Sword and the Script | B2B

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. Overall, demand for content is up a whopping 55% since 2019. NetLine captured behavioral data from some 5.4 The NetLine study says content consumption grew about 19% in 2022.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Zoominfo

SEPTEMBER 7, 2021

For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says.

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Intent Signal Zoominfo Buyer Intent Gartner 130

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. This Marketing Daily column explores B2B marketing spend projections for 2019. B2B Marketing Budget Boost.

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Intent Data Intent Spending Top of Funnel 40

Strategic-IC

JUNE 3, 2019

That precise ‘lightbulb’ moment; when you reach your buyer at the right time, with the right context, and a relevant message, is the Zero Moment of Truth (ZMOT) and can be achieved by leveraging intent data; plus the right strategic approach that considers your unique tech niche and audience. Learn More at SaaStr Europa 2019.

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Intent Data B2B Sales Intent B2B Marketing 69

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data. Image: N.Rich.

Top of Funnel 112

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 112

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

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Intent Data Intent Intent Signal Buyer Intent 40

Strategic-IC

JUNE 19, 2019

After attending SaaStr Europa 2019 we outline key takeaways from the event, and where SaaS organisations should focus their efforts to achieve their growth objectives. Discussing SaaS Growth at SaaStr Europa 2019. SaaStr Europa 2019 - Key Growth Takeaways. Image: ©2000-2019 Matrix Management Corporation.

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Enterprise Management Work Management Marketing Management Account Based Marketing 78

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Why should you be so concerned with what buyers are doing on websites that aren’t your own?

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Intent Data Marketing AI Intent Bombora 79

PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. This will provide B2B technology companies with access to PureB2B’s technology buyer audience of more than 62 million professionals enriched with Demandbase’s account-level intent data layering. “We

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DemandBase Intent Data Lead Generation Intent 48

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. Exploring Search Intent. Sales Intelligence Software Market 2019.

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Intent Data Intent Search Marketing Marketing Management 40

The Point

JULY 1, 2019

Well, that very basic assumption, that business buyers prefer to be anonymous and self-directed, and uninterested in engaging with sales until they’re absolutely ready to buy, may be in question. How well does your current lead scoring program identify prospects exhibiting signs of buyer intent? For example: * Lead Scoring.

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B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. But remember what we learned from last year’s report: Popularity ≠ purchase intent. eBooks represented 33.6% of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

6sense

SEPTEMBER 29, 2021

6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave : B2B customer analytics, Q1 2019. billion of institutional capital.

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DemandBase

APRIL 3, 2019

52 percent listed better understanding of buyer intent. 46% list capturing intent signals from accounts or individuals. Check out our webinar, “ The State of Artificial Intelligence (AI) in B2B Marketing ” on Wednesday, April 24, 2019 at 9 a.m. 8, 2018 to Jan 25, 2019. PT/12:00 p.m. Survey Methodology.

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Marketing AI B2B Marketing Planning Intent Signal 84

Directive Agency

NOVEMBER 15, 2018

They are typically targeting terms with the most buyer intent (buy bulk matcha tea, b2b seo agency, sales enablement software.). Since our MOFU pages are ranking for buyer intent keywords, it is essential to treat them like we treat our PPC landing pages. Google is looking at engagement metrics as a ranking factor.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

Aberdeen

JANUARY 2, 2019

As the calendar turns to 2019, technology analysts and pundits everywhere will be peering into their crystal balls, hoping to figure out what trends and technologies will be important in the coming year. What if, instead of relying on past sales cycles and survey responses, one could see the actual intent of technology buyers?

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Peer-to-peer Intent Data Buyer Intent Intent 40

Aberdeen

MAY 30, 2019

The Numbers: Manufacturer Buyer Intent in Supply Chain Management. Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year. Figure 1: Supply Chain Management Buyer Intent in Manufacturing. Tell us what’s in your plans for the rest of 2019 and beyond.

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

B2B Marketing Directions

MAY 7, 2023

since the 2019 edition of the research. hours in 2019. Content Consumption and Buyer Intent Marketers have been told for years that it's important to have content tailored for each stage of the buying process. compared to 2021 levels. NetLine found that the total demand for B2B content has grown by 54.8%

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Research B2B Paper Content 52

6sense

DECEMBER 10, 2021

Custom Talking Points, which enables product marketers to provide guided conversation points for sellers based on buyer intent, role, and fit. Additionally, 6sense Breakthrough, the company’s annual conference held in December, generated a 10x increase in attendees compared to the 2019 event.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Leadspace

DECEMBER 9, 2019

The “ 2019 Digital Trends Report ” from Adobe and Econsultancy.com, which surveyed over 12,000 marketing and advertising professionals, found the ability to use “data-driven marketing that focuses on the individual” to be the most exciting opportunity for their organizations. Advanced Behavioral Targeting.

Trends 62

Trends Lead Ranking B2B Lead Scoring 62

Strategic-IC

AUGUST 28, 2019

We look at key takeaways from the 2019 Sirius Decisions report ‘The State of the Account-Based Marketing Revenue Engine’ detailing key thoughts, takeaways and considerations for success in the future. The State of ABM in 2019. So how are teams approaching ABM Marketing in 2019? Related: 2.

Account Based Marketing 67

Account Based Marketing ABM Budget Programs Enterprise Management 67

Martech Advisor

AUGUST 30, 2019

Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent. Bombora and LiveRamp leveraged account-based marketing strategies to develop tools that define and target SMBs with an intent to purchase products and services.

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Bombora Enterprise Management Work Management Marketing Management 47

DealSignal

AUGUST 27, 2020

28, 2019) – DealSignal, the leading on-demand B2B marketing data provider, today announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. SAN FRANCISCO (Aug.

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CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 52

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Intent Data. The use of intent data among B2B companies will reach an all-time high in 2020.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Martech

MARCH 6, 2023

It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). This helps us find buyer intent signals which are great identifiers of penetration opportunities in the marketplace. It’s also immensely popular, reaching 204.1

Paid Search Agency 78

Paid Search Agency Ads Campaigns Cable 78

Strategic-IC

JUNE 25, 2019

Inform Your Content Topics with Buyer Intent Data. How much easier would it be to run a successful marketing campaign if you knew how far into the buyer’s journey your target account was? 87% of consumers say that they’d like to see more video from brands in 2019 (HubSpot). Increase Content Engagement with Video.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

SnapApp

JANUARY 24, 2019

Drop in lead-qualifying questions to gather information, uncover buyer intent and determine where that prospect is in the funnel. According to 2019 data from HubSpot, more than 40 percent of salespeople feel that prospecting is the most challenging part of the sales process. Let’s get started. Top of the Funnel.

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Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

DealSignal

AUGUST 28, 2019

28, 2019) – DealSignal, the leading on-demand B2B marketing data provider, today announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. SAN FRANCISCO (Aug.

CRM 45

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 45

Martech Advisor

NOVEMBER 22, 2019

Organizations have started evaluating what worked in 2019 and are planning the course of action for 2020. Traffic sources provide insights into understanding different buyer intents. This information will inform you about the motivations/intents and pain points of your target audience behind their website visits.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Hubspot

SEPTEMBER 4, 2019

Through July 2019, these were the top 20 most popular integrations in the HubSpot ecosystem: Gmail -- email service. Even within these categories, our ecosystem includes a wide range of apps to provide choice and depth in these capabilities. Outlook Calendar -- book meetings. Zapier -- integrations automation.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Advertising Agencies 74

Content Marketing Institute

OCTOBER 16, 2018

Even better, if you target keywords with the right buyer intent, you can attract organic traffic in the form of ready-to-buy consumers. Sign up for updates on the ContentTECH Summit in April 2019 in San Diego. Plus, if your keywords are low competition, you’ll have a better chance of ranking more quickly.

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Long Tail Marketing Google Domain Keywords 104

Strategic-IC

OCTOBER 18, 2019

Acxiom and Strategic IC will showcase their successful ABM programme at The B2B Marketing Conference 2019 ABM: Align and Accelerate on 5 November 2019. Yet B2B vendors who target enterprise sales, have greater opportunity than ever before to identify and engage with the exact active buyers in-market for their products and services.

Account Based Marketing 9

Account Based Marketing ABM Buyer Intent Conference 9

Terminus

JULY 17, 2019

The answer is buyer intent data. This guide will give you a complete breakdown of what buyer intent data is and how you can operationalize it to get ahead of your competition and drive more sales. What Is Buyer Intent Data? Why do you need buyer intent data? Internal Buyer Intent Data.

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Buyer Intent Intent Data Top of Funnel Intent 24