Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data. Act on buyer interest data.

Top of Funnel 122

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

DemandBase

MARCH 23, 2020

Prioritize your team’s actions based on intent signals. But how do you know which accounts are in-market and showing strong buying signals? Real-time intent signals around keywords and browsing behavior tell you which accounts are researching topics relevant to your solution.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Leadspace

FEBRUARY 4, 2019

ABM requires you to have a great list of target accounts based not just on gut instinct, but on data and analysis, leveraging both customer fit and intent data relating to the actual people within those accounts that buy things, so real engagement can happen. Personalized engagement requires similar data and intelligence. Watch this space!

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Directive Agency

APRIL 25, 2025

Gartner, The New B2B Buying Journey and Its Implication for Sales (2019). Stage 1: Awareness: Target High-Fit Buyers, Not Volume What it is: The first interaction a potential customer has with your brand through paid media, organic search, content, events, or referrals. FocusVision, B2B Buyers Survey 2020 , via MarTech.org.

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

DemandBase

APRIL 3, 2019

52 percent listed better understanding of buyer intent. 46% list capturing intent signals from accounts or individuals. Check out our webinar, “ The State of Artificial Intelligence (AI) in B2B Marketing ” on Wednesday, April 24, 2019 at 9 a.m. 8, 2018 to Jan 25, 2019. PT/12:00 p.m. Survey Methodology.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

DemandBase

JUNE 16, 2020

Demandbase has created proprietary technology around IP identification and intent, with an AI and machine learning foundation that drives the rest of our platform – with a particular emphasis on account-based advertising and website personalization. But despite the adoption and future potential, the category is still poorly defined.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

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Intent Data Intent Intent Signal Buyer Intent 40

Inbox Insight

MAY 7, 2019

Recommended read: For key insight into the factors driving many priorities, check out our IFP survey report findings: State of Marketing Report 2019. State of HR Report 2019. State of IT Report 2019. Action Point: Intent Signals (Searching/Browsing/Action/Firmographic/Predictive…etc.). Action Point: Info Needs.

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. This Marketing Daily column explores B2B marketing spend projections for 2019. B2B Marketing Budget Boost.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. Understand what intent “signals” are real. Faster doesn’t always mean better The ability to create more content faster will only result in lower performance.

Marketing AI 109

Marketing AI Top of Funnel B2B Intent Signal 109

Sword and the Script | B2B

OCTOBER 3, 2020

In less than a year it dropped from a roughly $16 billion market in 2019 to about $6 billion today. Buying intent during virtual events With the implosion of tradeshows, virtual events have had an outsized role. trade show market will be cut in size by almost two-thirds this year.”

Trade Show 80

Trade Show Marketing Budget Creation Marketing Budget Buy 80

Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points. “The Intent] can certainly help when identifying accounts, but it’s very one dimensional.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Aberdeen

JANUARY 23, 2019

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. Discover five hot B2B marketing trends for 2019 in this post.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

SalesIntel

JUNE 23, 2023

In February 2019, DiscoverOrg decided to acquire ZoomInfo. Surfacing Accounts In Market: When you’re looking at accounts in your market, chances are that you have restricted access to accounts and contacts that exhibit clear buying intent. Did you know that these companies were powered by SalesIntel’s data all along?

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. Understand what intent “signals” are real. Faster doesn’t always mean better The ability to create more content faster will only result in lower performance.

Marketing AI 106

Marketing AI Top of Funnel B2B Intent Signal 106

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. Since 2019, demand has risen by 77% , a figure that stands in direct defiance of what many marketers believe: That users don’t consume gated content.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Heinz Marketing

MARCH 15, 2019

Although industry and annual revenue are still the most commonly used criteria in building target account lists, 2018 showed there is an opportunity for companies to utilize more advanced techniques moving forward, like predictive and intent signals and engagement data. In 2019, ABM will no doubt evolve from where it was in 2018.

Account Based Marketing 74

Account Based Marketing ABM Budget Programs Intent Signal 74

SWZD

MAY 14, 2019

By defining these elements, you can begin to narrow and capture the right mix of content, channels and intent signals. The post 3 Key takeaways from SiriusDecisions 2019 appeared first on Ziff Davis LLC. So, it has become necessary to break down the buyer’s journey into components – personas, content and behavior.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

Leadspace

JUNE 19, 2019

Earlier this year, I predicted that 2019 would be the year of the B2B Customer Data Platform (CDP). The release of The Forrester New Wave: B2B Customer Data Platforms, Q2 2019 this week is the clearest sign yet that B2B businesses see CDPs as the solution to their data challenges. Read the full report here.

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Martech

MARCH 22, 2023

Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals. Think back to November 2019. Look for propensity to purchase.

Enterprise Management 105

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 105

NetLine

OCTOBER 30, 2023

That’s where intent data comes into play—more specifically, buyer-level intent data. Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.” in 2022 and 55% since 2019. How to Escape Actions speak louder than ICPs.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. Exploring Search Intent. Sales Intelligence Software Market 2019.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Engagio

MAY 14, 2019

In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. Beyond buzzwords: omni-channel, ABM, buyer’s journey, intent signals, storytelling. Obtaining dedicated people and budget. Measuring your program’s success.

Account Based Marketing 54

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 54

NetLine

FEBRUARY 22, 2019

This subject is particularly top of mind with the recent roll-out of the latest additions to our Advanced Solutions lineup , all of which are premised on leveraging first-party intent signals. This content is garnering the attention of my ideal lead who is in-market and sharing intent signals. Then, rinse and repeat).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

DemandBase

AUGUST 18, 2020

And in our recent report, The 2020 ABM Market Research Study , ABM practitioners note they’ve increased their ABM budgets by forty percent year over year (from twenty percent in 2019 to twenty-eight percent in 2020). According to SiriusDecisions’ 2019 State of Account-Based Marketing Study, today’s average ABM budget is around $350,000.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

6sense

AUGUST 28, 2021

But relying on MQLs simply doesn’t work: Despite over half of account-driven organizations focusing their strategies on metrics like MQLs, 80% of companies failed to exceed revenue goals in 2019 – and 38% of companies didn’t even get 90% to goal. Harness the Power of Intent Data. Did those results hit close to home? Find “The Red”.

Intent Data 48

Intent Data Marketing Qualified Leads Lead Ranking Intent 48

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer. About Netline.

Top of Funnel 61

Top of Funnel Enterprise Management Psychographics Intent Signal 61

Zoominfo

AUGUST 23, 2022

Data from Forrester indicates that, while the average number of touchpoints in the buying journey had been increasing gradually between 2017 and 2019, it increased sharply thereafter, going from an average of 17 interactions in 2019 to 27 in 2021. ZoomInfo SalesOS is the modern go-to-market platform for sales professionals.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Inbox Insight

JANUARY 29, 2019

Digital body language, intent signals and content consumption patterns are just a few performance related data points we can use to accelerate our audience understanding. To add to this, 2019’s B2B buyers aren’t just after content, they’re after content experiences. This means you need to work harder to meet their demands.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The company announced the availability of D&B Buyer Intent to enable B2B marketing & sales teams to unveil early-stage buying signals from companies who are in the market to buy.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Martech Advisor

AUGUST 28, 2019

Thoughts from the first half of the 2019 CRM Conference Season: Will AI Lead to AE – Artificial Empathy? I’ve been going to CRM industry events for most of the past two decades, and I can’t remember a busier spring conference season than what we saw this year (2019). BRENT LEARY. And second - authenticity.

Marketing AI 96

Marketing AI CRM Marketing Management Conference 96

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Martech

MARCH 6, 2023

It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). This helps us find buyer intent signals which are great identifiers of penetration opportunities in the marketplace. It’s also immensely popular, reaching 204.1

Paid Search Agency 98

Paid Search Agency Ads Campaigns Cable 98

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52