or track brand awareness or purchase intent. Frequency If your ad is shown to the same people too many times within a short time, it can lead to fatigue.

Paid Search Agency 78

Paid Search Agency Ads Campaigns Cable 78

illumin

DECEMBER 14, 2023

Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding. Having interactive components also leads to both brand recognition and consumer participation. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding. Having interactive components also leads to both brand recognition and consumer participation. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Porch Group Media

MAY 21, 2019

Video is expected to make up 80 percent of all Internet traffic by the end of 2019. This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. Native advertising increases purchase intent by 18%. billion in 2019. Think with Google).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Aberdeen

AUGUST 26, 2019

Mistake #1: Assuming Every Lead Is Ready to Convert. You have a lead nurturing process for a reason. Bringing new leads into the top of the funnel doesn’t mean that they’re ready to have a sales call or convert. However, in the name of speed, many teams go for the hard sell right when a lead is added to their CRM.

Intent Signal 40

Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

Valasys

MARCH 14, 2019

On March 12 th 2019, True Influence® announced the launch of AppointmentBase™. As a technology leader in intent-based marketing and demand generation solutions, True Influence now provides a B2B sales solution for the purpose of identifying, qualifying and booking appointments with prospects that are sales-ready.

Ideal Customer Profiles 45

Ideal Customer Profiles Account Based Marketing Demand Generation Agencies Intent Signal 45

Aberdeen

JUNE 4, 2019

billion on programmatic digital display advertising in 2019. Setting your target filters too broadly will inevitably lead to low clickthrough and conversion rates. Your ads will end up displayed across far too many irrelevant websites that lead to either no clicks or too many low-converting web visits. And yet, U.S.

Intent Data 40

Intent Data Paid Search Agency Intent Clickthrough 40

Huptech Web

JANUARY 13, 2023

For a good reason, Google Ads is the world’s leading search advertising provider. Mobile searches for local businesses grew by more than 250% between 2017 and 2019, highlighting the importance of mobile optimization for local businesses. LinkedIn Ads Increase Purchase Intent. Google Ads Stats. Mobile Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Valasys

SEPTEMBER 26, 2019

Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). to figure out what’s trending & what’s not.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Unbounce

SEPTEMBER 16, 2021

In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting ads allow you to finish the job and turn prospects into leads. But when your PPC ad finds the right audience, you need to make sure that you’ve created it to address the right intent.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Martech Advisor

OCTOBER 15, 2019

Automation helps to streamline key marketing processes such as email strategy,lead generation,and scoring. For example, a predictive analytics model can be used to study historical and existing data so systems can more accurately recognize purchase intent. Increase campaign ROI. Improve campaign management.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Aberdeen

JANUARY 8, 2020

If ever you wanted to prove to the average person that 2019 saw a 0.2% By eliminating miscommunications about the quality and qualification of leads , your teams will be more aligned and more capable of driving business results. increase in the pricing index, this would be the way to do it.

Pricing 14

Pricing Price Account Based Marketing Intent Data 14

Aberdeen

NOVEMBER 18, 2019

To help you out, we’ve collected a list of the top seven best data-driven marketing podcasts in 2019. Topics vary but cover such subjects as voice search marketing, SEO auditing, lead generation, usability testing, ABM, micro-influencer marketing, marketing automation, and more. 7 Best Data-Driven Marketing Podcasts. Demand Gen Chat.

Multi-Touch Attribution 63

Multi-Touch Attribution Marketing Attribution Best Practices Peer-to-peer 63