Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The email stats are in from our latest Email Marketing Metrics Report and WOW! For the record, Friday is the day with both the highest average opens (40.73%) and CTR (7.7%).

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

KoMarketing Associates

FEBRUARY 5, 2019

By staying on top of what’s showing up in search results around core keywords and phrases, search engine marketers will have a better understanding of what’s required to rank, and the types of assets needed in order to get there. AMP (Accelerated Mobile Pages) should also be a consideration when optimizing towards this feature.

SERP 120

SERP Features Top of Funnel Display 120

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

The Lead Agency

JUNE 23, 2019

The following are some of the SEO strategies that are going to shape the latter half of 2019 for both B2B and B2C companies. Despite the fact that featured snippets don’t require the user to click through, research from HubSpot found that business with featured snippets actually seen a dramatic increase in click-through rate (CTR).

SEO 48

SEO Paid Search Agency Trends SERP 48

Liveintent

DECEMBER 18, 2019

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. As LiveIntent found, D2C campaigns have driven 25% more clicks and 35% more conversions in 2019 than in 2018.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click , and that’s been true since 2019. What Are SERP features? Keep the URL concise.

SERP 295

SERP Features Google Top of Funnel 295

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Create your display advertising mobile-first.

Mobile Advertising 98

Mobile Advertising Display Advertisements Advertising 98

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 279

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 279

Choozle

JANUARY 17, 2019

It’s an exciting time for digital marketers. While that means only good things for consumers, it can create a tricky environment for marketers to stay on top of their game. In addition, more than four-fifths of mobile display and video ad dollars flow through programmatic channels. Mobile display ad spend: $76.17

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Salesforce Marketing Cloud

SEPTEMBER 1, 2021

They found that personalized product recommendations calculated by Einstein AI Product Recommendations delivered a 93% higher click-through rate (CTR) compared to human-curated recommendations. Take a look at Roots , a Canadian apparel brand. And specialty food company Stonewall Kitchen saw 4.5X higher basket rates, 4.8X

Merchandising 98

Merchandising Marketing AI Spending Curation 98

Huptech Web

JANUARY 13, 2023

Mobile Ads Stats. Average Click-Through Rate (CTR) Across All Industries. The average CTR across all industries for Google Ads is 18%. Ads in the First Position Have Higher CTR. Ads in the first position on the first page of Google have an average CTR of 7.11%. Mobile Ads Stats. Table Of Contents.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Bannerflow

AUGUST 2, 2019

Bannerflow data shows ads that those who apply the latest in rich media and personalisation technology have far higher engagement and click-through-rate (CTR) than those without. Since 1995, CTR rates have dropped from over 2% to on average 0.05%. Display advertising trends 2019: what does the data show? Ads have 18.4%

Banners 53

Banners Banner Ads Mobile Advertising CTR 53

Convert

NOVEMBER 12, 2020

In a move to improve the quality of site content that the Google search index displays to its users, the new page experience update will push marketers and search engine optimizers to up their game and create more meaningful experiences. This update is about to shift the way marketers use SEO to rank high in search results.

Google 105

Google SEO Lead Ranking Lead Scoring 105

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! In this article, we share five easy-to-implement email marketing best practices for your B2B brand.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Outbrain

JANUARY 6, 2020

Luckily, we’ve compiled five Super Bowl marketing strategies that’ll land your content an easy touchdown. Web traffic trends for the 2019 Super Bowl indicated a distinct lull in user interest throughout January before drastically spiking both on the day of the game and several days following. Make Your Mobile Strategy the MVP.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Advertising Agencies Mobile Advertising 40

Martech Advisor

NOVEMBER 22, 2019

Organizations have started evaluating what worked in 2019 and are planning the course of action for 2020. Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue. Make Your Website Mobile-friendly.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ).

Paid Search Agency 78

Paid Search Agency Ads Campaigns Cable 78

Scoop.it

JANUARY 4, 2022

Marketing used to be a nagging-like and pushy affair. Thank God, the birth of the Internet and search engines have reshaped the marketing world. Undeniably, digital marketing has taken our world by storm. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Martech Advisor

SEPTEMBER 26, 2019

For example, metrics such as impressions and click-through ratio (CTR) provide a clear picture for awareness campaigns, but they don’t accurately depict your conversion goals. Since B2B marketing is primarily driven by content, native advertising presents a perfect opportunity to get your voice heard by your target audience.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Choozle

NOVEMBER 13, 2020

Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption. Therefore, CTR and post-click conversions should not be your primary metrics.

Advertisements 89

Advertisements Advertising Cost Per Thousand CPM 89

flux.la

FEBRUARY 1, 2020

In today’s competitive market, SEO is an essential requirement. For instance, if two websites are marketing the same product, the search engine optimized webpage is more likely to attract more customers and make more sales than the one who doesn’t utilize SEO strategies. SEO isn’t a marketing cost, but it is a real business investment.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Martech Advisor

NOVEMBER 1, 2019

Earlier, the Interactive Advertising Bureau (IAB) had identified six core types/channels of native ads, but in their latest 2019 playbook , they’ve condensed them into three types viz.: Native search ads are commonly referred to search engine marketing (SEM). Mobile Native Ads. Image Source: Mobile Marketing Association.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Moz

MAY 17, 2020

During the last few months we have seen more desktop traffic, but in general users are moving to mobile. These are the typical estimations coming from CTR benchmark studies. But in reality, for competitive queries, the right CTR will be much lower, which means that you could be basing your business case on the wrong numbers.

Case Studies 73

Case Studies Case Study Studies SEO 73

Outbrain

MAY 29, 2019

The Outbrain optimization team used a powerful two-pronged tactic to increase user interest and participation, leading to truly incredible performance marketing results for inFranken. Until mid-2019, inFranken reported improved overall RPM of 62% , and mobile RPM growth of 76% (April 2018 vs. September 2018). Yes please!

Traffic 36

Traffic Facebook CTR Case Study 36

SendX

MAY 17, 2021

Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve decided to take a step forward and dip your toes into the world of digital marketing. I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel?

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Outbrain

JANUARY 17, 2019

LONDON–(BUSINESS WIRE)–Jan 16, 2019–, the world’s leading native advertising platform, announced today it has signed a pan-regional deal with Eurosport, the number one destination for sports fans. Smartfeed has already resulted in a 60% average increase in organic CTR and a 40% average increase in publisher revenue.

CTR 25

CTR Mobile Advertising Click Rate Custom Publishing 25

Anyword

MARCH 11, 2020

Advertising revenue has always been an integral part of a publisher’s revenue mix, but as the market evolves, it too needs to change. Since the launch of the first banner ad 1994, with a Click-Through Rate (CTR) of 44%, its usage and the supporting technology have evolved significantly. Counting on Commerce.

Paid Content 53

Paid Content Lead Ranking Cost Per Click Banner Ads 53

Outbrain

JANUARY 29, 2019

Are you wondering how you can boost your online marketing in time for Valentine’s Day 2019? Have no fear – studies of marketing trends show that Valentine’s Day traditionally inspires a jump in last-minute sales, both online and instore. Marketing is a lot like love – you’ve got to set your sights on Mr/Ms.

Landing Pages 39

Landing Pages Mobile Advertising CTR Mobile Marketing 39

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Your content does not match the user intent.

SERP 74

SERP Optimization Content Keywords 74

Martech Advisor

OCTOBER 24, 2019

An accurate calculation of CPM can help you understand which ads are performing well, which ads aren’t, and how you can improve your marketing outcomes. Tips to Optimize Your CPM: The Way Forward for Marketers. In the marketing lexicon, Cost Per Mile or CPM refers to the money an advertiser invests for one thousand ad views.

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Popularity of Email Marketing.

Statistics 253

Statistics Email Marketing Open Rate Marketing Automation Services 253